Types of websites that may be successful in the regional market

Source: Internet
Author: User
Types of websites that may be successful in the regional market
The development of regional websites is at a subtle turning point. A large number of local sites are facing transformation, but it is difficult to find objects to learn. National websites vaguely think that the local market has a prospect, and they cannot determine the potential and opportunities of the local market. What types of websites can survive in the local market better.
In fact, no matter what the product is, it is nothing more than attracting and binding users, while trying to meet user needs as much as possible, while trying to explore and guide new user needs under the premise of basic survival and solution, internet products are no exception.
The requirements of regional users generally indicate the basic form of regional websites. Let's just divide users' needs into three aspects: physiology, psychology, and social behavior:
1. Physiological needs mainly include: the consumption demands generated by real life around clothing, food, housing and transportation, and the consumption demands of Internet users for Internet products. The fast and rich network will prompt more and more offline life needs to be transferred online. Physiological needs are similar, easy to replicate, and easy to spread by word of mouth. Users can be stuck through multiple times. The core of daily life and consumption information needs is price. Websites that have been derived from such requirements include vertical industry portals and searches, as well as illegal plug-ins and game card sales.
 
2. Psychological needs are a prerequisite for social actions. The basic psychological needs of people in society are:
1. Know what is going on in the world.
2. What kind of reaction do you need. Understanding news is the most basic requirement. This means that the supply of news and information is huge, and the homogeneity is high. Newspapers, televisions, radio stations, and national portals can provide similar services, and websites can use them as the basic applications, instead of being the starting point of positioning, it is difficult for local news portals to stand out unless they make great efforts to integrate promotion and sales resources. Homogeneous competition, the ability to integrate resources, and the competition of operation teams are usually systematic and comprehensive competition. Investment is often much higher. On the surface, the easiest thing to do is the most difficult to succeed.
3. Main characteristics of social behavior: presence, participation, show off, respect, and respect. Of course, these features do not exist in isolation, and a behavior requirement may confuse each feature. Behavior is divided into different circles (communities), and each circle has a certain degree of convergence. IM, the most important communication platform on the Internet, is used for chatting, and even the spread of network-language violence. In fact, it is used to express the existence. This is the most basic feature of user behavior and is a basic function in network product design. The main player of Netease game revenue, role-playing games, reflects the characteristics of participation. As for blogs, Q-zone personal spaces and self-help communities, it is becoming more and more interesting to show off. Knowing and asking are products that reflect characteristics such as participation, show off, respect, and respect. The trend of Internet community is actually consistent with the characteristics of users' social behavior. Whether the design of regional websites can also reflect these needs of users is the basis of website vitality.
 

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