Pinterest: Relationship between things

 

 

When you go to a friend's house, you always like to see what books are added to his bookshelf. Pinterest is based on this idea.

Netease technology news March 13 News, Pinterest is now the hottest start-up on the Internet. It has been reported that its user growth rate exceeds Facebook, and its sharing traffic exceeds Twitter. In this regard, Jenna Wortham of The New York Times published an article, analyzing the path to Pinterest's growth.

The general idea of this article is as follows:

According to foreign media reports, how can your start-ups attract people's attention? You may not think of using a large number of ordinary Internet users, but Pinterest has achieved great success.

At the annual southbysouthwest (sxsw) Interactive Technology Conference held in Austin, Texas, many start-ups tried their best to favor tech elites and influential bloggers in order to get people's attention, and don't hesitate to hold a variety of luxury parties or make a variety of shocking actions.

This is not the case for Pinterest, the most popular Visual social networking site this year. On the contrary, when Pinterest launched its service in 2009, the company sought advice from common Internet users. The website allows users to create "Boards" where they can collect pictures from the Internet and share them with friends or strangers.

Ben Silbermann, founder and CEO of Pinterest, said: "We have presented Pinterest to ordinary Internet users, fashion blog bloggers, craft makers, and various interested parties. Pinterest's initial users came from Des Moines, the capital of the American state of Iowa. I grew up there, and Pinterest grew rapidly ."

Pinterest declined to provide specific growth data, but data from market research companies showed that the company's traffic is growing exponentially. Market research firm Nielsen reported that in January this year, Pinterest had 16.1 million independent access users in the United States alone, a doubling from last November.

This is the growth that entrepreneurs dream of attending the sxsw Interactive Technology Conference. Pinterest, a business strategy focusing on inland areas, is confusing for many.

Chris Dixon said: "In the past, the development model of startups was that entrepreneurs must develop products or services based on the preferences of users in New York and San Francisco, pinterest challenges this mode. Surprisingly, the Pinterest strategy was successful ." Dickson is an investor in companies such as Skype, skillshare, and groupme. He is also the CEO of the consumer recommendation website hunch, which was acquired by eBay earlier this year.

There is no doubt that investors have been competing to invest in Pinterest, Dickson said. "I am not surprised at this," he said. Everyone envy the success of Pinterest, And I envy it too. I really want to be an investor in Pinterest. I want to create this website ." Dickson made the above statement at the sxsw Interactive Technology Conference last Tuesday.

Pinterest's low-profile approach is important to the website because it was originally intended to attract people to create various photo sets around a certain theme, such as medieval furniture, fancy cakes, or fashion trends. They are essentially making a clipboard, which can be linked to the original source of each photo, whether it is a museum website, fashion blog or online store.

James is a favorite. When he was a child, he collected the beetle and stamps of several glasses. The reason Pinterest attracts so many Internet users is that simple collection is common among people, James said.

He said, "This is like when you go to a friend's house, you always like to see what books are added to their shelves. Based on this idea, Pinterest is truly exciting if you can enable people to collect interests online ."

Susan etlinger, industry analyst at the research firm altimeter group, believes that Pinterest not only allows people to share it easily. 'Pinterest is similar to a forum on the early Internet, users gather around a very specific theme, such as vegetarian recipes or tattoos-as this allows them to dig deeper into what really interests them, the shared content provided by other users for the topic can be found. She said it was an area that Facebook, a social giant, gave up too early.

"Facebook was used to establish connections between users and friends, but as it focuses on user timeline (timeline) And how users present themselves, it is now more focused on individuals. Facebook has never had a good tool for creating Working Groups, and combining users and interests is a blind spot ."

Other social media sites have imitated Pinterest but have not achieved great success. For example, the social media website Ning allows people to build social networks around any vague theme such as "popular TV shows. But it fails, in part because the website is a bit out of the way.

Pinterest experienced 30 to 40 updates, and finally confirmed the current messy but pleasing interface. This design has an impact on the current network. At present, several shanzhai websites have emerged, and some social networking websites have also been updated to make themselves look more like Pinterest.

Ari Goldberg, CEO of stylecaster, a fashion social networking website, said: "Pinterest has set a new level. Since we reopened our website, we have seen that users liked the website within 24 hours and posted more comments than ever before ."

Analysts said that because the users attracted by Pinterest (most of these users are women) overlap with those who access a large number of products and e-commerce websites, the popularity of Pinterest has caused a shocking effect in the Internet industry. Radha Subramanyam, senior vice president of Nielsen's media and AD Analysis Department, said: "The audience of Pinterest is the same as those of those who shop online, this is a major feature of Pinterest. The Pinterest audience will soon transfer their interests to the Transaction Server."

In other words, Pinterest may have a "potential gold mine", especially Pinterest allows its users to connect their Facebook account to the Pinterest file. This means that Pinterest can learn a lot about its users, know which clothes, furniture, ornaments, and even foods they really like, and what products they may be interested in.

In addition, the Pinterest website is also confident in using this website to "Link" Facebook. After a user registers for a Pinterest website, the website will automatically "track" All Facebook friends of the user (these friends are also on Pinterest ), and send an email to these friends to remind them that the user has registered Pinterest.

Jeff Jordan, partner of Andreessen Horowitz, a Silicon Valley venture capital company, said the company has huge potential business opportunities, this is partly because the needs of Pinterest users seem to never be fully met. Jeff Jordan said: "The most noticeable aspect of the website is the degree of involvement of the website. As long as users use the website, users will be 'Greedy. Jeff Jordan said that in this field he only saw a website with a similar user usage level as Pinterest, Facebook.

Pinterest is headquartered in Palo Alto, Calif.. Currently, it has 20 employees. Ben Silbermann, founder of the website, said Pinterest also provides an iPad application, which should provide another way for the growth of the website. But Pinterest says it is not eager to find a way to turn the company into profit.

It is reported that Pinterest has previously tried to cooperate with the skimlinks subsidiary market service to increase revenue. If a Pinterest user clicks a product linked to skimlinks, enters the online store page of the website, and buys the product, Pinterest will be allocated a small portion of revenue. However, not all users support the Pinterest operation method. Some users are dissatisfied when Pinterest makes money by using products published on the website, which forces Pinterest to abandon its cooperation with skimlinks.

In addition, Pinterest encountered other obstacles. For example, some photographers and bloggers have criticized Pinterest's service method that allows Pinterest users to share copyrighted images without their consent. Silberman, who once responded to many complaints from users on the internet, said that the company is working hard to solve the above problems. Pinterest "attaches great importance to" copyright, and the company is trying to enable people to report violations. "Every website with user-generated content needs to consider this issue. We understand people's concerns and we are very concerned about this issue, we will make this service valuable to users." (