User Experience Design: Ethnographic and user experience

Translator Note: This is a part of the translation of ethnographic and user experience translations. The article does not teach you how to use ethnology to improve the user experience, but in the perspective of ethnology, some ways and methods of thinking about user research are given. In the field of user research and design, there are peers say: 75% of the time is still in the quality inspector. This is indeed a helpless status quo, but in good quality inspector and wireframe while also may wish to see more advanced thinking of foreigners, we should believe that some day these will have a useful. The article concludes with an extended reading of what individuals consider to be valuable about ethnology and user experience.

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What is ethnology (ethnography)?

Ethnology is a sociological study of "On-the-spot investigation" as the main research way, and a branch of anthropology. By observing, organizing, and interviewing people in the natural environment, ethnography organizes and analyzes the results and experiences of observation in a theoretical manner. This is different from other research methods to prove or disprove a theory.

Ethnic history is a textual collation of what has been done in ethnographic studies. Text descriptions are an important part of such research, and they are usually composed of researchers ' personal experiences and their research and analysis of these phenomena.

Ethnology, though not directly drawn to universally common laws or norms, can be used to solve a particular group of people and their environment. It may be different from some studies with original motives, because some unexpected ethnographic discoveries are often revealed in the process of analysis.

What is the use of these for online commerce?

Online behavior is just part of an active user experience trip across the business user. In the process of gradually determining the intent to buy goods, many of the things that are related to online purchases are actually happening online. Understanding what these offline behaviors are and how they support the user's completion of online transactions is one of the problems that ethnography can describe as an unknown user experience process.

By learning how to make online services meet the needs of your users, you can increase the quality and frequency of user interaction with your company. These positive interactions can better build your relationship with your users, and users are more likely to use your services more and more.

ethnographic and business environment

Ethnography does not work in the same way at the commercial level as at the academic level. First, time and budget constraints will limit the study. However, this is not a bad thing in a way.

We like to use a variety of data collection methods to ensure that the impact of time and budget constraints is minimal. The relationship between the different data collected by various data collection methods can be understood as a triangular model (visible below). These data collection methods include: User observation, interviews, daily research and online data collection, and so on. The data obtained through these methods can be further excavated through usability testing, quantitative surveys and Web site traffic analysis (Google Analytics,clicktale).

How to reduce the researcher's personal prejudice

We acknowledge that the prejudice of the fellows is objective. We work to explore prejudices, to understand what they are and to judge what is right and what is wrong. By actively questioning all the prejudices prevalent in the study, we can minimize any factors that may distort the results of the study and evolve this into an interesting dialogue conducive to research.

Since business based ethnographic research is often limited in time, it is crucial to effectively build trust and harmony between researchers and participants. This good relationship allows the participants to relax and enjoy sharing their stories and experiences. Choosing the right researcher for the right scenario also helps to reduce the biases that may be included in the results. The right researcher can better communicate with the participants and collect more interesting data.

the use of ethnographic research results

Collecting rich data on the lifestyle and attitudes of the participants can help us build a full user life view. This view is unlikely to be obtained in other ways, and is beyond the simple demographic category. This knowledge helps us to understand the environment in which users try to use the target site in depth.

For example, someone who wants to buy a new car is spending time looking for an agent. He discussed and read a number of car magazines and websites with friends and family members. Look at his actions and ask them why they are doing it. This gives you a visual angle to look at their information gathering purposes and decision-making processes.

enhance the user experience

A deep understanding of the motivations and user experience itinerary can help us identify which sites are not suitable for use in this particular environment. Once we have identified these areas, we can begin to design solutions to improve user experience and usability. Have a wealth of user life behavior and demand can be the brand demand and user needs effective combination, create a product to balance these two points.