What is the conversion rate for the shopping cart button on the Web site?

This finding is surprising because it looks like 99.9% of the electric dealer sites have put the shopping cart button on the right, and you thought the user had been "educated" to find the "cart" button in that position. But according to Jakob Nielsen's recent findings in the horizontal direction, The attention distribution is more on the left side of the study, and BabyAge's test results seem less surprising.

Nielsen's report points out that "in the browsing site, users look at the left half of the page for 69% of the time, looking at the right half of the time accounted for 30%". Is it because the user's eyeballs prefer to focus on the left side of the page, so put the button on the left to improve conversion rate

Paying tribute to Futurenow's Brendan Regan, he found a downloadable "perspective tool (Voodoo overlay)" In the Conversion tool blog. This is a hotspot map based on Nielsen's research results, You can overlay this on your page (landing page) and see where most of the time users ' attention is placed. You can download the PNG version or JPG version of the tool.

Through this perspective, look at the BabyAge on the product page compared to Amazon's traditional right button.

The question is, what happens if babyage tests the cart button and puts it in the "most effective point (sweet spot, the word from baseball)"?

Or ask a better question, what if you test this on your electrical dealer website?

Ps:conversionvoodoo mentioned a key point, Nielsen's test is a fixed-width 1024*768 page, it may not reflect the mainstream users on the network, while testing the focus is "content station", Not necessarily an ecommerce page. But the research may still give you a new direction: try to put the call to action, the general name of a type of button, and other important elements of the site on the left, instead of the right, and try to improve the conversion rate.