Google user experience design guidelines

Google's vision

Googl User Experience Team is dedicated to creating useful (useful), fast (FAST), simple (simple), attractive (engaging), and innovative (innovative) it is suitable for public (universal), useful (profitable), beautiful (beauul UL), trustworthy, and personalized applications.

Top 10 Guidelines for Google user experience

1. Focus on users' life, work, and dreams.

The Google user experience team strives to discover the real needs of users, including those that they cannot clarify. With this information, Google can create products that solve real-world problems and inspire everyone's creativity. Google's goal is not just to work step by step, but to improve people's lives. In short, a well-designed Google product is very useful in daily life. He does not rely on fancy visual effects and technologies to impress users, although they also have these features. He will not force users to use features they don't want, but he will guide interested users to use them spontaneously. He will not intrude into others' lives, but think back to users who want to explore the world information and work more quickly and conveniently and share ideas.

2. value per millisecond

Nothing is more valuable than the user's time. The Quick loading of Google pages is useful for simplified code and well-selected images. To make it easier for users to find the desired content, Google places the most important features and text in the most prominent position. Some unnecessary clicks, inputs, steps, and other operations are all removed by Google. Google products only request information once and contain smart default options. All tasks are efficient. Speed brings convenience to users. If there is no good reason, Google will never sacrifice speed.

3. Simplicity is power

Simple has created many elements in a good design, including ease of use, speed, visual effects, and accessibility. A product should be kept simple at the beginning of design. Google does not intend to create a product with complex features. Our best design only includes the features that are necessary for users to complete their goals. Even if the product requires a large number of features and complex visual design, it must look simple and powerful. Google will think twice before pursuing a less important feature at the cost of simplicity. Google wants to push its products to a new development direction, not just adding more features.

4. guide new users and attract experts

Designing for the majority does not mean designing for lowering standards. The best Google design looks simple on the surface, but it contains powerful features that can be easily accessed by users. Google's goal is to provide a wonderful initial experience for new users, while also attracting experienced users who will allow others to use this product. A well-designed Google product will quickly become familiar to new users, provide help when necessary, and ensure that users can use most of the valuable features of the product through simple and intuitive operations. Gradually disclosing advanced features will encourage users to expand their use of the product. When appropriate, google will provide smart functions in a timely manner to attract senior network users-those who share data between multiple devices and computers, those who work online and offline, and those who need storage space person.

5. Dare to innovate

Design consistency is the cornerstone of Google's product Trust, making users comfortable and improving their work efficiency. However, to make a design from dull to boring, you need to rely on imagination. Google encourages innovative and adventurous designs as long as they meet user needs. The Team encourages new ideas and develops them. Not to adapt to existing product features, Google is more focused on changing the overall game rules.

6. Design for the world

The World Wide Web has opened up all resources on the Internet to people around the world. For example, many users use Google products through mobile devices, rather than sitting in front of a desk and passing through a computer. The products we designed should be adjusted and used in any media that users choose at will. If possible, Google will promptly support slow connection speeds and earlier versions of browsers, and Google will allow users to select how to browse information (screen size, font size) and how to input information (smart query and analysis ). The User Experience Team will study the fundamental differences in user experience in the world and design appropriate products for every user, device, and culture. Simple translation or functional "elegant degradation" are not enough to meet people's needs. Google is also committed to improving product accessibility. Google's desire for simple and inclusive products and Google's mission to make information around the world universally accessible require product support technologies, provide a pleasant experience to all users, including those with physical and cognitive defects.

7. Arrange business for today and tomorrow

Those profitable Google products strive to make money in a way that helps users. To achieve this lofty goal, designers will work with the product team to ensure seamless integration of business plans with user goals. They will ensure that advertisements are relevant, useful, and clearly recognized as advertisements. Google will also pay attention to protecting the interests of advertisers and other people who rely on Google to make a living. If a product increases revenue and reduces the number of Google users in the future, Google will never try this way. If a profitable design is not satisfactory to the user, it will be redone. Not every product requires profit, but there is no product that is not good for the business.

8. Pleasing users' eyes, but not distracting.

When people see a Google product, they say, "Wow, it's beautiful !", The user experience team can cheer up. A positive first impression will make users feel comfortable, make them convinced that the product is reliable and professional, and encourage users to make their own products. Simple aesthetics applies to most Google products, because a clean, fresh, and fast loading design that does not distract users from their attention must meet user needs. Attractive images, colors, and fonts need to strike a balance between speed, printable text, and easy navigation. Even so, considering the user and cultural background, "Simple elegance" is not the most appropriate for all products. The Visual Design of Google products will make users satisfied and help them.

9. Trustworthy.

Good design can win the trust of users who use Google products. The establishment of Google's reliability starts from the foundation. For example, the interface ensures high efficiency and professionalism, the action is easy to withdraw, the advertisement is clearly identified, the terminology is consistent, and the user is pleasantly surprised rather than surprised. In addition, Google's products are open to the world and contain links to competitors and encourage users to contribute, such as community maps or igoogle gadgets. A bigger challenge is to ensure that Google respects users' right to control their own data. Google is transparent in terms of how information and information are shared with others (if any), so users can make informed choices. When there is danger, our products will warn users, such as insecure links, to make them vulnerable to spam harassment, or the possibility of data being stored by sharing data outside of Google. The larger Google, the more important it is to follow the motto of "do not do evil.

10. human touch.

Google includes a variety of personality traits, and Google's design is also human. The text and design elements are both friendly, clever, and intelligent, rather than boring, antique, or arrogant. Google text directly communicates with users and provides actual and informal assistance, just as anyone answers questions raised by neighbors. In addition, Google will not disturb other elements of design with fun or personality, especially when people are severely troubled by the ability to live or find important information.

Google does not understand everything, and it is perfect without design. Google wants feedback on its products. Google will take actions based on the feedback. When these design principles are applied, the Google user experience team will find the best balance between the available time of each product. Then, iteration, innovation, and improvement will continue.