Original content update from four aspects of the site is very simple

Original content update is a site for SEO optimization of a difficult point. A lot of webmaster said the original content, will be called "original good difficult to write Ah, every day to write, where to find themes ah ...". It's hard to come back, it's harder to write, also can not casually copy, copying others Baidu is not included, there may be down the right, in fact, if every day and customers to deal with, in fact, write the original content of the site is not difficult, as long as the right direction, a little move the brain, a hundreds of words of original content, in a short time

Do a good job of the content of the original site update, with three points of benefit, first let users see what they need, secondly, to get the goodwill of search engines, improve the weight of the site; Finally, improve the user access. The following is a product class site for example, a brief description of the site from those aspects of the original content update.

Product Class site, the first consideration is the user's feelings, then, if they are a user, to treat a product needs from which aspects to understand it? Usually, the user on the network to buy behavior, is basically the process, generally through Baidu, search related products keyword, and then, Click to enter the top three pages of Baidu Web site (practice has proved that very few users have to patiently turn to the fourth page of Baidu, unless he has not found the content he needs). About similar products, it is impossible to a website in the sale, this time, the user will be compared to the product, if the product has been selected, it will be the credibility of the site to speculate, and finally, determine the user purchase behavior is likely to be a word or a keyword, the so-called Word-of-mouth effect, Brand utility plays a decisive role in determining the purchase of users.

In the process of user's purchasing behavior, we can see that the user needs such information, one is the product function, the other is about the people's feelings and comments on the use of the product, and the third is the popularity of the product. So, the content of our website is updated from these several aspects to proceed.

First, Product introduction

As long as the product category of the site, are indispensable to this section, product introduction as far as possible to write rigorous, use words not too frivolous, exaggerated. has certain persuasive and scientific, finally, in the product introduction to leave the contact way, this is very important. Under normal circumstances, product introduction in the Web site has been basically completed, rarely big changes, so, in this piece, try to do professional. Product introduction is not the site content update focus, but essential.

Ii. cases of Success

This is the user most want to see the plate, but also the product class site needs to update the focus of the day, the success of the case to target customer base, write out their innermost feelings or choose the cause of the product, especially in medicine products, more need to grasp the psychological characteristics of the target customer base.

In the case of a success story update, you need to be aware of these points to have a title, there are keywords in the title, the article 400-600 words can be used, a single page, so the articles are placed in a page, can be separate into a piece, but also organic into one, the user clicks success Stories, you can find the relevant content at a glance.

third, customer message

The real customer message effect is best, if not, you need to have regular updates. Update customer message The biggest advantage is that basically do not have to go to the original, can be Taobao, E-commerce platform directly copied, simple processing can be, of course, the general user likes to chat through QQ, can be copied over the chats, polishing the conversation content, insert the Product keyword can be. Do not ignore the customer message, in the user to those advocating the voice of the network, the original ecological things are more easily touched the hearts of users.

four, Product knowledge

This piece of updates mainly to the information class, you can eat the combination of content updates, such as social hot + products, Star + products, user search habits + product keywords. Here to pay attention to a point, in the update, to choose two key words, one of the core keywords, mold the brand, to achieve the effect of Word-of-mouth publicity, a common keyword, the purpose is to attract more users to visit the site. Both indispensable, in the early stage, the common key words occupy the leading, and publicity to a certain time, a mention of So-and-so, you can think of a product, once the formation of brand, more products marketing!

Talking about the original content of this site method, I hope to do products to help friends of the site, at the same time, but also more research on the characteristics of similar sites, learn more exchanges, not too rigid, continuous innovation, as long as the product has a selling point, do not worry about no users! Brush Ticket software: http:// Www.hpvote.com starting A5, reprint please keep the author link!