Research on keyword mining and user requirement analysis

Today inadvertently saw an article, is written about how to be based on users on the network needs to dig out the better keywords and do the corresponding site column classification, write very good, originally oneself also always want to write a keyword excavation aspect of article, but see this post feeling this netizen writes logic very clear, very good, To share to everyone, I hope you can have some harvest!

1. Baidu search Results 10 locations are not in accordance with the needs of users to arrange it? (Baidu said: can help users solve problems and user experience a good site to give higher weights)

From top to bottom are based on user demand groups to show the rankings;

2. Do we have to study the keywords before we do the website to analyze what needs the users have? Then began to layout the site home page, channel pages, column pages and content page keywords;

(Here is not to talk about keyword competition is more powerful, if ranked in the top 20 sites are very strong, we can do other related keywords. ）

(a): How to look at user needs?

The following "Tieguanyin" This keyword analysis, the user of Tieguanyin have what the need for example:

From Baidu, 360, Sogou drop-down box and related search to see the recent demand data;
Do the site before you do the owner keyword in three search engine search box input: In the dropdown box and related search data, you can
Look at what keywords users search, and what needs, our site can solve the user problem.

1: Through Baidu, 360, Sogou Web page dropdown box and related search data to the following users concerned about the problem;

Dropdown box appears consistent keywords are: tieguanyin effect and effect tieguanyin price
Related search appears consistent meaning the same keywords are: Tieguanyin tea/Tieguanyin belong to what tea/Tieguanyin is green tea? Tieguanyin price/Tie Guan Yin Box How much money tieguanyin effect and effect Anxi Tieguanyin iron Guanyin How bubble/Tieguanyin bubble method

Dropdown box and related search appear consistent keywords are: tieguanyin effect and effect tieguanyin price

The above conclusion: users are most concerned about the effectiveness of tieguanyin and its role and price. In this our mind is not a little clearer, the website may need to arrange these two columns: 1. Effect and effect of Tieguanyin 2. Tieguanyin Price

If a Tieguanyin site does not introduce the effect of tieguanyin and effect, tieguanyin price of these two articles or topics, ranking is difficult to come up. Continue to look down is not really need these two keywords ...

2, Baidu/360/Sogou index to see user needs;

Look at the index Drop-down box, demand map, popular search, related search words and the fastest rising search words, can also see the user search behavior needs.

1:100-degree, 360-index Drop-down box: (remove some of the brush or very strange words)

Baidu Index and 360 index Drop-down box appear consistent keywords are: tieguanyin effect and effect, Tieguanyin bubble method. Now there is a user more concerned about the key words: Tieguanyin Bubble method

Second: Baidu, 360 of the demand map show:

By contrast, the key words of rising demand distribution are: brewing, bubble method, green tea, green tea, belong to what tea, price list, efficacy and function, efficacy, tea set.
Or appear users care about the word: Tieguanyin Brewing, Tieguanyin bubble method, Tieguanyin effect and effect, Tieguanyin Price, Tieguanyin belongs to what tea, green tea

Third: Baidu, 360, Sogou index related search words:

Through the Baidu, 360, Sogou three search engine index Drop-down box data, demand map display, related search words consistent keywords are: tieguanyin effect and Effect Tieguanyin bubble method Tieguanyin Price
In the three major search engine index data to draw the conclusion: the user is most concerned about; Tieguanyin effect and effect, tieguanyin price, Tieguanyin bubble method

Now we have a clearer mind.
Combined with the first part of the analysis of the key words we can determine the user needs of these three major sections:
1. Effect and function of Tieguanyin 2. Tieguanyin price 3. Tieguanyin Bubble method
At this point I first confirmed the need for these three columns: 1. Tieguanyin effect and Effect 2. Tieguanyin Price 3. Tieguanyin Bubble method

(b), from the search results ranking to see user needs

Search for a few of your industry's main keywords to see the rankings in the home page of the site, from the top of the site can be seen users like what type of site. Suppose the search "Tieguanyin" if the dropdown box inside, the relevant search inside or in the home page rankings have seen Tieguanyin bar keyword, indicating that users have discussion needs, so the industry more suitable for the forum type of site

1, pictures, search results page appeared Baidu pictures or competitors site to show a large number of pictures, indicating that users pay more attention to pictures, then our site should be more inclined to display pictures. such as: Beauty

2, Post bar, the search results page appears more than paste or the number of competitors in the form of a forum to show that users have to discuss the needs of the site more inclined to forum type practice. For example: SEO a lot to discuss

3, know that the search results page appears multiple know, usually users are in doubt, stating that users have questions and answers needs, the site can be set up a "common question and Answer" column. Collect your industry related questions and edit carefully

4, Wikipedia, search results page appeared a number of encyclopedia, indicating that users have a lot of industry terminology to understand, the site can be set up an "industry terminology encyclopedia" column. For example, professional technical terminology information.

(c), from Baidu know or sogou answer and stick to see demand;
To see them in peacetime communication often put forward what type of problem, we gathered to carry out a comprehensive improvement. If you can solve these problems well in your website, you can win the user's favor. (re-prove that the site needs to ask some editors to reduce the number of outside the chain)

Through the above keyword research, we probably understand the user needs what kind of content:
1, Tieguanyin effect and role (users want to know all aspects of tieguanyin, we should open an "Tieguanyin encyclopedia" column, a detailed introduction of tieguanyin efficacy and role of the encyclopedia)

2, Tieguanyin bubble method (users want to know Tieguanyin bubble method: We should open a "Tieguanyin Bubble Law" column, detailed introduction of Tieguanyin How to bubble, what needs tool bubbles, as well as provide video, picture reference and so on. ）

3, Tieguanyin Price (the production of a special topic, detailed description of different varieties of price and marketing preferential program)

As for 4, 5 points We subdivide is tieguanyin, here's tea, gift box column is only auxiliary: (in their familiar industries naturally associated with these matching)

4, Tea sets (users understand the effectiveness of tieguanyin and bubble after the law is not required to tea tea, open a tea set channel, providing a variety of tea sets to the user reference to buy; I'll call it: Marketing section)

5, gift boxes, packaging boxes (tea may not be their own drink can also send people, gifts: This time is not the need to box, opening a "box" column for users to choose; Marketing column)

So far site navigation can be determined to do these sections:

Home title: Tieguanyin _ Anxi Tieguanyin retail also wholesale price
Navigation: Home, Tieguanyin effect and role, Tieguanyin bubble method, Tieguanyin price, Tieguanyin tea, tieguanyin packaging gift box. Carefully write three major labels, the above analysis to the key words into the 5 column title

So we put the user needs analysis, and then for our industry crowd layout columns and content, highlighting the content of their interest, so just meet user needs; After doing a good analysis of the above user behavior, start to the 5 keywords to carry out a large number of expansion one by one to the following corresponding keywords column:

1. Tieguanyin's efficacy and role
2. Tieguanyin Bubble method
3. Tieguanyin price.
4. Tieguanyin Tea Set.
5. Tieguanyin box, packing box.

Only the continuous study of the above keyword analysis: We will not feel doing SEO is just hair outside the chain, hair article just. Under the description of the content source: The above 5 keywords extended out of the long tail of the keyword one by one of the copy to the online platform search, and then by the editorial staff to combine into an article, learning Baidu experience typesetting, short sentences, read quickly.

After some operation believed to have done a period of time will have a part of long tail keyword first rank, this time need you to the website traffic data analysis, the best use the Baidu statistic hot attempt to monitor the user clicks the behavior, discovers the high jump rate, discovers the user does not care the section, immediately analyzes the recent keyword whether has the new demand change, Immediately adjust the columns and sections.

This article let us understand the user needs determine the direction of the site, so do not subjectively think we should set what columns, and so on, more analysis of the user is the hard truth of the optimization