Test Product Managers: If you are QQ Manager to make a lot of money products function first

Article Description: If you are the product manager of QQ.

based on the demand pyramid model to answer the user needs all kinds of strange, first to do what needs, after what needs to do, not by the product manager and the company boss to pat the forehead decision.

NET name Krrishyan, graduated from Bupt English Department, former tourism network product manager, Oak Interactive product director, each product director, 7 years of experience in Internet product managers, 3 years experience in product team management, with personalized recommendations, portals, SNS, electric business, reading products, there are web, WAP, mobile phone clients , ipad products, open platform (microblogging open platform and q+ platform) app product experience, with the "God-like Product Manager: Mobile and Internet product practice," a total of more than 300,000 characters, involving products and requirements, user experience, project management, product operations and product team management, etc. In addition, the Product Manager training document "Product manager of those things".

First out a question test product managers

1998, QQ began planning, February 1999 launched BETA1 version, May 1999 beta2,1999 August Beta3.

The BETA1 version can only implement 3 features, priority push which three? please tick the following options:

1, Cartoon head

2, not eavesdropping security communications

3. Chat Room

4, very small. exe file

5, Skin skin

6, speed super fast 0.5 seconds reaction

7, chat record manager

8, voice

9, video

10, to see who on the line

11, transfer documents

12, QQ expression

The problem baffled a lot of product managers. Here are two ways to answer, one based on Tencent's actual situation at the time of the answer (from the actual situation at that time, more realistic), the other is based on the smartphone pyramid solution (from the present point of view, more ideal).

Based on the solution of Tencent's actual situation

The author and Tencent company's first batch of product manager Hanyuzeu (Punk), Zeng Zhaolang (Paul) and Hu Junzhi (Kinzeer) discussed this issue, they gave the answer is 1, 3, 10, for the following reasons:

At that time, Tencent QQ competitor 13, each have some characteristics, from the simple function, QQ function is not outstanding. Really let the user think QQ very hi main have two characteristics:

The first is a cartoon head. It is not what function, but let the user alive, is the user's emotional needs of a very important export. QQ Avatar is the first batch of Disney cartoon characters, because at that time the core users are mostly 70后, the Smurfs and other classic portrait familiar, easy to take, have emotional cognition.

The second one is the chat room. QQ and other IM (instant chat tools) is not the same place, there is a chat room, but also the client-side form. All just launched IM to solve a problem: Where do users come from? QQ Chat room solves this problem. Because the early Internet users are accustomed to the web chat room, im not familiar with the habit, not to mention the relationship between acquaintances. Other IM user relationships, has always been relatively unfamiliar, and the QQ chain of relations from the chat room unfamiliar, into a more familiar, is a certain community relations, and then add to each other QQ, a good solution to the user QQ without any friends of the problem, because only have a friend, Users will have the power to continue to use QQ and friends interaction. And to find someone to chat, have to know who is online, so 10 is a priority choice of characteristics.

QQ Chat Room is the client-side form, so the experience is much better than the web chat room at that time, powerful, but also introduced a social system and pyramid management system, a large number of users can enter the fixed chat room each day familiar with the girls. This group of users later became the core users of the QQ forum.

Some people may say that the first QQ security is very low, users QQ is often stolen, should be a priority to solve this problem. However, if the users are not accustomed to using QQ, security is done well again what? Moreover, early Internet users do not have security awareness at the time, the performance of the computer is relatively low, the software can not see the difference in how to optimize. And now QQ is very popular application: Audio video, at that time as a priority to meet the characteristics is not practical. At that time, only 56K speed, support audio and video applications, and the network love popular, text chat more imaginative space.

As Ma said: "The first version would be written as big as it is." In short, 10 seconds to find someone to chat, and the head is interesting is the most simple demand, there is a friend saved on the server side, change the computer can also be restored. ”

In short, at the time of the environment, cartoon avatar belongs to the user's excited demand, chat rooms belong to the user expectations of demand, to see who online belong to the user basic needs.

Products and operations are not separated, from this case can be seen, although the new product is not online, but because of the urgent need for operations, Tencent product personnel need to develop a part of the demand, manufacturing products, highlights and selling points in the market and competitors to form a differentiation.

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