What are the essentials of a high-force email marketing platform?

　　

New Year atmosphere, let us in the field of e-mail marketing continue to forge ahead Mengjin. As we all know, 工欲善其事 its prerequisite, do marketing first thing is to find the most appropriate bulk mail tools, what kind of tools for you? Let's take the industry-renowned service provider U-mail email marketing platform As an example of the quality of a qualified, demand-based tool.

First, efficient and stable to ensure that the delivery mechanism must reach

What are the most important features of any platform? Service, delivery, delivery! Important function to say three times! Indeed, if there is no guarantee of arrival, then the other most hype also does not help, affecting the bulk delivery rate of mail has several factors:

One is that the sender's IP is easily considered a "garbage maker" to be blacklisted;

The second is a large number, frequent transmission, the platform appears extremely unstable condition; but this is not a problem for u-mail, it provides targeted functional improvements:

1. Professional green transmission channel and prevent the transmission failure of multiple automatic processing mechanism, intelligent delivery engine, to ensure the large-scale mass of the system stability;

2.IP patrol mechanism, with tens of thousands of IP, many of which are well-tested market reputation of high-quality IP, fully meet the need to send;

3. Familiar with the principle of e-mail delivery mechanism, can design the best delivery path for mail.

Second, clear and complete and accurate statistical report analysis

Where did your e-mail go? Is there anyone watching? This data is presumably of interest to every marketer. Through the U-mail mail mass platform, you can make the marketing process become visible, mail delivery success rate, failure rates, reading and click-throughs, active users of geographical origin, reading time, interest trends and other data at a glance, to facilitate each marketing staff adjust strategies, improve skills, eliminate zombie users. This data statistic report is easy to be exported management, can submit the leadership desk as the decision basis.

Three, convenient office, conducive to enhance corporate image

Marketers use u-mail bulk mail platform is very convenient, specifically in:

1. Template editing simple, it supports local file upload, URL acquisition, in the Web page can do most of the operation, there are multiple types of mail templates to choose from, the HTML file editor is very convenient to use, can customize the addition of forwarding, unsubscribe and other links.

2. The specific delivery time can be set by the system, then automatically send, no manual waiting operation.

3. Group operations, the mailing list can be grouped management, import and export, automatic subscription/unsubscribe management. When you use the Enterprise registration name as the company mailbox suffix to carry out email marketing, I believe that the promotion of corporate image is very helpful.

Iv. Seamless docking of multiple platforms

Using U-mail mail mass platform can seamlessly docking many platforms, such as CRM, ERP, website membership management, marketing data management, which is conducive to enterprises to build a customer-centric business ecological closed-loop, such as e-commerce can provide customers with a series of automated bulk of the transactional mail, to help them complete a shopping process, or improve the service experience, combined with big data analysis, to the customer classification, different levels of customers enjoy the corresponding loans and other preferential services.

What are the essentials of a high-force email marketing platform?