UC Browser He Xiaopeng: Experience on human-computer Interaction Design

The continuous evolution of software and hardware people and machine interaction design to put forward more and more requirements, as a veteran mobile browser manufacturer of UC also have how to experience it?

Since the advent of computers, human interaction with it has undergone a series of evolutionary processes. From the earliest tube configuration, to the most common keyboard mouse, touchpad, remote control, and then to the current high-speed access to the touch screen, voice, body sense and wearable equipment, as well as future implantable equipment. It can be seen that every time the replacement of technology may cause changes in hardware and software. In the 43rd phase of the Geek Park event, "Man and Machine: The Story of Man and Machine", UC gifted president He Xiaopeng shared his thoughts on human-computer interaction.

The public or the small crowd

The entrepreneur or the product person whether to do the hardware or the development application, first must consider own mainstream user group is the populace or the small crowd. Usually we see a more successful application or service platform is often oriented to the public, so the product design and interaction may be relatively ordinary, simple some. But at the same time we are not difficult to find some in a field or characteristics to achieve the ultimate excellent niche products. In many cases, the two are in fact conflicting. However, there are many products designers in the reality of the public demand and small demand leelawadee mixed together, this will produce a very big problem.

He Xiaopeng believes there are three interconnected groups in human-computer Interaction:

Designer: May be an interactive designer or product manager;

Products: hardware or applications to be made;

User: The object that the hardware or software PRODUCT is going to have an impact on.

In the actual product design and dissemination process, the relationship between these three is not smooth sailing. On the one hand, many designers will subjectively think that he can directly affect the end user, he will move out of his own set of design thinking, but in another perspective, this set of thinking can be millions, tens of billions of users understand it? On the other hand, some designers tend to understand the needs of users from social media such as microblogs, micro-letters and forums. If you do a niche product, this approach is understandable. However, if the current or future face of the mass group, designers to absorb the idea of users can not only rely on human resources, but must be from the machine analysis of the vast number of data to mining user needs.

Appearances and underlying

Many designer interaction designers will focus on visual effects, such as more cool interaction, more interesting scenes. But that's not enough. He also needs to take into account what users and competitors do not see, that is, the bottom of the product.

This is the so-called product of the shape, God, pith--

The shape is the most outward appearance direct to see;

God is a product at the bottom of the ordinary people can not see things;

The pith is the product team, the culture, the company.

He Xiaopeng A case of UC browser to illustrate the relationship between the three. Users on the touch screen mobile phone sometimes feel "cotton", is not fluent feeling. But the industry does not have a clear standard for what is really fluent. It is not easy to find an optimal balance under different terminal equipment, network environment and usage habits. This requires designers to constantly conduct user research, observe competitors, and the use of high-speed speed tester, comprehensive measurement of damping and sliding efficiency of the design, only in this way can really achieve a more popular users like sliding feeling.

Feelings and tastes

Emotional and fun communication is essential if you want to make a better product on the current mobile internet and future wearable devices. For example, the UC browser launch splash screen, new guidelines and error pages, and so on, may not have a very strong user to their feelings. But the designer must be such product idea long-term integration into the product design inside, let the user gradually perceive the product contains what kind of emotion, and expect to achieve what kind of user experience.

However, excessive emphasis on fun can also hurt the overall system of the product. Many apps have designed some cool, playful actions on the main path scene, which have a direct effect on increasing the retention rate for new users. However, when users use the APP every day to click on this cool operation, the inherent user may be lost. He Xiaopeng that making products just for the sake of emotion or interest is often a failure. The product design must be integrated with the overall product positioning.

Import of new interactive mode

In He Xiaopeng's view, the interaction and control between different hardware devices is a general trend. UC Browser has introduced two-dimensional code and voice input function, the future will also be integrated to update more convenient interactive mode. Browsers will become more and more "light" from their relatively "heavy" form, and multiple-screen interaction will be the main point of entry.