SME website optimization focus should be in the long tail keyword

Website optimization as a new way to promote the network, is being more and more people's attention, many enterprises have begun to try to promote their products through the site optimization, some enterprises to hire a professional website optimization personnel, and even formed a team.

Recently encountered a customer consultation, asked about the site optimization How to send the chain more effective, so with them to share some points of view. Their company now has only two Web site optimization technicians, before the company hired more than 10 salesman all removed. Although the current volume of business is generally less than before, but the net profit has increased. Talk about network sales, he repeated the most words is: "E-commerce can really reduce operating costs, Ma Yun said a bit right!"

At present, most of the website optimization company, to provide customers with the site optimization services, are targeted at a few key keywords to do optimization, such a swarm-like optimization, will lead to a result: homogenization of serious, fierce competition. For customers, the fierce competition means that the cost of optimization, and the effect is reduced, this is a "dead end." So this optimization is not sustainable, cost-effective will be more and more low, when the price is not up to the bidding rankings, customers naturally turned to do Baidu bid. This may also be Baidu does not worry about people to do optimization reasons! Because the optimization to a certain degree must also do bidding ...

How to solve the site optimization of the "dead End" problem? To find answers, you need to work on long tail keywords.

Every industry, there is a recognized standard keywords, this keyword is also military battleground, for example, "welded wire mesh" is the industry's standard key to push keywords, like Tang, everyone wants to bite! It is conceivable that the competition is also extremely fierce. If you want to be in such a key words above, do the first few, the difficulty is bound to be larger. Baidu Home Page location only 10 places, but do welded wire mesh This product manufacturers have tens of thousands, if everyone to compete this word, most people will eventually be very hurt!

For small and medium-sized enterprises, site optimization should not die to stare at the industry's main keywords, after all, go round, site optimization should focus on the long tail keyword, this is the long-term!

Careful you may be aware of the site's access statistics, in general, long tail keywords to the website agent can usually account for more than 50%, or even reach 90%, long tail keyword can not be ignored!

Long tail keyword not only can bring huge traffic to the website, more important is the optimization operation is very simple, even do not need to use their own website to do, in other high weight information platform to send information can do Baidu home page (such as Baidu know), cost advantage is very obvious!

Why do you spend money on optimization but don't get the results you want? Why do we sometimes complain that spending money to do optimization is not as good as direct bidding rankings? Not the site optimization is not used, but you have not mastered the mystery.

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