Website design, management and maintenance principles

I. Clear objectives and correct positioning
The Design of Web sites is an important part of the development strategy of enterprises or institutions. To use an enterprise site as an information space for displaying corporate images and corporate culture on the Internet-the new media, leaders must pay enough attention to the purpose of site design and user needs, so as to make feasible plans.
Select and temper key information of an enterprise, organize it in an orderly manner using a logical structure, develop a page design prototype, select a user representative for testing, and gradually refine the prototype to form creativity.
The analysis results of some websites are not as good as expected, mainly due to the misunderstanding of users' needs and the lack of user testing. Designers often put marketing and business goals in the first place, but do not know much about the real needs of users and potential users. Therefore, enterprises or institutions should have a clear understanding of the basic information about the audience of the website, such as the educational level, income level, and the scope and depth of information required, so as to be targeted.

Ii. Distinctive themes
On the basis of clear objectives, complete the website's conceptual creativity, that is, the overall design scheme. Position the overall style and characteristics of the website and plan the website's organizational structure.
Websites should have different forms for different service objects (institutions or persons. Some sites only provide concise text information; some use multimedia techniques to provide gorgeous images, flashing lights, complex page la s, and even download sound and video clips. The best web site will combine graphic and image presentation techniques with effective organization and communication.
The theme should be highlighted in a clear and concise manner, and the key points should be clear. The theme of this site should be shown in simple and clear languages and pictures to attract the eyes of those who need this site, you can also leave a certain impression on irrelevant people. Some industry and company logos should be fully utilized.
Mobilize all means to fully express the website's personality and interests, highlight its personality, and create the website's characteristics.

The basic components of the Web site homepage include:
Page header: accurately identifies your site and enterprise logo;

E-mail address: used to receive user inquiries;
Contact information: such as a normal email address or phone number;
Copyright information.
Repeat existing information, such as the customer manual, public relation document, Technical Manual, and database, to easily use the enterprise's Web site.

3. reasonable layout
Web design, as a visual language, must pay attention to the arrangement and layout. Although the design of the home page is not the same as that of graphic design, there are many similarities between them and they should be fully utilized and used for reference.
The layout design expresses harmony and beauty through the space combination of text images. The layout design uses Rational Analysis of visual elements and strict forms to form training, so as to cultivate the ability to grasp and aesthetic the overall picture. A good web designer should also know where a text image should be stored to make the entire web page shine.
Efforts should be made to rationalize, orderly and integral the overall layout. It is an excellent job. It is good at explaining the ideas that cannot be expressed in some languages in a clever and reasonable visual manner, so that it is rich, diverse, and concise.
The multi-page website page orchestration design requires that the organic links between pages be reflected. The main problem here is the relationship between the order and content between pages. In order to achieve the best visual performance, we should pay attention to the rationality of the overall layout. In particular, for pages with very close contextual relationships, the buttons forward and backward must be designed to facilitate the viewer's careful study.
The site design is simple and orderly, and the primary and secondary relationships are clearly defined. The contents of the messy page are grouped and summarized according to the needs of the overall layout, the relationship between text, graphics, and space enables a smooth visual experience for viewers.

Iv. Highlighted colors
Color and black, white, and gray space relationships play an important role in both design and painting. The tonality must be clear on the page, while other colored or colorless content is black, white, and gray three-color spatial relationships, thus forming their space layers.
Color is one of the elements of artistic expression. It is a kind of feeling produced by stimulating the eyes and then transmitting them to the brain hub. In webpage design, different colors are combined and matched to form a beautiful page based on the principles of harmony, balance, and highlights.
Use the results of the influence of colors on people's psychology to make rational use of them. According to the color memory principle, generally warm colors are more cold colors in memory. Color also has association and symbolic characteristics, such as: Red represents fire, blood, the sun; blue represents the sea, the sky and the water. Therefore, the virtual store designed to sell cold food should use passive and quiet colors to make people feel cooler.

During the use of colors, we should also note that, due to the differences between countries and races, the differences between religion and belief, the geographical location of life, and the differences in cultural cultivation, different groups of people have a big difference in their liking and dislike of colors. For example, children like pure colors with strong contrast and distinctive personality. People living on the grassland like red. People living in downtown areas like quiet colors. People living in the desert like green. The background and composition of the main reader group should be considered in the design.

V. Form Content harmonious and unified
The form serves content and content for the purpose. The unity of form and content is one of the basic principles for designing web pages.
In the image organization principle, rich meanings and diverse forms are organized in a unified structure. The formal language must conform to the content of the page and reflect the rich meanings of the content.
Use methods such as comparison and reconciliation, symmetry and balance, rhythm and rhythm, and white space, such as establishing an overall balance between space, text, and graphics to produce a harmonious aesthetic. For example, in the page design of the symmetric principle, its balance sometimes makes the page look dull, but if you add some dynamic text, pattern, or using exaggerated techniques to express content will often achieve better results.
Points, lines, and surfaces are the basic elements of visual language. They use points, lines, and surfaces to interwork, set off, and complement each other to form the best page effect.
Points are the most concise elements in all spatial forms, or the most active and disturbing elements. In design, a single point can be all-encompassing, reflecting the infinite mind of the designer. icons, single images, buttons, or texts on the webpage can be said to be points. Vertices are flexible and changeable. we can regard a row of text as a vertex and a graph as a vertex. In web page design, different sizes, shapes, and locations give different psychological feelings.
A line is the trajectory of point movement. It emphasizes, separates, wires, and visual lines in the orchestration design. The line may have different visual feelings due to different directions and forms. For example, vertical lines give people a sense of stability and standing, and arcs make people feel smooth and light; curves make people beat and upset. When there is a large amount of content on the page, it is necessary to split the page layout, through line separation to ensure a good visual order of the page, the page is separated in a straight line, generate a harmonious and unified aesthetic; different Proportions of the space are used to separate the space.
In addition to the regular geometric shape in vitro, there are other irregular forms, which can be said to be diverse. In graphic design, the surface is expanded and the line is formed repeatedly. The surface gives a person an overall aesthetic, enrich the space layers, and diversify a single space.
The use of dot, line, and surface in web design is not isolated. In many cases, you need to combine them to express the perfect design conception.

Vi. 3D Spatial Positioning

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The three-dimensional space on the network is a hypothetical space, which must be expressed by space factors such as dynamic and static changes, image proportions, and so on.
On the page, the image and text are stacked before and after the position, or the position is dense or the visual effects produced by the top, left, right, middle, and bottom of the page are different. On the web page, there are few layers of space that are made up of overlapping pictures and texts. On the internet, there are more pages that are designed to be standardized and concise, this stacked arrangement can produce a strong rhythm of the space layer, the visual effect is strong. On a web page, the space relationships between the top, left, right, bottom, and center of the page and the space layers generated by the dense location relationships are common, these two positional relationships make the visual process vivid and clear, with a high degree of visual attention. The dense location relationship makes the space layer flexible, while also giving people a relaxed or pressing psychological feeling.
It should be pointed out that with the popularization of web and the rapid development of computer technology, people's requirements for Web languages are also growing. People are no longer satisfied with the two-dimensional Web pages compiled by the HTML language. The temptation of the Three-dimensional world has begun to attract more people. VR needs to show its charming style on the web, therefore, the prompt language appeared. It is similar to the HTML language used by web hyperlink. It is also a text-based language and can run on multiple platforms, but it can serve more virtual reality environments. It is just a language and still requires theoretical and practical guidance for the Art Design of three-dimensional environments.

VII. Use of multimedia functions
The biggest resource advantage lies in the multimedia function. Therefore, we need to make every effort to mine it to attract the attention of viewers. Therefore, the content of the screen should be practical, such as the introduction of the product or even the use of 3D animation.

Note that due to network bandwidth restrictions, the transmission speed of the client should be considered when using multimedia to express the content of the webpage, in other words, it is necessary to control the multimedia content within the download time that the user can receive.

VIII. Website guidance links

The basic element of a good website is that after the user enters the website, the information related to the website can be found conveniently and quickly, therefore, good guidance is an important task. Hyper Text Structure makes all computers connected to the Internet a very large scale information library, and it is easy to link to other websites.
When designing a web page's guiding organization, you should give links to multiple related websites so that users can click the desired information right away.

9. Website testing is essential

The reason why a well-designed website can withstand scrutiny is that it has been carefully tested. Testing is actually a process of simulating user access to the website, so as to identify problems and improve the design.
Generally, website design is designed by some professionals who have a deep understanding of computers and networks. However, most people who visit websites only use computers and networks, they must meet their needs. Therefore, there are many successful experiences that it is very effective to allow people who are not very familiar with computers to participate in website tests, these people will ask questions or good suggestions that many professionals have not taken into account.

10. promptly update and respond carefully
After the Enterprise Web site is established, it is necessary to constantly update the content and use this new media to publicize the enterprise's corporate culture, corporate philosophy, and new enterprise products. The continuous updates of site information and the continuous launch of new products make visitors feel the strength and development of the enterprise, while also making the enterprise more confident.
On the Enterprise's Web site, you must carefully reply to users' emails and traditional contact methods such as letters, phone inquiries, and faxes to answer questions. It is best to classify users, such as pre-sales general understanding, sales and after-sales services, which are handled by relevant departments, so that website visitors can feel the real existence of the company and trust it.
Be sure not to promise what you cannot do. Before you can handle the reply, do not ask the user to enter information or list a large number of phone numbers that you cannot reply to in time.
If a visitor is required to voluntarily provide his/her personal information, the individual's privacy protection commitment should be published and earnestly fulfilled, such as not providing such information to a third party.

11. Rational Use of new technologies
The Internet is the fastest-growing field in the IT field. its new website creation technology appears almost every day. If it is not a professional site that introduces the network technology, it is necessary to make rational use of the new website creation technology, do not turn a website into a technical exhibition stand for making web pages. It is most important to remember that users can easily and quickly obtain the required information.
However, website designers must learn new web design technologies, such as Java, DHTML, and XML, and apply them to the design based on the content and format of the website.

12. Spread your web address extensively in the promotion site Method
The website has been created. The following work is to welcome you to visit and browse. So how do people know your website?
Using traditional media (such as printed advertising PR documents and promotional materials), it is very effective to welcome everyone to visit;
Websites that treat a company are printed on the packaging and publicity items of goods like trademarks;
Exchange links with other websites or purchase icon ads for other websites;
Submit the website and Keywords of the site to the navigation platform on the Internet. In the source code of the page, you can use the meta tag to add the keywords for search engine identification and retrieval, this makes your site easy to be queried by users. Be sure to register with the navigation platform with a high indexing rate, such as Yahoo, Excite, Altavista, infoseek, and Hotbot;
By setting up a prize competition on the website, visitors can enter information such as age, industry, demand, frequency of visiting the site, and obtain statistics from visitors. This is a fortune, for reference when adjusting website design and content updates.
In short, in the daily growth of web sites, how to stand out and stand out is a test and challenge to the comprehensive capabilities of website designers.