Website User Experience Design example: Amazon Shopping user experience

The user experience discussion of the shopping website is happening all the time, in order to improve the user's conversion rate, the major shopping websites want to provide users with a better user experience, of course, some of these big shopping websites like Amazon are often used as a case study. This article is mainly for you to analyze how Amazon is to improve the user experience of their website.

Now the design of E-commerce website is facing a series of challenges, the most important challenge is: we try to build a user experience, to improve the possibility of users online shopping .

To counter the intense competition on the internet and to eliminate the concerns of paranoid shoppers on the Internet, designers can take steps to improve the usability of their online shopping malls.

Since 1995, Amazon has become a recognized world leader in the field of E-commerce. Its success is not accidental, nor is it only in a correct place with the result of a right time.

Amazon's success is a direct result of a powerful user shopping experience .

In this article, we will discuss a large number of features of the Amazon shopping experience, today, both in principle and in practice, for many e-commerce developers, provide a model that is worth emulating.

Double goal Clear

Amazon shopping experience began, of course, on the home page, users are visually informed of the dual objectives of the site:

Product Search and online sourcing

When you browse the Amazon homepage (screenshot above), What's outstanding? Always a messy layout, a handful of simple blocks, with unique elements to instantly capture the user's eyes: The upper left corner of the navigation search, and the search/cart controller near the top.

The following is the same screenshot simply by making the other elements grayed out, highlighting their two areas:

These elements are emphasized, and the simple dual purpose of our seeing Amazon is to achieve:

• Users can quickly find and buy products
• Sellers can quickly handle online shopping orders and get profits

Because Amazon and other well-known, only a very few visitors do not know these two points (such as: Product search and online shopping) are available.

However, Amazon's architect and architect team has ensured that in the structure of the site, these two elements are sufficiently prominent and usable.

Designers, customers, project managers, and developers involved in building e-commerce sites, from the outset of the user experience (both first time users or repeat customers) will follow a clear emphasis on product search and online purchase .

Content for current user

Once the site's product search and online shopping features, users are most likely to want to take advantage of these features to start the search immediately.

Amazon uses cookies to record the user's login, and to track and store the user's shopping habits on the server side.

This is a good improvement because it dynamically customizes the user experience : to advance Search, Web browsing, wish list additions, evaluation filling as the basis, and achieving the ultimate purchase purpose.