Web design 10 easy to ignore design mined area

Note: The cases used in this article are startups, and if you have comments and suggestions for their design, they want you to leave a message on their website and make a better design for the promotion.

1, use the unreasonable template

Using a template is really a very convenient thing. The template for large enterprises is really not justified, but the start-up companies to use Bootstrap to do the site is absolutely understandable. Use similar bootstrap template as the foundation, borrow the designer's hand for brand and enterprise temperament a little customization, in fact, is a very good idea, if the communication is good, perhaps finally can present a very good website, for Enterprise's products and services is also very good addition.

But just apply the template without being adjusted and customized, the most common problem you encounter is that the template and the brand's own visual design can not be agreed, from the logo used in color, to the brand unique font, can not be a high degree of matching with the site.

But if you are really in this convenient and stretched, try to pick in all aspects and the brand image itself closer to the template, the sense of alienation to the minimum.

2. Use the default appearance

And the Chinese site is not the same, English web site using a variety of fonts is a very easy thing. If you use bootstrap, Wordpress, such as tools to create a Web site, and just use the default settings, you can not fool anyone, you will be a glance of the things you lazy look out-even fonts are the default open Sans. The default appearance of WordPress is also the same reason. If you're not going to make a difference on the site visually, the damage to the brand is obvious.

Of course, if you can use fonts such as Font Awesome and CSS tools, there are Kantiki wonders. It can increase the icon library and style, so that bootstrap and other systems, have a beautiful consistent visual language.

There is no doubt that these carefully crafted original icons are naturally better than the universal icons built into the system. If you have your own ideas and ideas, why not look for icons, illustrations, and fonts that are more personalized and more in tune with your brand? Perhaps the cost of time and the cost of implementation are not as high as you might think.

3, the problem of typesetting contrast

The problem with typography is far less simple than most designers think. Words and letters look simple, but they can make a good design or ruin the entire layout.

In many "homemade" web pages, the most common problem is that the contrast between the title and the body font is low, and the information level of the entire page is not obvious. Just adjusting the font size is not enough to make a comparison, the header font should be heavier than the text, that is, the font should be thicker, make sure they are conspicuous enough to be more easily noticed by the eyes.

4. Use dark background

Although the background is at the bottom of the page, but it is actually occupy the largest part of the site area, when users see the page will be the first time to feel, carefully selected background color is very important.

As a proven rule, a black-toned web site, other than a truly professional designer, cannot be seen. Using white as the basic background color is very safe, but most designers will choose a light gray bottom. It is worth noting that the higher the gray level of the site, the less the readability of the black text, in order to ensure that the site is readable, gray is best kept below 15%.