SWOT analysis and search optimization from business strategy SWOT analysis

SWOT analysis method is an enterprise strategy analysis method, which is based on the internal conditions of the enterprise itself, to find out the advantages, disadvantages and core competitiveness of enterprises. wherein, s represents strength (advantage), W stands for weakness (disadvantage), O stands for Opportunity (opportunity), T represents threat (threat), wherein, s and w are internal factors, O, t are external factors. According to the complete concept of the enterprise competitive strategy, the strategy should be an organic combination of what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and the "possible" (i.e. the opportunity and threat of the environment). As shown in Figure analysis:

　　

In SEO, we also often use SWOT analysis, and is a very useful method. The initial stages of SEO are often challenging. The idea of getting the project moving now is tempting. But taking the time to design SEO strategies before execution can be a big benefit in the long run. Build a solid foundation, you can go to the success of the SEO road.

and SEO SWOT analysis method can analyze their website, major competitors, keywords, as well as search engine results page. For example, there is an enterprise a with dynamic easy to do a website, updated content every day, introduce enterprise new interest, the site domain name is good, but the domain name is too long. So enterprise a did not get too much traffic through the search engine. But the industry's main competitor B through the search engine to obtain a lot of traffic, because B enterprises not only the domain name open time, but also a certain SEO optimization strategy, but the level of SEO optimization is limited, so B enterprises mainly through the domain name age to obtain traffic.

Enterprise A's ranking is not too much improvement, and Enterprise B ranked a key word is Baidu's third place. Two companies have a long domain name age, of course, these two enterprises do not do PPC ads, so the market is still very attractive. There are not many rivals who will bid for the rankings. At the same time, the number of links in two enterprises is similar, the authority of the link is similarly. Let's use the graph to show this method:

　　

Source: www.webyuweb.com