A Free Trial That Lets You Build Big!
Start building with 50+ products and up to 12 months usage for Elastic Compute Service
Original article: future-social-web-experience
Reprinted please keep the above information
Next killer Software
The next killer software will no longer be a software.
It is a network platform built on today's world wide web, which makes developing the next generation of more powerful and useful software a reality.
What I can predict is a powerful next-generation network that is as simple and flexible as web1.0, but more interactive.
At its core, it will integrate a series of relationships between people, institutions, services, products, websites, and other entities in real life.Imagine
I would like to share this idea: How it works. I can only say that these are all low-tech things. They don't rely on any emerging technology and are closer to you than you think. I still think Yahoo! Within two years, the company will make this happen. (Hidecloud: Although I think google will do this ^. ^)Revolutionary step
There have been a batch of great programs on the Internet that allow us to do a lot of wonderful things: Exchange, publishing, and sharing, making transactions easier and faster than before. People, content, and data have more communication and communication than ever before.
However, the World Wide Web has now reached the bottleneck. The great programs we have are stillSplit,Inconsistent. And they should have been betterInteractionAndCooperation.
The Next Generation Network will easily integrate all the functions and data under the program layer, thus bringing us into a new era: programs will make life easier, more creative and safer. Of course, it will be even more interesting.Search in today's fragmented Networks
Think about how frequently you use Internet-based programs to find something: articles, comments, shopping information, services, contact information, research data ......Remember: "The answer is always there !"
The correct answer is almost always there-somewhere.
But the main problem is the internal structure of the Internet: There is no center here. It is because of this that the Internet can develop so quickly and effectively-with no center, so that it can grow freely and naturally.
But this also means that when we want to compare various types of information, we have to collect them in one place-for example, an independent database. However, this can be achieved on the internet today. Even though there have been some progress achievements, as shown below:Fragment network example
I can continue to give many examples. These applications share the following points:
In other words, they all havePart of the puzzle.
This means they can onlyTryFind the best answer for your needs in your limited data.
Even if these systems are huge and intelligent, they are still confined to the 1.0 environment of the fragmented network. Google or Ask.com will neverUnderstandingWhat do you really want. This is because the current network is still inTaobaoism. All applications are based on unrelated data. They only consume the value they deserve in applications.Case Analysis
You want to ask someone to clean the room.
Now, a person half a block away from you is perfect for this job.
So the answer is there, but how do you find that person?
If you search for "Chongqing cleaner" in the search engine, what do you get? Nothing useful. Google returns about168,000Item, but it is useless for me!
I don't need 168,000 results! I only need a useful result!
Search engines use the information I provide to do their best. I am not complaining about Google-its algorithm is very powerful. It's just that the power is not enough to solve this problem.
What we need is a different way of thinking to deal with this problem-a brand new understandable keywordSemanticsInstead of simply understanding the keywords themselves.
Today's search engines package all the information around the world. Although there are answers I want to find, there are too many other vague answers.
What they do is to compress a large amount of different information in168,000 itemsResult.They treat all information equally, but forget the most important point, All information is not equal-for me here!Looking forward to a more interactive world
We need to link everything in some way so that we can truly find the information we needBest Answer.
I am a software designer. I think it is best to consider this issue from the perspective of requirements. So let me tell you a story about user experience in the future.
I will describe my prospects for the following application examples:
Open my browser. It is not the latest news or RSS feedback, but not the weather or stock information. The browser simply addsWhat I'm most interested inPut it in front of me.
How? No clutter, no settings and options, onlyI am most interested in content.How does it know?
Well, the answer will always be there, right? There are some new or old messages online today, but if I have read them, I will be interested in the messages. What the system does is simulate my judgment and find out the information.
Today, all my information is online. The problem is that this unconnected system architecture makes the information unfamiliar with each other. In an interconnected network, we will be able to easily integrate this information to expand their use value.
Let's think about what we will get:
Let's start with this information. Integrate all of them into a system so that they can browse and use all the above information. What do we know about me?Interconnected Power
In addition to understanding me from those direct data, we can also speculate on who I am from the sites I browsed, contacts, and discussion groups I attended. If you know my favorite sites and the most respected people, you will be able to give a rough picture of my interests.
(I'm not talking about fuzzy logic or artificial intelligence. It's just a simple job like a few hundred thousand. Of course I'm not talking about any futuristic technology .)
Think of it as InternetHeatmap.
We only care about what our opponents are handling or what our friends and colleagues are interested in.
Once we have a heat map that shows the content I'm interested in, we can find the content that I'm most interested in andThe hottest.
Things that I care about (such as new trends, new sites, and new contacts) will get hotter and will get colder as time passes.Similarly, those pages that I often visit will be considered more important by the system.
This killer homepage will be able to easily and accurately identify the content that I am most interested in: Interactive Design, page design, environment, policy, etc. The system just looked at my interest heatmap and found out what messages were generated today, where I was most interested.
Just by integrating data, a new world is shown in front of us.A tool used to collect interconnection Information
Take a look at the tool bar below (my own ps ). It already has a majority of tools to enhance network connectivity.
The reason why today's search engines cannot find the best answer is that they are too limited in scope and always restore information to their text meaning rather than semantics. They treat all the information equally, but there is a simple way to cut the number of returned results by half.
What we can achieve when searching products and servicesThe simplest and best way to find the answerThe method is:The pages of products and services are independent..
Collect all the pages that provide fishing tackle and browse them in a separate market system (as described below. Remove the pages that are just about fishing tackle.
I guess half of the searches on the Internet are for solutions. In other words, we are looking for information to address our needs. Others are the original information.
The biggest problem with today's search engines is that theyAll informationAre processed as original information.
The reason why ebay is so successful is that it provides such a simple filter. Ebay allows you to search for items that people are selling. Similar websites include Froogle.
The requirement information is extracted separately for search, and the search quality is improved by 1000%. Search engines can remove product-related information and focus only on what they have done well-matching keywords with original information.
However, when we start to integrate our world, you will find out how convenient it is to find the best content you want to search!
Do you still remember how I predicted what I was most interested in? Search engines use the same technology.
This type of search engine may not be so intelligent, but it can at least give me a shorter and more accurate list of search results.
Note: This method now has the name "social search ". The most important difference between the methods described here is that all information is integrated on my premise. So no matter how you (RSS subscription, del. icio. us, or your favorites), all the data will match your private information heat map.Future killer Market System
Many network applications are already helping people find products and services. The applications mentioned here include all e-commerce sites, consumer comment sites, Yellow Pages sites, and other classified sites.
What they lack is that they cannot provide a solution that best suits your needs. Why? The same is because theyThe scope involved is too narrowAnd all the information isAs similar.
Now, we have extracted products and services from raw data. The original information is left to the search engine. Now the market system will process the information about the products and services on its own.
What we need to do in enhancing search for products and servicesRecord related dataFor example, who is using those products and services? What do they think about that ......Establish feedback channels
One of the best features of ebay and Amazon is "Network Credit ". This kind of internal interconnection can provide some buyers' feedback to sellers, which is the key to the next generation network. However, their limitations are that they are all on isolated sites, all of which are due to the first problem: Non-interconnected networks!
Other limitations of current technology include:
To build a killer market system, we need to do the following:
Record your matching records (for example, if you have read XX products, Please rate this service...) will help the system provide you with better search services in the future.
At this level, you can only get a rough "95% positive comment ". But as long as we add a little more, we can go further.
Remember, the only reason we need to exhaust endless information is to get the answer that best matches our needs.Case Analysis Review
So if I want to ask someone to help me clean the room, this killer market system will be able to easily do it:
In this way, our answer is in front of us-that is, the Fredy house once hired and thought it was a good cleaner. Maybe this does not prove that he is the best choice, but it is the best choice in the current information.
The process I mentioned above is not very complex, but it simply analyzes the raw data. But let us quickly identify out who is most suitable for the needs of the 30 cleaners.
Therefore, my search results do not need to return 30 or 300 results. Because it becomes smarter, it only returns the best five.
I will repeat it again, but there is no new technology here. These are existing technologies, but they are integrated. However, they have played a greater role!
Let's start with how the system will start.CollectionWhat about our data? (We cannot expect all commercial sites to start sharing their own data !)Future killer Contact Management Program
I have to repeat it again. There is absolutely no new technology here. What this killer Contact Manager will do is collect information that we are collecting today and make them more portable.
Some existing websites can describe the feasibility of this technology:
They are all great and clever web applications, but they are still suffering from the "non-Internet" syndrome.
The following is an outlook on the future contact management process. Its workflow is transparent and not only records who you know.
The fundamental difference is:
The figure above shows a small part of the Internet.
It shows a series of various types of elements, which are combined by different degrees of contact (and each element has its own XML format database ).How do you establish contact with people
You will use the following methods to establish contact with people:
In this example, you may be browsing a blog or an article written by someone.
Their names have been marked with the personal identifier, so that your browser will allow you to establish a connection with him. The "contact degree" isYourselfIt determines how much you value this connection.
Please note that you have not established his contact with you.
The key to interconnectivity lies in the force of mutual connection. Why is it so important that it is complete?Shows the relationships in the real world. I don't know how to describe and emphasize this importance.
In real life, I am not only connected with people. I can also contact the following items:
By integrating these real information, you can easily get a heat map about my network.
In an Internet connection, everyone has these attributes. You can establish connections with them, and they can also establish connections with you (for example, identifying you as a member or family member, friend, subscriber, etc .).The intensity of contact is different.
Currently, most systems simply collect links and say, "Ben has connections with Thomas, Thomas has connections with more than 2000 people, so Ben has tens of thousands of potential partners.
This can only be applied with great limitations, because it does not reflect the various linksQuality.In real life, we have strong or weak connections with other things. Therefore, interconnectivity networks must reflect such connections.
Let's take a look at this example: a Chinese designer asked me something interesting. In my instant messaging system, I will feel like "well, I really like this guy ." Then, simply right-click and choose Link> 3/10. In this way, I have clearly explained the connection between me and my new China friend Chen. This link record will be saved in my central identity system so that it can serve me anywhere. At the same time, this means:
In the future, I may change my attitude towards this relationship, and I may strengthen it (if I have a better impression on him ), it may be set to zero (if I find him boring ). Most importantly, I have control.Some contacts must be acknowledged by both parties to take effect.
Let's take a look at this example. My friend wants to send me an instant message.
I may set my IM software to allow people above level 2 contact to send instant messages to me. This is good, because Chen's degree of contact is 3.
However, some social activities are based onMutual understanding.
For example, Chen has a friend, Danny, who is looking for someone to Study interactive design. He can search on the Internet, or through his IM software. If you place this search on "user-to-user", it will be very effective.
The following explains how it works:
Everything above is automatically completed in an instant, and explains why some social activities depend on each other.Future killer security features
We can use the power of interconnectivity networks to eliminate "unfriendly" behaviors on the Internet.Phishing and cyber fraud
This system is similar to the current online bookmarkmarking site, but it does not rate your favorite web pages. Savvy users will mark fraudulent websites with "deceptive" tags.
The system can record fraudulent sites. When a person uses an email link to reach a website that looks like a bank, the system automatically compares it with the blacklist and immediately displays a big and red warning! This is not a real bank site! "
The red-flag warning also tells us that the entire network community thinks this site is fraudulent.Automatic Logon
Automatically log on to those secure sites for users, which improves ease of use and security.
When I browse a website, the toolbar of the browser detects that the site supports automatic logon.
The following explains how it works:
The waste of resources caused by spam does not need to be repeated. The best solution is to let all email systems identify and stop it.
Similar to the method used to prevent phishing attacks, the interconnectivity network can also rate each email address.
Moreover, we can also use the power of interconnectivity networks to more precisely enhance the blacklist/whitelist formulation. This reduces the number of useful emails mistaken for spam.
Below is how it works:
The following are some applications that will obviously use the new architecture.Appointment
Dating sites obviously benefit from interconnectivity networks. Because this network can help you find people you are interested in and interested in, or people you know. In short, it will find someone who has such a relationship with you.Boarding and sharing
Sharing is a new network-based application. Think about how many people live in a region and how many people work or study in the same place. You can use less transport to reach your destination.
What really makes the sharing plan a problem is personal security. How do you determine the identity of the person you carried or the person you carried?
The Internet connection will help you find people who are close to you and the connections between you. In the face of various contacts, your trust can be easily established.
This world is full of connections-much more than we think! When we contact someone, we say, "The world is too small! ". But maybe the world is much smaller than we thought!Discussion Group
The structure of discussion groups and interconnectivity networks can naturally be integrated.
I thinkTwo channelsCan create an Internet connection:
Only time can prove who has implemented this concept.
Start building with 50+ products and up to 12 months usage for Elastic Compute Service