What is website operation

The operation of website operation refers to the work related to the post operation of the website in the network Marketing system.
Building a website is no stranger to most people. In particular, already have their own website of enterprises and institutions.
However, the mention of site operations may not be understood by many people, the importance of the operation of the site is not clear, is often overlooked. Website operation is not like site construction, one-time input, regardless of the good bad, always appear in front of people. This is like a certain unit capital, built a business, leaders in place, the funds in place, equipment in place, then the enterprise is set up. So, what is the purpose of enterprise establishment? It is hoped that it will gradually develop, the market share is getting higher, realize the return of profit. Surely no one wants the day when the business is built to be closed.
Similarly, no one wants the website to be built, it will become a dead station, can not be effective for the enterprise. In this sense, if the site wants a good return, it should be operated, but also scientific operation. The management level of the website directly reflects the management level of the enterprise and embodies the whole enterprise culture.
At present, the development trend of Internet in China, the operation of the website should be integrated into the enterprise's overall management system, so that the network and the original mechanism of organic combination, so as to play the Web site and network marketing business potential.
The company's website operation includes a lot of content, such as website promotion, Network Marketing management, the perfect change of website, the post update maintenance of the website, the enterprise operation of the website and so on, the most important is the maintenance and promotion of the website.
It is far from easy to say that these two projects have been implemented alone. Many companies selectmen when doing web sites, the website completes after all, the enterprise boss rarely ask questions, is responsible for the website management department not to know the basic maintenance knowledge, constructs this website at best is only on the business card to have a www "The Surfer" the sign, encounters the business card the customer level also to be similar, also can the meal raw. It's good to have this effect.
But the network application is deep, the network marketing knowledge in the popularization, more and more enterprise boss, the management personnel realizes: One, two years did not update the website, as well as a beautifully done but not many people know the website, is wasting the resources completely. "Information" is not a one-time investment to build a website so simple, more important work is the site after the completion of the long-term update and promotion process.
Site maintenance involves resources and cost issues, but as long as the use of time, most of the SME site maintenance needs of resources and costs will not be too high. Enterprise website is mainly to update the product and description text. The general SME website does not have the background content management system, the webpage updates needs to know to do the webpage the personnel, but the enterprise mostly does not have this kind of talented person (although learns to do the webpage also is not difficult difficulty). One way is to do the Web site with the network company to sign the contract when the relevant web page update service provisions, do not because the contract ignored this problem, wait until the need to update the network company is very passive.
Another flexible solution is that the company trains a person who edits a Web page, learns to use HTML editing programs such as FrontPage, Dreamweaver, and more. If a person can learn to use Word, you should be able to learn to edit Web pages, ftp upload files. Can let the website to do the network company training, combine to buy a book self-study, not difficult, the learner can master a knowledge more, also will not resist. Therefore, this method can also be used.
Website promotion is much more complicated and arduous. From the exchange of links, login search engine, information published to the mailing list maintenance, and so on, all aspects of professional knowledge, is not easy to learn some such as Web page production methods can be solved, but this part is important, therefore, for the SME website promotion has the following suggestions: Key project outsourcing, Other promotion work own internal commitment.
Key projects mainly refers to the search engine promotion, network advertising. Domestic search engines and network advertising business to carry out the agency system, can be found on the site of their authorized agents in various regions, sometimes, through the agent's price than the media site their own foreign quotes are low. But if the company does not have this budget, have to Google for free login, but the general site planning and design staff in the construction of the site will not consider the Google rankings of the page optimization problem, so in fact to get a good ranking is still difficult. If you want to do search engine optimization, on the one hand involved in costs, and most importantly, the quality of optimization. In fact, search engine optimization is usually just some personal behavior rather than company behavior, because "search engine optimization" is not a mature service product, and the effect often differs from the subjective effort. Therefore, it is not easy to find a master of optimization.
Other promotional and maintenance work, mainly to find the exchange of links to the object, release information, email marketing, reply to customer email and the site and the user's interactive response, and so on, most need long-term management. Most of these jobs do not involve too complex expertise, but require a lot of effort. For the website maintenance personnel, needs to clear the job responsibility, the content, and the long-term study knowledge, this group of people belong to the website marketing loyal user. Also can use the traditional media, such as through a variety of media (such as radio, television, newspaper ads, outdoor light boxes and street signs ads), exhibitions, corporate print (product Catolog, business cards) and other promotional methods to promote the website.
Some site managers on the network marketing inkling, received a number of spam marketing "Network marketing Software", the price is not expensive, sound to promote the site seems quite helpful. In fact, the "Internet Marketing Software", which is advertised through spam, has not been believed by many people. The idea of hoping for a few cheap emails to dig up a bucket of gold is bad for a site that needs to be grounded and run on thin water streams.
It should be said that only a solid in accordance with the commercial principles of network marketing, combined with the actual situation of enterprises, to carry out the operation of the website in order to make the enterprise website play a real role. Therefore, whether the existing site or is building the site of the enterprise must not ignore the link to the site operation! Is the so-called "play Jiangshan easy, keep the Jiangshan difficult", creating a flourishing prosperity is even more difficult.