Classified website life and death exams: Information authenticity and profitability

As of the third quarter of 2006, there had been more than 200 independent classified information websites in China, and the total number of classified channels for other websites was about 3000. In 2006, the Internet classified advertising market accounted for 1% of all classified advertising markets, and the future development prospects and space are extremely impressive. It will enter the market outbreak period in.
Analysts believe that in 2005, benefiting from the convenience of the Internet, the start of the category information website began to become popular, and it was favored by advertisers with its targeted advertising and audience differentiation capabilities. Personal information is independently released, with clear categories, convenient search, and rapid updates. This allows the network to seize the market of classified advertisements from traditional media.

House rental information is the most popular
Data also shows that the information on classified websites is the most popular for house rental. Through non-intermediary personal posts, the tenant and the landlord directly contact each other. The real interaction between the two parties does not worry about the price increase from the intermediary, and can reduce excessive, chaotic, and unnecessary intermediary fees.

Recruitment information is also at the forefront of the category information. Compared with the "traditional" online job search, the emerging classified information website has the biggest feature that not only job seekers can search for job opportunities for free, but also employers can publish recruitment information for free, the job search and recruitment process is simpler and more convenient. However, most of the jobs provided are junior posts, and the employers are also small and medium-sized enterprises. This also limits the growth of classified information networks in this field to a certain extent.
Users are most concerned about the authenticity and validity of information.
The survey shows that users are most concerned about the "authenticity" and "validity" of information, whether seeking for a job or renting a house. This is also the deciding factor for survival and development. Chinese classified information websites are increasingly strengthening the credit system and taking measures in terms of technologies and services to ensure the authenticity and effectiveness of information. According to the technical director of FiGe, FiGe adopts patented technology in practical application, so that FiGe can automatically filter and shield duplicate and useless information in the information library, to maximize the effectiveness of information. In the detection of intermediary information, it reaches a filtering rate of more than 85%, so that it can automatically prohibit intermediaries that impersonate personal users from posting again. At the same time, they also use a human system to verify the authenticity of posts, delete false and bad information, and delete all the information published by those who repeatedly commit crimes.
Making profits is the most urgent

The free Internet model has created Internet enterprises and brought difficulties to some Internet enterprises. Cheng Tianyu, chief analyst of the world information Internet, said that it is more urgent than discussing how to make a profit for a classified information website.

According to industry insiders, classified information networks are mainly faced with scattered individuals and small and medium-sized enterprises, and the profit pressure is obvious. Although the information can be profitable, the classification information needs to attract enough users through massive, real, and effective information, which inevitably limits the application of the billing model, this is a natural contradiction. In addition, the advertising model has yet to be recognized by advertisers. The profit model of classified information websites is not only the need for industry innovation, but also an urgent issue of survival.