What is the emotional design of the page design that warms to the heart?

What does it mean to be such a tall-cornered word?

Let's look at the official story first:

Affective design is designed to capture the attention of users, induce emotional responses (conscious or unconscious) to improve the likelihood of performing specific actions.

You don't understand, do you? (See again 50 times) or, look at these two chestnuts:

Imagine on the Great national Day, you take the dear female ticket and the future mother-in-law & Shan father to play together, want to pay a visit to the Grand Palace Grand Magnificent, take this to express the future son-in-law's a little mind. But at the entrance of the Palace Museum, I saw this picture ... After a few hours in the queue to buy tickets, after a few hours the team entered the door, found that the afternoon, a hurried round, and queued for a few hours the team out of the door, "beautiful" The Imperial Palace Tour is thus over (a period of love has ended).

In today's fast-paced society, waiting is often accompanied by negative emotions, such as anxiety, complaining, anger, and even desperation, and people are unwilling to wait. If the hard waiting to get a good outcome of their own expectations, if you wait until after the discovery of a ghost, that mood can be imagined. Waiting is sometimes unavoidable, otherwise it is bound to cause confusion of varying degrees. So, isn't there a good way to reduce the complaints about waiting?

Domestic well-known hot pot catering industry, "some fishing" in this respect to do a very successful. They will provide a variety of free drinks and snacks for the customers, as well as Internet, shoeshine, massage, nails and other services. In the face of these quality services, the long waiting for customers are often acceptable, and even some consumers have such a waiting as part of the consumption.

For the above two examples, is also facing the waiting problem, people in the tourist attractions waiting is pure wait, this wait no doubt over time, triggered anxiety and agitation will become more and more obvious, and finally may lead to a lot of people give up waiting and leave. And some fishing for a similar waiting problem, provides a series of consumers waiting for the process can be spent to grind the waiting time activities, and these activities are more or less to consumers or profitable, and these benefits are "free". This will give consumers a kind of pick up the feeling of cheap, at the same time inadvertently, waiting time has been quietly spent, waiting for you are the attendant warm call: "XXX guests please eat!"

Through the above two common examples of life, do you have a preliminary understanding of emotional design? In fact, the popular point (the following statement only represents personal opinion, I am the highest degree of Junior high School graduate): We have a goal, in order to achieve this goal we need users to help, but sometimes users do not buy, At this point we need to detect the feelings of users, try to understand what they want, what they need to find a way to impress users, so that users willingly participate in our goals.

　　Why do we need emotional design?

　　1. With the development of society, the appeal of emotion is more and more strong

With the development of science and technology, consumers and manufacturers put forward higher requirements for the product to meet the psychological needs of people. With the increase of people's consumption demand and the increasingly fierce market competition, people's perceptual psychological needs have received unprecedented attention, people are not satisfied with the pure material demand, the human demand is developing toward the emotional interaction level.

Every day there are many South Asian laborers who come to Dubai work to earn a better life. They have an average of 6 dollars a day, but they have to pay 0.91 dollars a minute to call home. In order to save every penny, these migrant workers are not willing to call home.

The so-called happiness, for them, is to be able to hear the children's cries, can hear the voice of the family. Having learned the actual situation of these people, Dubai Coca-Cola's Robica advertising company has developed a "Hello happiness" phone booth device that can use Coke caps as a call fee, placing these booths in areas where workers live, with a three-minute international call fee for each Coca-Cola bottle cap.

　　2. We like to communicate with people, not machines.

Humanization is a very important research in the field of human-computer interaction, taking into account the user's psychological feelings, the product will become a personality, temper people, compared to the cold machine can get the user's favor and resonance.

Taking a temperature for your child is an experience that every mother will have. Every time the children have a fever, the mother always care about the temperature of the baby, but the thermometer is so not cordial, it will make some of the children in the sick have a sense of rejection. What about it?

Duck-young, a South Korean designer, combines a thermometer with a sense of distance with the most natural hand, allowing us to take the most natural form of temperature for our children. Although the thermometer looks simple, it is a ergonomic thermometer that is born after the designer has been constantly studying the user's behavior.

　　3, everything is to impress you

The real value of products is to meet the emotional needs of people, the most important one is to establish their self-image and their status in society needs. Love arises when the special qualities of an object make him part of our daily life, and when it deepens our satisfaction.

This is not a beer, this is a use of cans packaged rice, called "Shunmaishinkanrice" (), Japan CTC Company's products. The new Fou rice is positioned as an emergency food, ordinary can size, 300 grams per can, after strict sealing packaging, rice worm, free of washing, the inside of the rice could be kept for 5 years! It is filled with high-pressure gas, can withstand the long-term immersion of seawater and floating in the water, at the same time has a certain strength, can withstand the external percussion without sag and not rupture.

See this is not difficult to understand, why in 2012 Japan, a survey of earthquake disaster prevention in the rankings, the new Rice Fou can be ranked second.

　　What is the application of affective design in web design?

All these are embodied in the product aspects of the emotional design of the application, then for web design this piece, with everyone's attention to the user experience gradually improve, emotional design in the web design is more and more attention.

In the Readme landing page, when you enter the password, the above Meng Meng Owl will cover their eyes, in the process of inputting the password to the user to pass a sense of security. In the registration, the owl's hands and eyes will also point to the input box you selected, the image of the Hang Meng to its own boring registration interface added a bit of fun, thereby reducing the user in the registration of the negative feelings.

Address: Https://dash.readme.io/login (please use PC-side experience)

Here are two loading pages, the first page gives only "load" three words, and then keep flashing. For this kind of loading is certainly maddening, neither know how long to wait, nor can imagine waiting for what ghost ... In contrast, the second page of the form will be much better, users can be very clear when the gourd loaded full page can be opened, the figures below also account for the current progress, and through the paper and gourd image also more or less to the user to bring some information about the page.

The first page presumably everyone is not unfamiliar with it, no doubt, browsing the site when the encounter 404 is one of the most frustrating things. You spend time and effort to study, in the information jumbled web search between useful information, not easy to find a close to the goal of the link, point in but is a pit Dad's 404 pages, anger and frustration in the heart swell feeling really uncomfortable. Although developers want to try to avoid users encountering 404, when users inevitably plunge into the error page, they want users to try to stay in the web for a little while. Therefore, in the design of 404 pages, do a good job of emotional design is the first task.

Blizzard told us that 404 could do the same, they did not let users feel that they immediately out of the overall site of the big environment, but to create a destroyed scene, a simple "grats.you broke it" instead of telling users that you messed up the site, see this, is not still a little complacent ...

Address: http://us.blizzard.com/en-us/games/war1/(please use PC-side experience)

Blue Daniel tells us that 404 can still be done, and I'll tell you how many times I've played this 404?

Address: http://www.bluedaniel.com/404 (please use PC-side experience)

As a rookie Game Network (MEI) page (gong) (Kou) (TU) division, I am deeply aware that if I do not speak to the game page design related to, maybe next month I will not be able to eat the cake ... Director Big, you don't come out, I will make up ...