[Translation] Google user experience

From: http://www.cnbeta.com/articles/135702.htm

 

Thanks zhuoqunwang@gmail.com
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When searching for user experience related information, I found a document in Google accessing ate information: Google user experience
This document does not contain Google China's "Company Information
I didn't find any Chinese translation, so I simply translated it and it was never published. Today, I want to publish it for your reference. After reading it, you may understand why Google products look like that. Thank you very much for helping me proofread this translation.

 

Google user experience
Our vision

The Google user experience team is committed to creating a design that is useful, fast, simple, attractive, innovative, universal, profitable, beautiful, trustworthy, and humane. Creating a harmonious balance among the top ten criteria is a persistent challenge. A product that has achieved this balance can be called Googley, which will make users all over the world feel satisfied and happy.

Ten criteria for Googley User Experience

1. user-centered: their life, work, and dreams.

The Google user experience team strives to discover the real needs of users, including those that they cannot clarify. With this information, Google can create products that solve real-world problems and inspire everyone's creativity. Our goal is not simply to simplify our step-by-step tasks, but to improve people's lives.

In short, a well-designed Google
Products are useful in daily life. It does not rely on fancy technologies and visual effects to impress users, although it may all have it. It does not force users to use features they don't need, but it will guide

Interested users use them spontaneously. It will not intrude into people's lives, but it will open up to users who want to explore the world, work faster and more creatively, and share ideas with friends or the world.
Door.

2. Every millisecond has value.

Nothing is more valuable than the user's time. Fortunately, our streamlined code and carefully selected image files make Google
The page is quickly loaded. The most important functions and texts are put in the easiest location to find. Unnecessary clicks, inputs, steps, and other operations are excluded. Google
The product only requests information once and contains the smart default options. All tasks are efficient.

Speed brings convenience to users, which is our competitive advantage. If there is no good reason, Google will never sacrifice speed.

3. Simplicity is power.

Simple has created many elements in a good design, including ease of use, speed, visual effects, and accessibility. A product should be simple at the beginning of basic function design. Google
We do not plan to create products with complex features. Our best design only includes the features that users need to complete their goals. Ideally, even if the product requires a large number of features and complex visual design, it also needs to look
Simple and powerful.

The Google team will think twice before pursuing a less important feature at the cost of simplicity. We hope to push our products to a new development direction, not just adding more features.

4. guide new users to attract experts.

Designing for the majority does not mean designing for lowering standards. Best Google
The design looks simple on the surface, but it contains powerful functions that can be easily accessed by users. Our goal is to provide a wonderful initial experience for new users, while also attracting those experienced
Users, their passion and expertise will attract other users to use the product.

A well-designed Google
The product will soon become familiar to new users, provide help when necessary, and ensure that users can use most of the valuable features of the product through simple and intuitive operations. Gradually disclosing advanced features will encourage users to expand
Show their use of products. Google
Smart functions will be provided in a timely manner to attract senior network users, who share data between multiple devices and computers, and who work online and offline, and the person who needs the bucket.

5. Dare to innovate.

Design consistency is the cornerstone of Google's product Trust, making users comfortable and improving their work efficiency. However, to make a design from dull to boring, you need to rely on imagination.

Google encourages innovative and adventurous designs as long as they meet user needs. Our team encourages new ideas and develops them. Not to adapt to existing product features, Google is more focused on changing the overall game rules.

6. Designed for the world.

The World Wide Web has opened up all resources on the Internet to people around the world. For example, many users use Google
Instead of sitting in front of the table and passing through the computer. The products we designed should be adjusted and used in any media that users choose at will. If possible, Google
It will timely support slow connection speeds and old browsers, and Google
Users are allowed to select how to browse information (screen size, font size) and how to input information (smart query and analysis ). The User Experience Team will study the fundamental differences in user experience in the world, for every user, every
Design appropriate products for devices and each culture. Simple translation or functional "elegant degradation" are not enough to meet people's needs.

Google is also committed to improving product accessibility
. Our desire for simple and inclusive products, and Google's mission to make information around the world universally accessible, all require our product support technologies, provide a pleasant experience to all users, including those with physical and cognitive defects.

7. Plan the business for today and tomorrow.

Those profitable Google
The product strives to make money in a way that helps users. To achieve this lofty goal, designers will work with the product team to ensure seamless integration of business plans with user goals. They will ensure that the ads are relevant,
It is useful and can be clearly identified as an advertisement. Google will also pay attention to protecting the interests of advertisers and other people who rely on Google to make a living.

If a product increases revenue and reduces the number of Google users in the future, Google will never try this way. If a profitable design is not satisfactory to the user, it will be redone. Not every product requires profit, but there is no product that is not good for the business.

8. Pleasing users' eyes, but not distracting.

When people see a Google product, they say, "Wow, it's beautiful !", The user experience team can cheer up. A positive first impression will make users feel comfortable, make them convinced that the product is reliable and professional, and encourage users to make their own products.

Simple aesthetics for most Google
All products are applicable because a clean and refreshing design is quickly loaded without distracting users. Attractive images, colors, and fonts need to strike a balance between speed, printable text, and easy navigation. Do
In this case, "simplicity and elegance" is not the most appropriate for all products. The user and cultural background should be taken into account. A Google
The visual design of the product should satisfy the user and be helpful for use.

9. Trustworthy.

Good design can win the trust of people who use Google products. Google
The establishment of reliability starts from the foundation. For example, the interface ensures high efficiency and professionalism, the action is easy to withdraw, the advertisement is clearly identified, the terminology is consistent, and the user is pleasantly surprised rather than surprised. In addition, Google
The product is open to the world. It contains links to competitors and encourages users to make contributions, such as community maps or igoogle gadgets.

A bigger challenge is to ensure that Google respects users' right to control their own data. Google
It is transparent, so users can make informed choices. When there is danger, our products will warn users, such as insecure links, to make users vulnerable to spam harassment, or share data in
The possibility of being stored outside of Google. The bigger Google is, the more important it is to follow our motto of "do not do evil.

10. human touch.

Google
Including a variety of personality traits, and our design is also human. The text and design elements are both friendly, clever, and intelligent, rather than boring, antique, or arrogant. Google
Directly communicates with the user and provides actual and informal assistance, just as anyone answers a question raised by a neighbor. And Google
It does not interfere with other elements of design, especially when people are severely troubled by the ability to live or find important information.

Google is not well-known, and it is perfect without design. Our products hope to receive feedback, and Google will take action based on the feedback. When these design principles are applied, the Google user experience team will find the best balance between the available time of each product. Then, iteration, innovation, and improvement will continue.

Google user experience