| Web page Production WEBJX article introduction: a dialogue about the "Site User Experience section". |
Take a minibus to the company and have a brief conversation with colleagues. Sorted out and found it interesting. Although some languages appear to be less verbal after my reorganization, it is true that the main contents of the dialogue are involved. And he asked a lot of questions, I in the day-to-day life of the people will also often ask, so sorted out, share. I, is the user experience design of the half-baked, he is a pure layman, as to the interesting no, see how we see: I wish you a happy National Day holiday!
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He: Excuse me, what department are you in?
I: I am the International station user Experience Design department.
He: is not the website layout of the international station you have to change?
Me: Yes.
He: I think it is strange, why do you often change our website Ah, we are college, every time to the customer training, open the site, found that the layout changed, my handout also need to update regularly.
Me: What do we do every day if we don't change it often? In fact, the first page to say, the average 2 years also need to renovate a bit, always the same face, how boring ah. But in principle, each change will be notified to the departments involved, such as your boss.
He: Yes, I have always wanted to know, do your work, the learning background is what AH? Is it all about computer science?
Me: No. In fact, our department is divided into four kinds of roles, each role's professional background is different.
He: what are they?
Me: For example, the role of user researcher, professional background may be psychology, anthropology, social science and other disciplines. But there are other professional backgrounds as well. The role of the interaction designer, the professional background may be industrial design, may also be other design major, such as graphic design, and I am learning packaging design. But there is also a complete and design of the professional, psychology also has. The professional background of a front-end engineer may be a computer or other specialty, such as our team once had an outstanding front end from showbiz. There is also a role for visual designers, the professional background may be graphic design, but also may be animation design. What major is possible, can not be general to talk about ...
He: You just said, it is possible to learn industrial design, I feel very strange ah, industrial design I do not think all of the real products, such as automobiles, washing machines and so on ...
I: After all, the domestic specialized interactive design is very few and itself is not very professional, or will draw on a lot from the mature industrial design field of some theories. Industrial design may itself develop more mature, and the direction of research is also human-computer interaction class, but also need to study the characteristics of users, behavior and habits, and then design or improve product design, so that it easy to use. So, and interactive design is a lot of the same part. My personal sense of interaction design is derived from the field of industrial design, and is increasingly limited to Web sites and software interface ...
He: Well, the website, the software and the washing machine design are all the same, just virtual and physical ...
Me: Well, maybe you can understand that.
He: Is it difficult to make a website? Is it possible to give the programmer a diagram and write some code? Why do you need so many people?
Me: Simply doing a website is quite simple. We usually do the work, in fact, most of them are not groundbreaking, but also the daily site some features of the improvement, repair and repair, optimization optimization. But to do the process of the website, want to do well, not to a map to write code on the line ...
He: So how do you normally work?
Me: Our process of making new products and optimizing old products is actually not quite the same, take the new product for example, very early on the work, interactive designer, user researcher with product manager to do some target group of research, analysis, see our products target people who are, they have what needs, what are the characteristics. This can help us find the real positioning of products, core functions, and so on.
He: sort of like a target market division?
Me: A lot of the time and marketing is also a bit like. In fact, to sell products to be more effective, must first have the demand to have products. Instead of producing the product, the man went to the market to find out who to sell.
He: So when are you going to start designing?
I: Just said that we have to put some manpower to do analysis and research, then, in the product manager to refine what the function needs, we can start design work. But unlike what you just said, go straight out of a picture. But first by me, the interaction designer to do some wireframes. which is the sketch.
He: I understand that. Sketching is about talking to people, isn't it? Visual designer design is not also a lot of draft sketches? Finally, one of the drafts was chosen.
Me: The sketches we designed are not the same as the visual designers. But you are right, we can not out of our sketches, directly to the visual designer to do. But this visual designer can be very, very painful. Because he needs to spend a lot of energy on the sketch, and then he accepts a lot of advice and advice, and he went to optimize the direction of the uncertainty, a lot of results caused by the delay to confirm.
He: why is that?
I: For the visual, everyone has their own feelings, first of all, the visual evaluation criteria are based on subjective evaluation. For example, if you think purple is good-looking, the boss thinks red is generous, visual designer needs to find a fit point to let all decision parties reach consensus.
He: This should have been the case, even with you, their pain will not be reduced much.
Me: Yes. But our presence can help visual designers reduce most of the pain and increase their productivity (of course, the benefits of our existence are not limited to this). Because we're going to shrink the scope of what they're confirming. Without the existence of interactive design, all possibilities are thrown at the visual designer. In the confirmation, you will find layout A and layout B, layout C, there are various preferences, and color A, color B, color C also have different preferences, forum a position, there are different preferences ... Results layout, color, structure of the arrangement will be very much ...
He: Well, I understand, will someone say: "I think this version of the structure is very clear, but the color is very bad, you see if you can change the color of another version to see?"
Me: Often! But by arranging the combination back and forth, more permutations and combinations will be born ...
He: Well, ideas are sometimes lost in design, and some new ideas are born.
Me: Yes. Therefore, we usually in the interactive design phase first from the rational confirmation of some problems, such as layout, information structure, the logic of the content and so on. These content can be less sensitive to evaluate, more rely on a number of persuasive things to persuade people to accept. This way visual designers just confirm the color, style, content layout, picture elements.
He: Then how can you persuade others to accept it?
Me: If there is data, use the data, if the user's business is the user's voice. If you have learned the user's characteristics, behavior, can be applied to the design of the persuasion framework. In addition, everyone will respect the professional view. It would be more helpful to arm yourself more professionally.
He: just the same to convince others?
I: In fact, sometimes can not call persuasion, we at least have to believe that is the best solution, if they are not sure, let more people to help you see if there is a better solution, if time and resources allow, to introduce real users to help us see. Then others will believe that this is the best solution at this stage. However, even if the interaction is not as subjective as visual perception, but still everyone has their own ideas, we need to convince them that this is the best solution.
He: so we still need to find some support.
Me: Data, user voice, are very helpful. There is no resources, we need to describe the use of the scene, so that other people feel that they are the real user, into the use of our description of the scene, we have this way of persuasion is called storytelling.
He: Very interesting. Is that what you can do to provide a sketch of a page to a visual designer?
Me: Not only is the sketch structure and layout of a single page. Our main task is to design the workflow.
Him: The task flow?
Me: For example, the user's goal is to upload the product, in order to achieve this goal, he needs to go through several steps to accomplish which tasks. We want to make it as easy as possible for users to achieve the goal in the shortest amount of time through the fewest steps. Well, in fact, our goal is not only this, but more advanced is that the user in the process of feeling simple, easy, relaxed. The most efficient and sometimes need to balance the "user's feelings" with the cost of our inputs and the cost of user input.
He: it looks more complicated.
Me: Well, you know, for example, you're in a parked building, 15 floors tall, you need to go downstairs. The quickest way is to hang a rope and slide down, the most comfortable way is to call a helicopter to pick you up. But although the former is efficient but not safe, you will be afraid to try. The latter, though comfortable, costs too much. So, walking down the stairs is probably the best solution.
He: I get it. But what channels did you say you were collecting users ' needs? In fact, we are the people who face customers every day.
Me: Our two types of users. One is the domestic suppliers, for their demand collection, we will sometimes "countryside", directly send some designers to their workplaces to observe how they use our site. In addition, we can easily invite them to come to our company, China Station has a special laboratory, can let them in the laboratory to do some usability testing. But the other part of the user is overseas buyers and suppliers. They are so far away from us that they are not easy to come and we cannot pass.
He: So what are you going to do?
Me: We also have a lot of ways. For example, there is a special team, the BI Department (website staff) they will regularly do a number of Overseas buyers Questionnaire survey, and gradually precipitated a number of buyers stratified research. We know a lot of buyers ' needs and problems through them. In addition, we will occasionally do some remote online user research and testing.
He: But our website does not often introduce new products, do you usually idle?
I:...... We also want to ah ... But big strategic products are very unlikely to be introduced often, but small products often appear. But the optimization of some old products is constantly in progress.
He: can't be done very well in the beginning, will not often need to optimize the future?
Me: It's hard to do this at first. For example, at the beginning, we just want to do the product line up, then perhaps the original solution to the core functions, and the main process no problem. One reason we can't do perfection at first is that resources are not allowed. It is also possible that we do not know exactly what the perfect solution is, how many users need to consume a lot of resources, so we sometimes release a simple version, and then iteratively optimize it with the data and interviews that the user uses. In addition, we have data monitoring for online pages and functions, we will analyze the wastage rate in the process, and we can judge what is the best point to optimize, then change it and then monitor it.
He: But it's still not the time to be absolutely satisfied.
Me: Every optimization should ensure that the data is positive. Instead of going back to the old version, keep thinking. But it is impossible to say what is never to be optimized. The experience of the website is a little bit be optimized to upgrade of AH.
He: I see, thank you. I understand that the site is too simple to think so complex.
Me: Haha, complexity is for simplicity. However, in many small companies, the team is not so complicated, but one is tired one is the website rotten. No way.
How would you answer the question you asked him? I know that hateful Sohu does not allow unregistered user comments really upset you. But I do not recommend that you register an account with Sohu for my comment. Anyway, if you have questions, question, encourage ... Welcome to write email to me: heidixie@gmail.com.
