Meaning of website Optimization Design

In the first and second sections of the search engine optimization series, this article introduces the one-sided pursuit of Google PageRank in search engine optimization and the lack of full understanding of the relationship between website construction and website promotion, as a result, many enterprises do not do a good job in optimizing the design of Enterprise websites during the planning and construction stages, but they have to face this embarrassing problem during the search engine promotion, these simple mistakes affect the promotion time and effect of the website. This article will introduce the meaning of my understanding of website optimization design, and I also put forward this point in "network marketing basics and Practices" 2nd.

Based on my personal experience in Website planning and construction, operation and maintenance, and search engine optimization for website promotion purposes, I have summarized the basic ideas about website optimization: through the rational design of the website functions, structure, layout, content and other key elements, the functions and forms of the website can achieve the optimal effect and fully demonstrate the network marketing function of the website. The website optimization design has three meanings:

(1) from the user's point of view, after the website's optimization design, the user can conveniently browse the website information and use the website's services;
(2) From the Perspective of promotion websites based on search engines, the optimized website allows the search engine to smoothly capture the basic information of the website. When users search through the search engine, the enterprise expects that the website abstract information can appear in the ideal location, so that users can find the relevant information and be interested, so as to click the search results and reach the website for further information services, until you become a real customer;
(3) from the perspective of website operation and maintenance, website operators can conveniently manage and maintain websites, which is conducive to the application of various network marketing methods, in addition, valuable network marketing resources can be accumulated, because only enterprise websites optimized by websites can truly have the network marketing orientation and be consistent with network marketing strategies.

Therefore, website optimization involves three aspects: User Optimization, network environment optimization (search engine), and website operation and maintenance optimization.

The specific performance of Website Design for user optimization is as follows: user-oriented, easy-to-Design website navigation, webpage download speed as fast as possible, webpage layout is reasonable and suitable for saving, printing, and forwarding, the rich and effective website information helps users build trust;
The website design optimizes the network environment in the form of: Suitable for search engine search (Search Engine Optimization), which facilitates the accumulation of network marketing website resources (such as link swapping and advertisement swapping );
The meaning of Website Design Optimization for operation and maintenance is: fully reflects the network marketing function of the website, so that various network marketing methods can play the maximum effect, and the website is easy to update, maintain, update, and upgrade daily information, it is easy to obtain and manage registered user resources.

From the above understanding of the meaning of the website optimization design, we can see that the website optimization design is not just a search engine optimization, but only a part of the website optimization design, however, this part of content has obvious and direct impact on website promotion, so it is more likely to attract attention. At the same time, we can also see that in the content related to website design for website promotion optimization, the function of search engine optimization is not particularly emphasized here, because the real website design optimization is not only about search engine optimization, but should be user-oriented rather than search engine-oriented.

It is worth noting that there are many articles on traditional search engine login and Optimization on the Internet, some of which are outdated but still circulating on the Internet, some of these articles are publicized by service providers for their own services. Therefore, the dissemination of these articles can easily lead to misunderstandings in website design optimization. For example, website optimization is simply equivalent to search engine optimization, for search engine optimization, only the design of webpage meta tags is emphasized.

This article emphasizes that the user-oriented principle should be adhered to in website optimization, because the user determines whether the content and services of the website are valuable, even if the website performs well in the search engine, it will not produce the desired effect if the user feels inconvenient to use. In addition, website promotion is not completely dependent on search engines, and various related factors need to be considered comprehensively. Therefore, the content at the three levels of the website optimization design should not be ignored, and comprehensive optimization should be implemented, especially for users.