Web theory: Don t make me read notes

Chapter I.

The most important principle to make sure that Web pages are easy for users to use is "Don't let me think." Designers should try to make the Web page self-evident, at a glance, to explain themselves. A good design should allow the user to use it immediately, without having to spend energy thinking.

Each item on the Web page may force the user to stop and think, for example, a name. Names that seem cool, smart, marketing-savvy and obscure are often confusing to users. And for example, links and buttons that don't seem obvious, users are not obligated to think about where they can click.
When we visit the Web, every tiny doubt can interrupt our visit zeal, and they accumulate until they become mad and impatient.

something that shouldn't allow visitors to think :

1. What position am I in?
2. Where do I start?
3. Where do they put xx?
4. What is the most important thing on this page?
5. Why did they take this name for it?

If you want to do some new pioneering or very complex page design, if you cannot make the page self-evident, at least let it explain itself, and the user can only spend a little time and effort to understand the purpose.

Some strange and interesting user psychology: Some people will insist on a site for a long time, rather than looking for a better one, some people will be in the face of access frustration first blame themselves, rather than blaming the site , the inertia of human beings and the uncertainty of restarting new things often give users a compromise in the face of a poor access experience (who can guarantee that the next one will be better than this?). ）。

Chapter II

In the face of well-designed typography, the user usually does just a glance at the page and then looks for a link that they are interested in or a link that matches their requirements. In fact, users don't really look at the parts of the page that don't care. The carefully decorated text is more like a "billboard that travels at 100 kilometers an hour" to the user.

Three facts about network use:

one. Not reading, but browsing .

People always spend a lot of time reading most of the pages, usually just a quick glance at the Web page , and then choose the columns or text of interest.

Reason:

1. Users are always busy and they don't have time to read the unnecessary content.
2. Users know they don't need to read all the content, usually they just want to find something they're interested in.
3. The reading experience of newspapers, books and periodicals teaches users how to quickly locate the content of interest.

two. Not the best choice, but the satisfaction .

In most cases the user is not choosing the best option, but rather choosing the first one that looks reasonable. This satisfaction strategy tells us that once a user feels that a link seems to jump to where they want to go, the likelihood that the link will be clicked is greatly increased, although it may not be the best choice.

Reason:

1. Users are always busy, finding the best strategy is difficult and takes a long time.
2. If you're wrong, there's no serious consequences.
3. Weighing the options does not improve our chances. It's better to use guessing efficiently than to spend your energy on a poorly designed Web page .
4. Users like to enjoy a sense of control, and then feel to go to the user more can feel their own value.

Users measure the amount of effort that a choice will take, depending on their expectations of content, the urgency of their needs, and their confidence in the site.

three. Not to the bottom of the deal, but reluctantly .

Few people take the time to study the use of a Web site, usually by constantly trying to gain access to experience, to find some reason to explain their behavior, and why they do so.

Reason:

1. It is not important for users to understand the working mechanism behind the transaction, they only require that they can use it normally.
2. The general usage decision is that if a user finds a transaction that meets their requirements, it will continue to use until a new, better alternative is available, but usually few people will actively look for a better way.

the benefits of teaching users to use the site instead of barely coping :

1. It's easier for users to find what they want.
2. Users can more fully understand the services provided by the site, not just what they happen to see.
3. The site can better guide users to the content they want to display.
4. Can let the user enjoy grasps the overall sense of satisfaction, this can greatly enhance the user to oneself and to the website confidence, then retains the user's heart.