Online shopping for Valentine's Day with the force of business SMS marketing attack

Online shopping for Valentine's Day with the force of business SMS marketing attack

The Spring Festival holiday just past, Valentine's Day and lightly. Valentine's Day every year, each year to give what gifts and painstaking effort. and gift-giving has always been more prudent, more headaches. Businesses tend to raise prices every day, it seems that the festival is how sweet, before the festival has much pain.

Extraordinary period, of course, to consider the extraordinary approach. In fact, Valentine's Day this thing, online shopping can also be settled. Taobao data platform released data show that the last week, Taobao daily gift consumption of Valentine's Day more than 45 million, and the daily sale of flowers can be as high as 2.1 million. It is understood that Valentine's Day gifts mainly include flowers, chocolates, jewelry, cosmetics, apparel, digital products and so on. These days the net purchases of these goods, all exceed the usual daily trading volume several times. The net buys the market to reproduce "the passenger flow small peak", presents a kind of enthusiasm like fire situation.

In this festival of Opportunity and challenge, how can a businessman stand out in many promotional activities? The author visited the major merchants found that for the hot online shopping market, businessmen have chosen the audience relatively accurate and promote the coverage of a wide range of SMS marketing. The domestic outstanding Enterprise Short Message Service provider time interconnection related responsible person tells the author, now the mobile Internet development is swift and violent, the short message marketing is more easily accepted by the customer than other promotion way, therefore the short message promotion has become the merchant holiday promotion important means. Plus text messaging has always been a messenger of emotion, merchants seize this feature, through the dissemination of text messages can do a good job in the emotional marketing of the festival.

SMS Marketing Advantage is obvious, has become one of the main marketing methods of business. Then in the SMS marketing should pay attention to what problems, how to make this marketing way more easily accepted? Time Interconnection (www.111cn.net) professionals believe that if the text message delivery time is not appropriate, the content is not good, some customers do not look at will be deleted, not only waste resources, and the effect may backfire. Therefore, the business in the SMS marketing should pay attention to the following points to avoid this situation.

First of all, SMS send frequency should not be too high, otherwise easy to cause customer aversion. Second, the message content to show individuality, concise, because now the marketing of many text messages, many people do not wait to see the deletion, the effect of lengthy text messages must be greatly discounted. At the same time, SMS tone should be as warm as possible, do not let people feel too strong business atmosphere. In addition, SMS should be in line with the actual sales promotion activities, so as to avoid contradictions, or even "Xiaolicangdao" type of marketing text messages so that customers have dissatisfaction with the business, resulting in customer churn.