Real estate website optimization implementation work plan sharing

The optimization of the real estate site is the internal optimization, because of the huge amount of information, the number of pages, internal optimization to do in place is the need for a detailed plan and serious implementation. The author provides the program is the actual implementation of the work plan, only for reference.

The first part: URL optimization

Good URL decision: Clear, short, static, loop.

1.URL Design principles:

1.1 Short URL for user and search engine friendly (user easy to input and easy to remember URLs, as short as possible)

1.2 URL to be unified, only one format can be used. Use pinyin abbreviation or English.

2.URL Design Specification:

Channel pages, column pages, such as fixed pages using static directory form, fixed after no change. Content pages are in pseudo static form. such as: Http://www.xxx.com/xf http://www.xxx.com/xf/abc.htm

Part II: Website Code, structure optimization

1. Important Picture Alt attribute

There is no ALT option, you need to add it yourself, or you have options that don't have content and you want to fill it.

It is divided into the homepage, the Real Estate list page, the real Estate content page and other pages that have the real estate information, can be designed into the form of automatic generation, but should be able to modify the best in the background.

2. Homepage Add site Map entry

Site at the bottom of this add site map entrance, for users to establish a good navigation, mainly listed on the site's channels, columns, topics.

3. Submit site map to search engine

Use tools to make good map files.

Sitemap can have the following two methods of submission:

A. Add in robots.txt: Sitemap:http://www.xxx.com/sitemaps.xml, this method is suitable for Google, Yahoo, MSN.

B. Submit to Google Administrator tools for more functional assistance, which is only available to Google.

4. Establish internal chain replacement mechanism.

For internal links, not only can users in the reading process, access to the current page and the content associated with the Core keyword also has the role of promotion.

Solution:

A. Create a list of keywords, the fields are: keywords, keywords point to the link.

B. When the page appears with this keyword, it will be replaced by the form of a link.

C. keyword substitution for each page is sorted by priority, replaces no more than 5, and the same keyword replaces only the first one.

5. Level two page to increase position navigation

In addition to the first page, additional information pages are added to the location navigation bar.

Part III: Selection and optimization of key words

The basic principle of choosing keywords:

1. Research User Search Habits

2. Keyword should not be too broad general, also unfavorable too unpopular

3. Keywords to be related to the content of the website

Select keyword steps:

1. First to make a list of basic keywords

Including the main keywords, page keywords, long tail keywords, the name of the keyword, search volume, competition, three pages of independent site number and other content to make a table.

2. Understand the characteristics of the project industry, list the appropriate core keywords, according to the content structure to classify

Through the above selected keywords, focus on listing 3 core keywords as the initial target keywords.

3. Record the keywords used by the competition website as a reference, analyze the reasons

Select 3-5 Competitive Web site keyword tabulation, as a reference, and analyze the ranking of the situation and reasons.

4. Use Search engine keyword tool to export massive long tail keyword.

Keyword optimization

1. For the selected keywords in the home page, level two pages, classification pages for deployment.

2. Insert the best keywords in the information of different pages, and complete the information every day.

3. Assign keywords to external optimization. After all the key words are determined, the main keyword, the second keyword, the long tail keyword according to 3:3:4: the proportional distribution implementation.

Keyword monitoring

1. Set up the key words record form, will set the key words Daily Record rank.

2. The weekly summary keyword ranking situation.

3. Download the list of keywords in the installed statistics code every day.

4. Weekly Summary Statistics Code table keywords ranking situation.

5. The end of the month summary of the above keywords, according to the situation of the rise and fall, adjust the optimization strategy.

Part Four: page optimization

Page optimization mainly for real estate information page optimization, followed by News page optimization.

Page optimization strategy: Early we do not use information page optimization as the main work, we have real estate information page, especially highlighting the content to optimize the site, to avoid strong competition.

For the above page for keyword deployment, the initial selection of keywords assigned to each page.

All levels of the page are assigned different levels of keywords.

Precautions:

The 1.Title option must contain keywords.

2. The key words in the body can best be labeled with H1-H3 tags.

3. The first occurrence of the text of the keyword to be bold, with strong or b tag.

4. The key words appear at the beginning, the China and the end of paragraph, the semantics should be fluent.

5. All Information content page keywords should be added title description.

News Page Content Optimization

1. Real estate related page in all the real estate name uniform plus point to the hyperlink to the page.

2. All occurrences of the name of the estate are used as far as possible in the name of the estate, do not use other words instead.

Real Estate page Content optimization

1. The text content inserts the appropriate key words (has been determined beforehand) the hyperlink.

2. Refer to the content of the relevant property, the name of the real estate to add hyperlinks to the real estate page.

4. Where the content is to introduce the real estate information, the design of its own fixed template, in order to original.

5. The Information content page edits the page, adds the information page which and the information topic related, each article adds 5 pieces of information.

6. Edit the page title, keywords, description information