Foreign trade website construction, promotion and optimization experience

Among my customers, apparel (hats, belts, bags, etc.), clothing, electronics (LED, CCFL), toys, machinery, and electric vehicles (scooter) have good results; hardware and tools, followed by chemical industry. This is not a law. The promotion effect is good or bad, and it is closely related to the competitiveness of its own products. The second is promotion methods and website layout.

My friend just got in touch with foreign trade. After learning about the product performance, price, and foreign trade process for a month (to add, a good foreign trade clerk must have a good understanding of his own products, my friend Tian Zi is good and diligent and studious, but I think we are encouraging this ). He is engaged in fine chemical industry, mainly engaged in the promotion of pesticides, there are hundreds of types, note products in the English name, category, CAS is very difficult, function, effect can only be slowly familiar. I used my spare time to help him complete the promotion. I will introduce the process and effect in the following article.

1. Select a domain name:

Try to use the main products for the domain name. For example, do the dress: www.XXX-apparel.com or www.XXXgarment.com than a single company name effect. First of all, it is a good log, an image, and a small boost to search engines.

II. Website creation:

 

Website creation is simple, but you must first define the purpose of website creation and who to view it? Promotion what? And so on. For internal trade, the target customers should be domestic purchasers, customers, and raw material providers. For foreign trade, the target should be foreign customers (real buyers or scammers at the moment) and foreign trade companies (cooperation also brings opportunities. Therefore, if a foreign trade friend uses a Chinese page as the home page of the website, the effect will be unsatisfactory. Second, try not to use large images and FLASH on the home page of the website. The reason is very simple: the download speed is slow; I am tired of reading more; I may not be able to install plug-ins; the most important thing is that search engines do not know pictures and FLASH. Finally, we try our best to use static pages and enrich the website with informative content. By providing information that does not involve trade secrets to viewers, we can increase the credibility.

3. Promotion

The first two points are the basis and must be paid special attention. Website creation is complete. To bring viewers, we can use search engines, industry websites, B2B websites, and so on.

1. Search engine Google: according to a lot of information and my exchange with foreign friends, Google is the most frequently used tool because of its fairness, speed, and efficiency, everyone uses him as an assistant to work and life. Therefore, if you have dozens of keywords (the top 10 are difficult and need to be optimized professionally), your exposure to potential customers will be greatly increased, followed by business opportunities.
Method: www.google.com/intl/zh-cn/add_url.html. Submit your website and you cannot guarantee the recording. Establish links with large websites or websites with high PR levels. Googlespide (robot) will patronize your website along the links. Generally, it may take a period of time, from one day to one month. However, you still need to be patient in your ranking.

 

DMOZ (www.dw..com): If you are interested, you will find that many small search engines or professional engines use DMOZ data, including Googledirectory. If it is indexed by DMOZ, it will increase the color of your website. However, because this directory is reviewed by the voluntary editors for the new website, if you are not lucky, you will encounter an irresponsible issue, so you have to worry about it and submit it to other directories.

Yahoo: similar to Google. WEB search or slurp developed by Yahoo searches for information in the online ocean. Therefore, it is not difficult to access Yahoo with high-quality links. It is easier to get a better ranking than Google. Additionally, Yahoodir is currently charged for $299/year, sorted by the company's start letter. I think a new foreign trade website is still necessary. There are many professional buyers here. It also helps increase the website's popularity.

ASK (not used): The search engine ranks fourth in the world according to some materials. Exicite and Teoma reference the engine data. The price is not high. For more information, see.

Other search engines: There are a lot of Google-related search engines, so it is easy to get a good ranking in Google.

2. B2B: I have added products, company materials, websites, and so on to many B2B websites. It not only introduces products, but also brings traffic to websites and increases website PR. Recommended: www.ec21.com, www. made-in-chi-na.com.www.ebigchina.com (English), www.exportbureau.com, www.allproducts.com ...... There are many other options that need to be selected based on the industry.

3. Industry websites: I have found a large number of chemical websites, links, and products. However, this may be an example, but the effect is not ideal. However, this approach is necessary. I will not go into details.

 

4. Use resources for promotion. This may be difficult to achieve, so you can do the first few items.

Website promotion is a long-term process. If you have limited energy, it is best to maintain the website once a week. B2B websites are recommended to submit it again every day on a business day. If there is a new product, update it in time. The website is like the company's facade, and the customer's impression is very important. It is unwise for a large company to use a shoddy website.

 

Effect: I mentioned at the beginning that the effect of chemical products is not as good as that of popular products. However, my friends have a lot of products, and they have a few handy products with a price advantage. As a result, inquiries continue. After the promotion, the website can be received almost every day in a week. Friday to Sunday is a low point. Now, three to four emails are sent every day, and he has begun to access them selectively. However, I reminded him that each letter would have to be replied. It seems like a liar at a glance, but you can simply reply as long as you ask about the product. Be patient when you do everything. Maybe customers you don't have a lot of hope for become the final major customers; those who are "urgent" are actually listening to messages. With the principle of "spreading the internet everywhere, focusing on training", there will be good returns. Now it is a matter of course to make a list (I made a deal via TT payment via three emails), but the amount is not big and the profit is acceptable. Others are in the process of contact. One customer has requested to sign the agreement (the pesticide registration fee is very high ). An American customer asked him to register himself (about $20 million) for one year. He did the "bacon Test" (transliteration). Everything was ready. He signed a contract for cooperation in 2006 ...... Now I am talking about a customer. There are indications that he is a liar in 99.999999%, Benin, but he is still working hard and hopes that his conjecture is false. Because profits are too attractive. Wish him the best!

Once, when our customers communicated with us, they said there were many opportunities and traps on the Internet. This is a simple truth. Scams are everywhere, and there are endless ways to cheat money and money in traditional trade. However, it would be difficult to reject online marketing and hold a skeptical attitude. Stick to your own principles, and make no concessions on payment methods and other principles, making it difficult for scammers to start. The amount of orders made through the network is small, which is also easy to understand. The customer is wary of you, and the number of attacks is hundreds or even tens of millions. Instead, I think he is a liar. Therefore, we call it a trial order. Good service, good quality and good reputation. The trial form is a good start, and opportunities will continue in the future.

I hope everyone has full confidence in e-commerce and network trade. After all, the Canton Fair and China fair are not everyone's opportunities, especially foreign trade "newcomers ". Many trading companies interact with foreign companies through the Internet and through exhibitions. This is also a good method. I agree with the two-pronged approach!

Finally, we will try to take each inquiry as seriously as possible and reply within 24 hours. If you cannot reply, you can first briefly explain the reason, indicating that you have received the email, but the person is in another location, return to the office and give him a detailed recovery, and apologize.