Logo Design Theory: the application of triangle in logo design

Source: Internet
Author: User

Article Description: The triangle of the flag.

Left is old flag, right is new flag

If the logo is formed using a few letters, you may first think it is Vava, but the figure is a sign of Viva.

Viva, a music and entertainment channel for German television, was launched in 1993, and its programs included music video to various American sitcom (such as "Friends"), and Viva was founded by a private company, which was acquired by MTV European companies in 2004. Its programmes are also exported to Switzerland, Austria and Hungary, Poland and the United Kingdom. In January this year, Viva released a new brand image that was designed by the design staff of the MTV European Company.

As the first sentence says, you think the letter is Vava, but it represents Viva, this is actually a fairly confident (or conceited) expression, the original logo is a bit of a reservation or guilty, so the second letter using a white triangle to express, and the new logo, Just assume that you're not going to be wrong about their brand name. Of course, the brand is familiar to the local audience to what extent, it is not good to speculate, but in any case, this would rather let people mistakenly read and do not give up the integrity of the structure of the method is indeed uncommon.

Since this symbol is a symbol of the German television station, so for some people, it will be more sensitive to this, if someone think that this triangle structure, reminiscent of the Nazi used to distinguish the prisoners in the concentration of the use of the triangle, the following figure is the prison camp inmates of the color triangle, Different colours represent a distinction between the types of characters or characteristics of this prisoner:

But the triangle is a very ordinary shape after all, such association, I think is over read. This is reminiscent of the Nazi-related signs, we should be familiar with the domestic one, is the Chinese brand name products and the Nazi SS logo:

From the designer's point of view, I also do not think that the designer of Chinese brand-name products will deliberately imitate the SS logo, this can only be a coincidence, but from another point of view, such as the export of products with this logo exported to Israel, how other people think, this is a problem, the conflict, some of which are unexpected.

[1] [2] Next page

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.