Website Template Optimization Test detail analysis

Template in the role of optimization: The template almost determines the content of the site layout, determines the user experience of our site. Determines the location of these specific features provided by our website. So it is important to say that the template is not tea. Then we will make the template as a basic requirement for SEO. This certainly is not to say that lets everybody to make the template, does not have this meaning. As an SEO is a website builder. In our hearts to know what the site is about to make what appearance, the site is probably where put what, then these things I think should be by SEO to decide. SEO should be dominant and authoritative. So the template is very important, the important feature is about the template planning and the template of the specific things are done by the SEO. So this template in the SEO in the role of a few.

The first is the importance of the layout of our content. That's where we put our content. If we do not put the content of our poor layout of the situation will appear in many aspects of the problem. To pay attention to the operation of the template, it determines the content layout. Many of us are unaware of its importance in the course of the operation. What else does a template decide about the importance of content layout? It also determines the identification and capture of some of our site's images. Note that important text should not be made into pictures. This requires examining several aspects: whether important content is placed in an important position. It is important to have the important text made into pictures. This is the second setting for the picture. The third is the settlement of the entire website. Template validation is generally difficult to change. The fourth one is the question of strategy. The content of the website and the planning of the catalogue. Give us an example of this. One of the students who had previously done a medical website ranked well in the directory, and his list of directories had nearly 20 messages. He felt that the single message was not enough to satisfy the user's needs. So he decided to change to the title and describe the form of the appearance. This makes it easier for users to query. So the number of his directory links from 20 links into nine 10 links. This is a big change and the text has become more. Then his changes will directly lead to our site's keyword ranking changes and site traffic changes. In the short term his ranking is down and in the long run his rankings are up. So it's not the same strategy and direction after the changes to his template's catalog. This is the template in the optimization of the important role. Let's look at the following considerations for template optimization:

One: Sketches are made. As an SEO must be made to sketch. A SEO this is basic skills. It is the basic skill is also more difficult place, because the sketch of the production too can see a SEO skill. Drawing tools This is simple to use WordPress, Photoshop or Windows themselves with the drawing tools or other drawing tools can be. There are several points to note when drawing sketches. There are several things to note about sketch making. The first thing to note is that we need to collect data first. What are the main items of data collection? Several of the data collections need to be noted. The first is the collection of competitor data. Here are a few places to be aware of. One is to see what he does well and his flaws, which must be written out. This generally refers to the top three rankings done well. Which is good to do and which is bad to do. We are generally talking about how to optimize its defects in the station. What do we start with? One is the opening speed of the page, there are many factors, one of which is determined by the template. (The server factor we do not consider for the moment). JS also includes several main aspects. This includes a streamlined merge of JS code and redundancy. Image compression and processing these are to be in the operation of the production time to be noted. (probably to control in how many KB) an excellent SEO he is very clear about the size of its page and of course includes all the pictures. The number of pictures and the number of JS has been called. We're going to have to deal with these things, including the number of kilobytes we're competing in, and so on (this can be computed). Note here that the KB of our page is definitely smaller than the competitor's. We have a chance to win only if we beat our competitors in detail. The success or failure of anything is the optimization of detail. We can win this war only if we beat our competitors in every detail. Sun Tzu said in the Art of War, "the enemy can win", do site and SEO also should be so.

We need to define a concept that is what we do is the keyword of the product. The first thing to look at is whether the competitor's website has a round show. What is the picture of the wheel show, all of which require careful observation. After watching these, we will think about how our site should be placed. Is it two or three sheets? If we put two, we are to put what content to show what content, what to put things, why this should be put these all need to think and study. Because the site is by SEO to decide. First of all, you must be able to convince yourself to convince others to convince yourself first. What I suppose to be, and what my prerequisites are. These all need to be thought clearly. Sketches are all hypotheses. What is supposed to be the assumption is to be validated. Experience is hypothetical and not necessarily correct. So these things are going to be validated. Just like listening to a class now is the theory of knowledge, now is learning a lot of knowledge, first based on the experience of these theories and then practice. Later, whether right or wrong, can grow and learn. There is also a point to note is that we do SEO can not be beautiful as a prerequisite for us to be satisfied with the needs of users as a prerequisite. Meet the needs of users mainly in two aspects. The demand is divided into two parts one is the demand of the appearance of a direct demand. Here to give you an example to illustrate. Let's say we go to the supermarket to buy things. For example, to buy slippers, when the time to buy slippers through the wash face milk This counter, we usually do not need to wash the face of milk, but the recent feeling of facial hair oil and then by the way bought a facial cleanser. Then buying facial cleanser is a potential requirement. The user's needs are also divided into potential and direct requirements. For example, we search SEO through the direct demand is what? may be SEO training seo forums and so on. Is it possible for us to think so, besides this? Besides this he may also have the need for SEO recruitment, if we can provide this forum then may meet the user's potential needs. We search SEO tutorials, most of which are SEO free tutorials, seo tutorials downloads, seo video tutorials. But users don't necessarily need these. He may need an SEO voice tutorial. If we can provide this, then the user's potential needs are met. We have to make a summary of the bad places where the competitors do good. The first one we look at the size of the page this can be seen directly in the KB number.

Next we also want to see how his catalogue is put, the catalogue is good, his website ranking will be better. His catalogue is good and bad needs an evaluation. This is a very serious flaw if it is a common form of the TOC. Because the format of the directory can not solve the industry-specific problems, then we should do or how to set it. Our inner page is a list of internal pages, the bread crumbs path is how to put all have specific requirements, this how to put it on the sketch to get it out. This all needs to be summed up and finally give a good answer.

What else do we need to do besides data collection? The second area we have to do is the content of our site, the detailed layout of our site pages. Home page and catalog page. Notes in sketch drawing There are several important aspects that need to be made clear to everyone. Why we need to do this is to write clearly. There is also whether we have noticed the long tail keyword ranking. These should be done without affecting the content's update and user experience, which is the first place we should be aware of. The second one is about small picture processing. The processing of small pictures is also critical. If there are too many pictures, we need to use CSS to deal with. The third one we want to make clear is the number of chains in the list. What is the number of bars and what are the reasons. Another important aspect of the design is the size of the font. Search engines are very focused on the size of the font. The resolution of the browser is different, which leads to a very serious problem, that is, the user may not see clearly. The important font must be bold and enlarged. Fonts are also a very important category. The font size should be unified to consider well. What does this use to look at competitors? Firefox has a Firebug plugin that you can click to view your opponent's information. If the user group is middle-aged and older words, the best font is a little bigger. Don't be too much. A large pixel is also a kind of adjustment, and there is a difference. Font adjustment to be planned. These are the details of the processing, details of detail details. What else is to be noted? The other is about the sample text processing, boilerplate text is the less the better, for not less should do. For example, make a picture (for example, contact telephone) with ALT note. There are some advertising language these search engines are very objectionable. These overly exaggerated words for the page keyword ranking is unfavorable, so these should be set up well.

Third: sketch template of the targeted description. We have a description of each template. These include the homepage template, the catalog page template, the Inner page template, the theme template. First template words we start with the logo, the logo Why do so, it is mainly to reflect what. What's the benefit? The meaning of logo design is where. The design instructions should be reflected in the sketch. Why does the directory compare to your competitors what are your advantages? The third is whether we want to have the round show picture, what problem does the round show picture want to solve, how many? What problem does the user have to solve? Doing a few depends on your needs. Why you have this is very important. Another word is the gurney show the top left corner of the picture began to place what things began to put in the forum. To answer a few questions. The first is designed to be based on what the user needs most and the most core requirements (meaning the needs of most users), such as corporate news, to solve the problem. The user's trust degree problem cannot be solved by enterprise news. This can't be done, just undo it and swap it out again. You have to tell yourself exactly how you can make your own explanations reasonable. is really the solution to the user problem. The setting of the directory is generally very simple list, then this list solves what problem, is not the core problem. Bread crumbs Path rationality: should not be so put, the classification of the words will lead to the user's demand is not obvious. To be blunt is to delay user time. The breadcrumbs are either sorted or not, or can we get the user into our inner page. These are the details that need to be considered. For more details on template optimization, please look forward to the next section. This article by the Blackhead most effective product http://www.miphk.com provides, A5 starts!