Webpage Title Design Principles and Rules

Because the webpage title has an important impact on search engines, many websites pay more attention to the design of the webpage title (especially the homepage title, however, in fact, many websites still have various problems in Webpage title design, and some may even be incredible. Therefore, it seems necessary to do some research on this seemingly simple problem. The webpage title design principle is: when designing a webpage title, you should pay attention to the user's attention and search engine retrieval needs. The general rule of webpage title design includes three aspects.

 

After so many years of online marketing research, is it naive to discuss how to design the webpage title? Because the webpage title has an important impact on search engines, many websites pay more attention to the design of the webpage title (especially the homepage title, however, in fact, many websites still have various problems in Webpage title design, and some may even be incredible. Therefore, it seems necessary to do some research on this seemingly simple problem.

If you have browsed websites of online marketing service providers that provide domain name registration website construction and other services, you may be very impressed with the titles of those websites, the following is an example of the homepage title of an online marketing service provider:

"×××× Company-professional website construction website promotion network marketing search engine distributor Sina Sohu Netease 163 3721 Network Real Name CNNIC General website Tom fixed ranking Google Keyword advertising agency dog bidding ranking China desktop search network pig domain name registration website webpage design construction virtual host space Leasing enterprise mailbox overseas promotion search engine login core agents free login website optimization Shenzhen website construction Guangzhou"

It seems that the title of this website is intended to "beat all over the internet" all the keywords of the network marketing service. In fact, there are many webpage titles like this, and they are not limited to the network marketing service field. Recently, a survey by www.jingzhengli.cn on the search engine marketing strategy of network marketing service providers found that network marketing service providers over-"optimized" website titles, some of them pile up a large number of keywords in the title bar, and some even have dozens of keywords (including repeated keyword settings), so that the homepage title of the website is too bloated (most website titles are 30-50 Chinese characters, some websites have even more than 100 Chinese characters ). However, a survey of new competitiveness shows that 86.7% of online marketing service provider websites are ranked after 30 in Google search results.

Although we cannot determine whether the rankings of these network marketing service providers in Google's natural search results are affected by the title design of the website homepage, we can at least be certain, in this way, simply adding keywords in the web page title does not obtain the advantage of Google and other search engines in the natural ranking, and brings great inconvenience to user browsing. So how should we design the webpage title to make it more reasonable?

With regard to the principles of webpage title design, the new online marketing observation (www.marketingman.net) is: when designing webpage titles, you should pay attention to both user attention and search engine search needs. This principle can be embodied in three aspects:

(1) The webpage title should not be too short or long. Generally, 6-10 Chinese characters are ideal. It is better to have more than 30 Chinese characters. Too few words in a webpage title may not contain valid keywords. Excessive words not only make the search engine unable to correctly identify the core keywords in the title, but also make it difficult for users to view the webpage title (especially the homepage title, on behalf of the website name.

(2) The webpage title should summarize the core content of the webpage. When a user searches through a search engine, the content on the search results page is generally the webpage title (with a link) and webpage summary information, which should attract the user's attention, the webpage title plays a major role. If the webpage title is highly correlated with the page summary information, the summary information will further supplement the webpage title, this causes the user to click on the webpage information (which means that the search engine promotion plays a role ). In addition, when the webpage title is linked by other websites or other sections/webpages on the website, a title that summarizes the core content of the webpage helps you determine whether to click the webpage title link.

(3) webpage titles should contain rich keywords. Considering the characteristics of search engine marketing, search engine has a high weight on the keywords contained in the webpage title, and try to make the webpage title contain the keywords used for user search. Take the homepage design as an example. In general, the homepage title is the website name or company name, but considering that some names may not contain the company/website's core business, that is, there is no core keyword, at this time, the "core keyword + company name/product ranking" is usually used as the homepage title of the website. An example of the homepage title of an online marketing service provider listed at the beginning of this article is actually designed in this way, but because too many "core keywords" are listed, it does not have the core.

In fact, the above aspects have taken into account the characteristics of the search engine to search for webpages. That is to say, the design of the webpage title will be conducive to search engines as an important factor. Even so, the author still recommends that, like webpage content writing, webpage title writing is first presented to users. On this premise, it is meaningful to search engines. Obviously, designing the webpage title is not a casual task, especially for designing the homepage title.