User's search habits

The following is a brief introduction to the Web site optimization process to study the user search behavior, as well as the current recognized user search behavior of the three major changes in the trend.

First, the user's search behavior for the keyword analysis significance

In SEO, the user's search behavior analysis is very important. Because only a clearer understanding of the user's search behavior, to avoid the fierce competition, select the most matching search keywords with the target search, and the final search results in the user's favorite way to appear. Www.111cn.net

If you do not have in-depth analysis of the user's search behavior, you can not correctly select the most valuable keywords, can not correctly track, improve the site on the search engine performance. Some people even put forward, after the user search behavior analysis, and implementation of the SEO strategy, equal to the change of the ranking of the site. To match the results of the search behavior, even after the ranking, but may attract more clicks than the relatively front still prevail.

The three major trends of user search behavior

1. Search engine received user loyalty: 82% of users in the first search is unsuccessful, do not replace the search engine, but with more keywords to search again. The difference in search engine technology seems to be less obvious than that of brand differentiation.

2. Users increasingly use long tail query: With more keywords, longer query (for marketers, not only to direct to the simple keywords, there are more words); for SEO, this is a good news. Long-tail keywords are much easier to rank than those that are fiercely competitive core keywords.

3. Users choose different search engines to complete different search requirements: Although the search engine has been user loyalty, but more people are accustomed to using different search engines to complete different search requirements. This also reflects the different search engine brand has different meanings. For example, Baidu is more entertaining, and Google is relatively more commercially valuable. People used to use Baidu search MP3, Google search for international papers. This trend is more pronounced with the birth of vertical search in different fields.

In addition to the above three points, there are some information worth mentioning:

4.9% of the users clicked on the top 3 pages of the search results. If the search results are not found on the first three pages, nearly 90% of users will revise the search keyword or turn to another search engine. Www.111cn.net

5. The search engine's user trust has improved, the use of more keyword search has also increased.

6. Companies that appear in the forefront of natural search results are believed to have more brand credibility, indicating that search engines also help achieve brand goals.