Local talent website How can forget search engine don't let Baidu lead walk

Recently a period of time, Baidu's aunt came again, engaged in the local webmaster again in complaining, ranked down, disappeared, as if the earth is not fast, in fact, local station webmaster to learn to jump out of the traditional thinking circle to think, to run their own web site.

First, why the rankings will fall?

Traditional view: SEO optimization is not enough, the chain is not enough, the original site is not enough.

Author's point of view: the same site repeated construction of excessive, hot keyword competition is too fierce, Baidu's current algorithm can not calculate which station is better, that station is cheating, leading to Baidu endocrine disorders.

For example, you search any city's talent site, you will find the first few pages, or even the first dozens of pages of the site name is called "* * Talent Network", there are local, there are national stations, even a blog.

How to avoid the competition of the hot keyword?

Traditional viewpoint: Make long tail, find blue ocean

Author's opinion: Make brand, find positioning

The so-called long tail is actually a popular keyword expansion, now have a special software to do this thing, if we are all swarm to do long tail, that long tail to become a short tail, so we small and medium-sized webmaster, especially the local webmaster, in the absence of special technical support and strong background support of the consortium, Should adhere to the characteristics of the site and brand site is the way to go, and the location of the site, your location to determine your Web site to serve the object, the object was found well, just know what means to promote and publicize.

How to establish the brand of local station?

The author gives three pieces of magic weapon

1, site positioning to be accurate

For example, I do is changde recruitment of the site, then my station positioning there are so two, one is the regional positioning, only to do Changde area; the other is the industry positioning only to do the recruitment category, positioning is to divide your station's user groups, My station group is the Changde age section at 18-50 years old need to find a job and Changde private enterprise. Positioning is very important, the webmaster must be based on their own strength and level to locate, do not do a great job, otherwise easy to suffer without flattery.

2, the website name must have the characteristic

Take my station as an example, my station called Changde first talent net, just started to build the station, I like many people, called Changde Talent Network, because the beginning to do local talent station is not as crazy as now, At that time to do the Changde talent Network in addition to the local two portal talent channel and the national recruitment station of several points outside the station did not alone to do talent, but over time, a few years ago, similar sites more and more, often found that the search term "Changde talent Network" is not in the front of the situation, even appeared, Many enterprises to other Changde talent network to pay, and then call me to open a senior member of the situation. In this situation occurs frequently, I found that can not go on, at that time I was thinking, why Alibaba does not call China E-commerce Network, why Sina is not called China News Network, because they are to establish a thing "brand", So I started thinking about what my website should be called a symbolic name to distinguish it from other stations? Now our local enterprises are basically aware of Changde first talent network.

3, the promotion means should be rich, the force must be in place

Do a good job of site positioning and brand, the next is to make the brand into a local well-known brands. The techniques I used were as follows (very helpful, but not a waste of money)

(1) Resource Exchange

A lot of resources can be changed, I use the top talent network unused advertising resources to change the site color ring, elevator frame ads, the local major DM newspaper eye-catching position advertising, body advertising

(2) Joint public

Use their own stations to do other industry station channels, such as talent network can do the network of talent channel, car network can do talent network of the car channel, not the same industry customers sharing, the effect is very strong.

(3) Word-of-mouth Marketing

For example, using their own blog, SNS, such as QQ space for the target customers need to write original articles, so a turn 20 hundred, hundred thousands, brand effect came out.

When your website makes the brand, the search engine to the local stationmaster, only may be the icing on the cake and will not be the food and clothing parents again.