Website Healthy Business Operation

At the outset: This article is not about trickery. It's not a shortcut, it's not a guide. This paper focuses on the principles and strategies of healthy commercial operation of websites.
Key point: Healthy Business operation
It must be pointed out: not every commercial solution to the development of the site is healthy!

The website health commercialization must be based on the website must have its own value. The construction of website value must be based on the balance of business and value. In this sense: the commercialization of the website is an inevitable trend, the blind Swordsman believes that the real meaning of website commercialization is:

The "Marketing value" in "the process of building the value of the website" has become a reality in the network!!!

First, the website healthy commercial operation consideration Basic point

In general, it is believed that store sites are business operations, typically online florists, online bookstores, and that sites that provide domain name registration, virtual hosting or server hosting, Web production, and website promotion are business-run sites.

Do you feel anything wrong?

Analysis, it will be found that both the former and the latter, in essence are purely technical levels of the content of services, if the continued in-depth observation. It is found that these "commercial sites" generally claim its technical capability is very strong, but also very comprehensive, can do graphic design, 3D, animation, as well as system integration, can provide 24*6 supply, delivery and service, etc. These "commercial Web sites" are found to be a stereotyped template with no exception, a uniform content, a uniform enterprise introduction, a uniform product introduction, a uniform recruitment of talents, and a uniform contact with us.

The same "copy competition game"!!!

Does this mean that the website is commercially operational? Is it healthy to carry on the website commercial operation? Whether!

The website should not be a press conference. The launch of the Conference is not the original purpose of the Enterprise Internet Project! To point out is: From the point of view of technology, just do a "store site", the result will only aggravate the current site although the number of many, but in fact, "Three No" status: No profit, no access, no update. The result will only be that the website investor and the visitor in common are deeply dissatisfied with this. The Healthy website business operation not only looks at the technology, but also integrates the website value construction idea thought into the website, and in the website page communication natural embodiment.

The blind swordsman thinks: The healthy website Commercial operation is carries on to the website overall management goal, takes the Internet as the basic method to create the network management environment various activities. The Healthy website business operation should not depart from the traditional marketing standpoint: the user. Marketing is the essential content of the website business operation.

In fact, starting from the user (user first, sales second, production third) is the website business operation of all the basic points of consideration.

Second, the website healthy commercial operation principle

The principle of the healthy Business Operation website is to do only what you are best at, the rest to give up!

Do what your do best and outsource the rest!!!

Any site that is only decorated and does not create turnover should be considered for abandonment. In the long run, the sites that do not match the value of the business should also be considered given up! The blind Swordsman thinks: in the website homogeneity serious today, wants to grow into the extremely rich commercial value website, must establish--

To market-oriented, around the principle of customer identification to build their own value advantages of the website product and service system.

Third, the website healthy commercial operation strategy

1, the Website Healthy Business Operation Strategy One: don't win the customer without any difference

Just like the traditional market. Big companies indulge in pandering to the ubiquitous clientele. Easy to make mistakes that attract as many users as possible. On the web, too, most web operators feel that online sales should cater for as many visitors as possible, and then fight for people without distinction.

The blind Swordsman believes that the real impact of the site's business value is those who bring 80% of the benefits of the core customers. Web site value resources should not be dispersed, instead should focus on the site Resources Service site core members. Performance in the page design and communication, to all the core customer-oriented.

Remember! The first step in making your site healthy and commercial is to evaluate different categories of online consumers, find your core customers, and not compete for customers without any distinction!!

2, Website Healthy Business Operation Strategy two: Build trust

On the web, business transaction processing is virtual, which leads to uncertainty and risk everywhere, and if the visitor doesn't believe you, he goes to another website. The most important thing a website can do to win a website member is "I trust", which is widely regarded as "low price", "multiple choice" and other factors are far away from the people, in fact, the real dominant web site on the Internet business value is the expression of trust.

3, the Website Healthy Business Operation Strategy Three: For the sake of the customer benefit, for the customer experience

Google has never boasted about itself, but has built a search experience for the benefit of its customers to make people aware of and educate people. This behavior is quite different from the behavior of most instant business websites. Google has built up a strong loyalty relationship with people and made good use of loyalty to keep Google's credibility open.

At home, the Blind Swordsman saw ebay, a pat and Taobao also set out to establish strict management for the benefit of customers, such as the end of each transaction between buyers and sellers are evaluating each other, these evaluations were posted on the site, each member's reputation became known, so they won the customer varying degrees of loyalty.

4, Website Healthy Business Operation Strategy Four: cultivate loyalty

The blind swordsman proposed. COO should do more research on why people come the second time, why they only come for the first time. We should study why people stay here. Why are you gone? Objective: to cultivate loyalty.

The significance of cultivating loyalty lies in influencing and promoting people's consumption retrospective frequency.

In the traditional market. Usually sales only develop 30% of people's consumption retrospective frequency, linked to the Internet. The blind swordsman thought. This phenomenon also exists. Take into account the advantages of the network (can be registered information to know people's real information and likes and dislikes). In the improvement of consumption review frequency, the network should have more space for performance.

The blind swordsman point of view: There is nothing more serious than measuring the loyalty and buying patterns of the website.

As COO must use the website customer loyalty and the purchase pattern information to instruct the website to establish to the different consumer group Foundation's Healthy commercial operation. In addition, it is necessary for COO to devote a lot of energy and wisdom to attract and retain customers with long-term value. When the website becomes a part of the daily life of the member, when the member uses the website service more and more, the people is inseparable from this website.

Summary

1 not every commercial solution to the development of the site is healthy!

2 website value construction must be based on the balance of business and value.

3 Web sites should not be open for press conference. The launch of the Conference is not the original purpose of the Enterprise Internet Project!

4 Healthy web site business operation is to achieve the overall business objectives of the site.

5 starting from the user (user first, sales second, production third) is the website business operation of all considerations.

6 Healthy Business Operation website principle: Only do what you are best at, the rest give up!

7 to market-oriented, around the principle of customer identification to build their own value advantages of the website product and service system.

8 website Healthy Business Strategy One: Do not compete for customers without distinction.

9 Site Value resources should not be dispersed, instead should focus on the website Resources Service site core members.

10 Website Healthy Business Operation Strategy Two: Build trust.

11 The most important thing that can win a website member is "I trust"

12 Website Healthy Business Operation Strategy Three: For the sake of the customer benefit, for the customer experience.

13 Website Healthy Business Operation Strategy Four: cultivate loyalty

14 should study why people stay here? Why are you gone? Objective: to cultivate loyalty.

15 When members use Web services more and more, people will be inseparable from the site.

From: Website Operations consultant