Dot net Yuan Shuai: Practical application: Two-dimensional code detailed

Dot net Yuan Shuai: Practical application: Two-dimensional code detailed

[ Introduction]: In the actual operation, the small QR code has a vital role. What is the specific role and how to realize the value of the QR code ?

Compared with the traditional mode, mobile Internet mobile status and anytime and anywhere characteristics, so that the content of consumer contact more and more omni-directional, more than 200 years industrial society formed based on asymmetric information business model faced with a new challenge, now many enterprises this 2 years of attention and actual combat more and more, Many enterprises if a simple online shop, offline engaged in physical stores, consumer-oriented marketing, trading and consumer experience does not make consumers feel creative and three-dimensional, such a kind of is not enough, may not reach the entrepreneurial psychological appeal. And to attract the consumer experience is precisely in the online and offline interaction, so it is not online or offline, but in the online and offline interaction. Consumers on the production of products and services will always have marginal effect, so it is not in the single channel drainage of the business, is precisely the multi-channel group drainage, why, because consumers see a movie, buy clothes, drink a cup of coffee, this series of goods and services are provided by different merchants, In the multi-channel group marketing of different merchants, the most close to consumers ' natural consumption behavior, this kind of natural consumption behavior is the commercial reconstruction contact.

Consumers can use the mobile Internet to quickly let the online virtual digital world and the offline physical reality world through the contact design to form the scene experience, before the contact, called previously, after the scene, called after the situation. Previously pay attention to the source of life experience, succumbing cognitive habits, collectively referred to as the user experience of nature, after the feelings of surprise, surprise, moving, Thanksgiving and other emotions to generate consumption impulse. Therefore, is the mobile internet era, enterprises through the virtual digital world and real physical World interactive collaboration of a business model, referred to as the reality of the interaction of the new business model, in such a business model, focused on a single channel aggregation of a business is not the enterprise implementation of the breakthrough, but fragmented channels + Personalized content into a variety of interactive and accurate social marketing, which is the key to the issue, personalization, relevance, pertinence, add up equals, creative. The fragmented channel is not a simple concurrency relationship, but the existence of primary, secondary, Dayton may be collectively referred to as a combination or three-dimensional, and finally through interaction to form a fan community.

So the interaction in the mobile internet business model, become very important, from the PC era derived from the function to enter the digital World mode, consumers can now through the smartphone or wearable devices through touch, vision, voice and other ways to enter the digital world, The interaction between the mobile state and the fragmented time node and the digital world in the way of congenital six knowledge leads the digital world from one acquired world to the same innate world as the real world. Therefore, the interactive technology is currently in the implementation of the business, such as augmented reality AR technology, NFC technology, direct image recognition technology, etc., including, of course, I would like to talk about the QR code Technology today.

For mobile phone based on the two-dimensional code of the application, the industry experts summed up a lot of, there are said more than 60 kinds of mobile phone QR Code Application, there are more than 20 kinds of mobile phone QR code application, but in the small series of eyes, only 2 kinds of mobile phones Two-dimensional code of the application, these 2 kinds, is the mobile phone QR code of the label application and mobile phone QR code electronic voucher application, the market on the mobile phone QR code tag application, called the mobile phone QR code main reading business, That is, two-dimensional code in the mobile phone, consumers with mobile phone app scanning function to identify the QR code outside the phone, this essence is the line of goods and scenes to the online drainage mode, because the current line is generally lack of traffic and expensive, and the offline traffic theory is infinite. This cell phone QR code main reading business is the introduction of China from Japan and South Korea, there is a mobile phone two-dimensional code electronic voucher application, the market is called the mobile QR code is read class business, that is, the QR code into the mobile phone screen, mobile phone screen The QR code is recognized by other devices, which is a mode of online operation verification on line. However, now based on the mobile phone QR code of the application, the main read and read the boundary is broken, because the QR code tag can be found in the mobile phone screen by the cloud recognition method to identify, and identify the mobile phone QR code Voucher of the device itself can also be a mobile phone, so we prefer to use the mobile phone QR code label and mobile phone Two-dimensional code e-Voucher to classify, the label is offline to the line to carry out information drainage, that is, the entrance of the portal, electronic voucher is online under the scene to write off, That is the export.

Cell phone QR Code label Why the company is now concerned about, because it is based on mobile phones, free generation, fast Internet, user triggering and scene fragmentation characteristics, compared to other import and export, such as NFC, AR, map, etc., need to go to the giant big data first identify what commodity and what scene, Then can reach this product or scene of the online content, only the mobile phone QR Code Tag, is the enterprise's own most grassroots, the most free generation, directly through the scene into the online content, belonging to the enterprise can control the channel, mobile Internet is to the era of central theory, So the enterprise own content and own scene uses the mobile phone QR Code label most easily manifests the free and the grassroots Internet characteristic.

About the mobile phone QR Code Electronic Voucher, why in the enterprise is also more and more concerned about the business, because of the marketing, trading and experience of the multi-channel fragmented scene, need to have a voucher, in different channels, content and consumers to reserve data, complete write-off. This is what we have been concerned about the closed-loop, it is based on mobile phone, data reception, security standards, data closed-loop and business diversity characteristics, in line with the enterprise into the Internet, the most equal and most diverse characteristics of the pursuit.

So we understand, mobile phone QR code , in the label and voucher business, the essence embodies the freedom, grassroots, equality, diversity of the internet characteristics, that is, we have been the pursuit of human business model.

　　two -dimensional code label and two-dimensional code electronic voucher A typical business combination is the application of two-dimensional code voucher in the field of conference and exhibition registration, two-dimensional code electronic registration system, the perfect fusion of two-dimensional code coding and decoding technology, mobile internet communication technology, embedded development technology, identity recognition technology and multimedia interactive technology, revolutionized the traditional check-in mode, and provided a convenient and fashionable sign-in way for conference organizers.

This article compiles from: Will dot net hui.net yuan Shuai

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Dot net Yuan Shuai: Practical application: Two-dimensional code detailed