Search engines determine the importance of external links by authority

As a webmaster, and is on its website keyword SEO promotion webmaster, will know the importance of external links to SEO. But as far as the chain is concerned, it does exist a lot of difficulty, many webmasters have not found a suitable way to improve the handling of this problem. In the keyword SEO promotion work, I personally think that the most difficult is to do outside the site links, because every time the search engine root Xindu will drop a batch, while the external link also involves high quality problems, so always let people feel headache incomparable, but the external link is SEO work can not get rid of an important link. The internet itself is composed of various types of Web pages, the Web page and the link between the links together, links are a variety of web pages linked to each other, it objectively reflects the various internal relationships between the pages.

Each search engine can analyze and count the number of external links in the website, and can record and understand the situation of the website and its web page. Search engine through the analysis of the external links to the quality of the site and its web pages, the weight of the score, so that the final ranking.

The main content of external link analysis includes: Site export links and number of links, links to the type of pages, external links to the frequency and changes, links between the pages of the relationship.

1, site export links and the number of links

Almost all of the mainstream search engines can be very accurate statistics of the site and its pages are linked to the number of times, through this search technology, can directly use the number of links retrieved, in order to determine a site by other sites linked to the situation, so that the ranking of keywords.

2, linked Web page type

Many SEO tutorials have emphasized the importance of external link dependencies. Its web site type relevance of external links, in search engine SEO optimization occupies a very important position. Such links and so the site has been recognized by the same industry, search engines for such links are quite valued. The related types of external links can be subdivided into: cooperation links, recommended links, related links, advertising links and so on. The links that are made with other Web sites and their main columns are of higher value. And such as the recommended link is directly to the recommended quality of the site to do an objective evaluation of the search engine keyword rankings, has a very good effect of promotion.

3, the frequency of external links and changes

Content of the site, will eventually meet the needs of users and users naturally spread. The more times a Web page is linked to an external site, the higher the quality of the site can be proved from one side. The search engine can make use of the frequency, times and changes of the link to carry on a more objective evaluation to the website or its web page information quality.

4, link the relationship between the pages

The relationship between site A and site B is more intimate if two sites have more references to each other. The content of the website is displayed in the form of the webpage. So again, the intimacy between Web pages can be explained by the reference to each other's content. Therefore, it is recommended to reach a certain scale of the Web site to avoid large-scale web pages to each other chain. This behavior is easy to make search engines mistakenly think is to manipulate the search rankings generated by the behavior, and search engines are quite disgusted with this behavior, the serious case will be the search engine punishment site.

The link machine of the website is not the person who imagines out of thin air, but the search engine uses the scientific theory to study to arrive. To sum up, is the more external links to the site and its Web pages, the importance of its own site has become more apparent, so its keyword rankings can be in the forefront of search engine display. However, there are some differences between the reality and the scientific theory, and the external links are easily influenced by the control of human manipulation. So the search engine will analyze the quality of the external links, and determine the importance of the link with its authority. This article by the Non-mainstream head of the network http://www.ye766.com starting A5 Webmaster Network, Welcome to reprint, reprint please keep the link.