Website ranking is not the ultimate goal of marketing. Focus on visitors

　Does SEM matter?

Many times in doing site promotion are talking about SEO, indeed, SEO can improve the ranking of the site, can increase the number of visits to the site, but also to promote the site's products out. But some people may have such an idea, SEO can achieve the effect of SEM, then SEO can not replace SEM? The answer is No. SEM marketing means a lot, not only rely on the search engine ranking algorithm derived from the optimization skills, can also be paid to optimize the Web site, but also through the network information coverage for brand promotion, guide the user selection orientation. And SEM is as a marketing model, it is based on low input, high return of the marketing concept, this is simple SEO difficult to achieve.

　Where does SEM start?

The final goal of SEM is to achieve a clear plan and strong implementation, planning-oriented, in the process of network marketing analysis and judgment, choose the appropriate product and brand marketing strategy. I will analyze the following three areas:

Preparation of website development phase

Just start doing SEM, we have to do some preparatory work, such as site positioning, you have to do know, this is the prerequisite. In addition, keyword selection is also required to prepare the content.

First, identify the location of the site. The website is to sell what product, establish what brand. These positions are clear and we can use the website to promote the business goals we want to achieve.

Secondly, select the target keyword. Because the website is serves for the user, therefore does the website need to pay attention to the user experience. SEM to the user's needs-oriented, as far as possible to use the user search site keywords. In particular, we like hot, popular words, but other sites use fewer keywords. Of course, often such words are difficult to find, so you must improve the ranking of keywords, so that the site more advantages. In addition, we also need to investigate the same type of site to see what they will take to the keyword strategy.

　For search engine optimization

Upgrade the ranking of the site can be SEO, can also be PPC. SEO operation words are more regular to follow, need to pay attention to the following aspects of the content:

The structure of the website: the comfortable website browsing way is we need, the inside page also should be the user most interested. Therefore, the structure of the site needs to meet the user's use habits. Of course, all the links also have a guide to search spiders, let it quickly crawl through every corner of the site.

The content of the website: The inside page must guarantee the quality, is valuable, can satisfy the user's demand, lets the user continue to pay attention to the website rather than enters the website page to leave. Therefore, the introduction of users to the site and the use of quality Web pages to attract users as important.

Outside the chain: The chain is to improve the ranking of the important pillars of the site, added outside the chain from as many types of sites as possible, but also pay attention to the addition of the chain of the site's weight.

After the site optimization, through the free search engine platform to submit the site, and then is to accept the test of the search engine.

The above can be a free way to optimize the site. But this is not enough to ignore the search engine optimization that needs to be paid. Because paying often allows optimization to find some shortcuts. If the free submission site to the search engine takes a long time, we can pay the way to bribe the search engine. and search engines will gladly accept that. We can also use paid methods to improve the ranking of the site. These methods are immediate, so that the optimization of the site to save a lot of labor costs.

　　Analyze monitoring data to consolidate optimization results

Analysis of the site is an important link, such as the analysis of the site's visitors are new users or the proportion of the number of old users, we can know the content of the site is not to attract users. or query the user is from which search engine to find the site, so as to adjust the content of the site so that more search engines included pages. can also through PV, IP analysis of the number of sites found to be unwelcome reasons and so on. Through the analysis of these data, can help us to take appropriate optimization strategy, the right remedy, so that the cost of optimization to achieve a generous return. At the same time, we also need to analyze the results of the paid promotion. Calculate the proportion of input and output, so that the investment benefits to maximize.

If all the above steps are done, we need to consolidate the results to keep the good rankings going, not just a flash in the pan. Therefore, SEM is a continuous cycle of the process. Sometimes the results of marketing do not reach the expected requirements, may not be the details of the position, analysis of monitoring data to find out why, the idea of marketing to implement. In short, always for a goal, that is to make our website more popular, establish a competitive brand and promote product sales. Www.ballceo.com thanked A5 Webmaster Station starting.