Logo Design of the website

With the rapid development of information technology, especially the popularization of PC and network, Internet has become our new way of life. In cyberspace, the website is we publish and obtain the knowledge and the information base, the website is the personal, the enterprise and the government organization in the cyberspace image and the existence. Therefore, the production and release of the site has become a hot technology in this era. Whether in order to work or because of interest, and whether it is a body or a person, the requirements of the website design is more and more fastidious. As a web design enthusiasts, below I on the site logo design principles, design techniques, design skills, design tools, etc. to talk about personal views, in addition to a few classic site logo for a simple analysis, I hope that the design of the site's friends can help.

Logo, translation for the logo, factory standard, logo map, as the name suggests, the site logo, is the site logo pattern, it will appear in the site of every page, is the site gives the first impression. The role of a lot of logo, the most important thing is to express the concept of the site, easy to identify people, widely used for site connections, publicity, and some similar trademarks of enterprises. Therefore, logo design pursuit is: A concise symbolic visual arts image of the site's image and long stay in the hearts of people.

First of all, talk about logo design principles, and other logo design principles: Follow people's understanding of the law, highlighting the theme, eye-catching. The so-called cognitive laws, such as from top to bottom, from left to right, from small to large, from far to near visual habits, such as from the antecedents of reasoning to the consequences, there is the source of the flow of thinking habits, as well as people's aesthetic ability and aesthetic psychology. To achieve a prominent theme, it requires the designer to understand the location of the site and the direction of development, can be summed up between the idea of the site. Eye-catching, refers to the visual effect should be strong-easy to identify, identify and memory.

Logo design methods are mainly as follows:

① the imagery of the method;

② of the representational technique;

③ metonymy sexual skill;

④ marking technique;

⑤ cartoon technique;

⑥ geometrical form method;

⑦ gradient shift technique.

One of the most commonly used Web site logo design methods is the marking technique, the cartoon technique and the geometrical form method. Marking is the use of signs, text, the letter of the alphabet to design the symbol of the logo, cartoon techniques through exaggerated, humorous cartoon image to design logo; The geometrical composition method is to design the logo with the geometric figures of point, line, plane, square, circle, polygon or three-dimensional space. Of course, the design is often based on a technique, several techniques staggered use.

Logo design techniques are many, generally speaking to note the following:

① maintain visual balance, pay attention to the smooth line, so that the overall shape beautiful;

② Use contrast, contrast, or border to emphasize the subject;

③ choose the right font;

④ attention to leave white, give people imagine space;

⑤ use color. Because the reflection of color is more sharp and direct than the reflection of the shape, it can arouse the emotion,

Here I will focus on the logo design in the color of the use of skills.

① the base color to be relatively stable

② emphasis on the form of color: such as heavy color block, line combination

③ emphasis on the color of memory and emotional law: for example, yellow represents rich, crisp, red-orange gives a warm, warm feeling, blue, purple, green cool, quiet, brown, ripe brownish reminiscent of a strong aroma (see the Fast food restaurant ads?) )

④ rational use of color contrast, color contrast can produce a strong visual effect, and the color of the harmony constitutes a spatial level.

⑤ attaches importance to the attention of color: The following table lists the high visibility and low visibility of color matching, design can refer to use. Table-1 color with high degree of attention:

Order 1 2 3 4 5 6 7 8 9 10
Background black yellow black violet blue green white yellow yellow
Figure color Yellow white white black green blue

Table-2 colors with low attention:

Order 1 2 3 4 5 6 7 8 9 10
Background yellow yellow red black purple grey red green black
Graphic color white yellow green blue purple black black mauve blue

Logo design tools, general image design and processing of software almost all can be used to design logo, here recommend a few classic design tools:

① plane static diagram: Photoshop 5.0/coreldraw 8/paintshop Pro6.0;

②gif animation diagram: Ulead GIF animator 2.0/photo Animator 1.0;

③flash Animation: Flash 4.0
　　
Finally, the design of logo should also pay attention to the following several issues.

One is: the appearance of size and basic colors to be based on the site page of the overall layout design to determine, but also to take into account in other printing, production process in the processing of shrinkage and other effects of the changes, so that the logo can be maintained in a variety of media relatively stable.

Second is: Pay attention to the simple law-simple and easy to receive, simple to people imagine, simple to improve efficiency, simple is beautiful.

The third is: life is the source of all art, love life and find creation from the point of entry.

Theory for a long time, you may be sleepy, OK, we now on the internet to catch a few people familiar with the logo to illustrate:

①: Sina's logo background is white, the text Sina and Sina Net is black, one of the dots in the alphabet is treated as an eye by imagery, and this makes the whole letter I like a small torch, which conveys the idea of "the World in your eyes" and stimulates people's curiosity about the online world, It also makes it easy to remember the domain name of Sina.

②: Sohu's logo is more special, there are mainly two parts, one is the text, Chinese and English name, font selection is more classical; a small fox figure, very clever cunning appearance. Sohu site with the different colors of each page to place a different color logo, but the basic content of the logo unchanged. Of course, you do not know the concept of Sohu: go out to find a map, the internet to find Sohu. I hope that clever Fox can help you out of the Web jungle.

③:yahoo logo (Chinese station) is very simple: English-Chinese station name, red character White bottom. The arrangement and combination of the English Yahoo letters are very dynamic, plus the sound of the word Yahoo is strong, make people see as if to be surprised-and ask: Do you Yahoo?

④: NetEase's logo uses three colors: Red (NetEase), Black (neteaswww.163.com), white (background). NetEase two words used seal, embodies the classical meaning, perhaps in the hint NetEase in Chinese network veteran status bar. However, if not from the personal home page to the virtual community, from the news report to the special channel and other rich and convenient services, just from the logo, you are hard to believe: easy access to the Internet, a breeze.

Here is a few examples, of course, in the network ocean, many websites, especially some personal websites, the logo design is worth our learning.