Starting with community knowledge

09:26:06 | category: product | Tag: | large-sized subscribe

This article Article Not profound. Community Some common knowledge. Although it is a great deal of goods, some things may be missing during operation. I recently discovered a vulnerability in self-check. Shame.
First, let's talk about what is "Community". There is no universally accepted definition on the Internet. In my opinion, all content products that focus on interpersonal relationships and users in the domain have a strong sense of identity with the entire user group. This is the community. It has three typical features: user-generated content, user relationship to enhance content interaction and output, and community culture.
For example, Douban meets the three requirements at the same time. Netease And Sina Weibo meet 1/3 points. Therefore, the Community Characteristics of Douban are more typical.
Let's get down to the truth.
There are three major issues in community development: first, how to attract users to publish content? The common solutions are as follows:
1. Traffic-driven, after published, users can get a lot of attention, including browsing/forwarding, which is particularly effective for low-end users and commercial users.
2. Communication-driven users can get quality comments after posting. Of course, the definition of "quality" varies from person to person.
3. Driven by sense of belonging, the personal homepage is regarded as a small home, and you are willing to post content at home to decorate your personal space.
4. Driven by sense of identity, as I like it here, the content, users, and materials of special aura will be sent out, and they will need to be supported by a strong public display area.
The best solution is of course 1/2/3/4, but it is very difficult. The three of the four are already quite good. If you can only implement one of them, the ceiling is quite limited.
Secondly, starting from establishing community relationships, how can users get to know each other and pay attention to each other? The common solutions are as follows:
1. Create a public content display area, such as a forum, and the comment and exchange area of Douban under the book audio and video entries is another type.
2. Implementing the content delivery mechanism requires two elements: first, the user's access habits to newsfeed and second, the content forwarding habits. The former is affiliated to the product architecture, the latter is part of the community culture.
3. embed a personalized group to help users with interesting mutual discovery. Unfortunately, the operation success rate is extremely low.
Only the Douban community can achieve the above three features, but it is not the best method to achieve the most comprehensive results-Sina Weibo's strong interaction, strong forwarding, and smooth experience. In comparison, Douban jumped between newsfeed, public display area, and personalized discussion area.
Finally, if the user has published quality content and established a minimum concern relationship, will it be a success? Not necessarily. The most recent error occurred here.
In the last 10 months, due to the fact that resource allocation and integration are basically in place, the photography community's products have made rapid progress and the content has made great progress, but interactive data has never been improved. I thought for a long time and found one of the reasons. Photography itself is a weak topic, promoting communication is often dependent on relationships rather than content. I often comment on your work because I know you. When you send new movies, I say hello-user relationships greatly increase the willingness to interact. In addition to the Mutual Recognition Based on works, the establishment of user relationships also requires mutual "familiarity with faces". To put it bluntly, you should comment on me more, I will comment on you more, and I will continue to communicate with each other.
These principles are very simple, but the Community Ecology determines the chemical reaction. Our photography community uses "group pictures" as the content granularity to set a high publishing threshold, which improves readability and reduces the frequency of user Publishing. If newsfeed is dominated by posting behavior, it must be empty to support completely new pages. Therefore, newsfeed is filled with the fact that it is "like this" "push this" forwarding behavior, although rich and nice-looking, but there is a huge defect, that is, the posting behavior is overwhelmed.
Taking me as an example, I have been paying attention to 146 people in the photography community. I often have to go through two or three pages to see a dynamic post. Everything else is like, push, or something. This means that the low frequency originality is diluted by the high frequency forwarding. I may have followed Lala Sakura, a loyal fan of her, but I basically didn't have a chance to see her new work. If I don't log on to anything new for half a day, I was pushed to the second page dynamically. It is quite troublesome to find Lala Sakura in the follow list. I am too lazy to find it. I don't know if she has released a video recently ......
Therefore, the prosperity of new things may be misleading. Due to the characteristics of photo photos, the ratio of posting to forwarding may be. The discovery of high-quality content is still powerful, but the attention between users has changed from "face-recognition" to "face-recognition ", after paying attention to it, I seldom see the work of the other Party on new things, let alone peer evaluation. As a result, the relationship between users cannot be strengthened. The focus is only a number, and there is a lack of information behind the number. Users can see a good picture, but the number and quality of comments are greatly reduced. The author does not have enough encouragement, and the ceiling of the Community cannot be lifted.
There are still a lot of corresponding product analysis points. How to enhance the communication between users is a part of my negligence and the third major issue of community development. This also explains why there are few and poor comments on the loose blog-since there is a weak topic in the image and there is little friendship between users, why, like and reblog digest all the enthusiasm for interaction.
Starting from the third quarter, I officially retired from the first line of the photography community. When I became a retired veteran cadre, I sought advice from the field. The Community product framework was set up at the beginning of the year and can be filled with it. Now, product managers are doing better than me. The whole photography community in China is in its infancy and cannot find a turning point. After all, strong interaction is a market trend, and products with relatively weak interaction (and lack of practicality) will face such a crisis. I don't have a big deal either. I can only beat my opponent, who makes fewer mistakes, while sticking to sniffing for a breakthrough. In the fourth quarter, I will look for inspiration on the iPad app. I have millions of original structured works on hand, so I may wish to make some novel small articles.
Besides, for the sake of retreat from the second-line, it is estimated that I have no experience to talk about the community for a long time. In recent months, my thoughts have been put on the app. Soon after the launch, the company's project is still in the exploratory stage, and the private "" has been developed and stranded. What's more, what are the significance of the "standing guard" skills above all others? It's boring. It's just right to take time to complete travel to Cambodia.

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