Four-step optimization scheme for improving website conversion rate

Four-step optimization scheme for improving website conversion rate

Four-step optimization scheme for improving website conversion rate After website development is complete, the most critical issue for website optimization is how to improve the overall conversion rate, which is also one of the most important aspects of marketing strategies, it is also the result of a comprehensive website operation instance. This article shares four optimization strategies: investigation, research, optimization, and evaluation. these four strategies can help users design efficient optimization solutions. One of the most important aspects of any marketing strategy is how to improve the overall conversion rate, improving the website conversion rate is the result of comprehensive website operation strength. Today, I will share a simple and effective four-step optimization solution model that can be used to build a successful conversion optimization solution. What is conversion rate? Conversion rate refers to the proportion of converted visitors to all visitors who access a website. The "conversion" mentioned here can be changed from simply accessing your website to becoming a member of your website (that is, a registered member, it can be that your website's membership has changed from a zero-purchase experience to a member with a purchase experience. it can be that you have changed from a visitor to a visitor who participates in your website activity, it can be the behavior of your potential customers to become formal customers of the product. This optimization solution can optimize personalized conversion for all types of enterprises, including large enterprises, leading enterprises in the industry, and other medium-sized enterprises (such as retail, tourism, insurance, games, media ). In fact, creating a successful conversion optimization solution is a difficult and complex process. However, it is not difficult to achieve this goal through the following steps. Four-step optimization scheme for improving website conversion rate Diagram of the four-step conversion optimization method This chart provides a bird's eye chart for the entire optimization method. Each step in this process uses a unique color. The X axis indicates the time between steps in the process, and each circle indicates the workload involved in the specific process. Of course, in reality, different people have different abilities, and the workload may change. In contrast, how to conduct online marketing may be a more complex task. Step 2: investigation This step has a clear and direct goal: to obtain high-level support through network data analysis. Generally, this process is divided into two parts: Data collection-identify the crux of the problem through data talk. set different channels and tags in Google Analytics to ensure that the collected user data is complete. in this step, you should be able to find a lot of actual errors, lost data, or pages with missing tags. Data filtering-once you have completed the initial data collection, you need to process and filter the data to make the data more readable and deeply analyzed. There are many different implementation methods to filter out noise data from GoogleAnalytics data. we recommend that you filter out repeated data (such as duplicate URLs in the report) and internal IP addresses first, automatic crawling or access by spider programs, robots, known spider, and automatically called URLs. Step 2: study Now, after you have analyzed the real data and clarified the target, it is time to take the next step to study the online activities of as many businesses as possible. Business goals-the main question is, why does this website exist and what is its goal? Website goals-next, we need to figure out what the website's goals are and how they can help us achieve the expected results. In other words: find out the expected business goals. For example, if the goal of a retail website is to sell products, increasing revenue for business development is the final result. Therefore, the goal of this website is to increase online sales. Website KPI-once the target definition is determined, the specific evaluation criteria for the success or failure of the website target are met. For example, if a website that publishes news information aims to increase the reader's loyalty, the key performance indicators may be: (1) lowering the bounce rate. (2) increase the average page for each access. (3) add interactions on the document page. (4) increase the average website stay time. (5) increase the percentage of visits to the website. Data analysis and mining-in this step, you are familiar with the purpose, objectives, and key performance indicators of your website. In addition, you are very familiar with the data structure and have filtered out valid data. Now, it is time to perform a deeper layer of data mining and data analysis to segment the audience and find user pain points and opportunities to improve key performance indicators. The following are some basic examples: (1) device type: set the device type for user access-desktop and mobile. (2) category directory: Set the category directory page to analyze the traffic of each category. (3) access Source: Set the traffic access source to analyze the effect of different network marketing activities. (4) Customer Type: Set Analysis By Customer Type to understand the impact of interaction between different customers on the business. Step 2: Optimization Now, you can put your analysis results into practice: Integration testing-the optimization process starts from integration testing. some modifications to the website may (hopefully) lead to positive results. this is what we expect, but some may not. Do not confuse the results of these test data. these tests are only the results obtained based on data analysis. they are only the starting point of the optimization process. Develop an optimization solution-based on your settings, you have established an optimization solution. Note that you need to back up the original data and settings, and then observe the specific changes after optimization. Execute-now, all ideas are put into action on the website. The time and effort required for the entire process will be determined based on the ease-of-use and availability of your marketing optimization software. After setting, remember to configure different variables for different content and objectives of the website. if the website uses personalized software, you must configure the personalized content. Step 2: Evaluation Once enough data samples exist, it is time to analyze the results and draw a conclusion: Report Analysis-view the optimization report and find the obvious changes. Determine the cause of the difference and whether the method is defective to see if the optimization is successful. Don't be afraid to see the failed Data. this data will also help you understand the ideas of your target users. Optimization adjustment-if necessary, modify the optimization measures based on different objectives. Be sure to carefully check yourself and optimize the results to avoid any errors. Patiently adjust and obtain more reliable data based on the access traffic for a period of time. Last thought Optimization of conversion is not a linear process, but a cyclical process. It includes research, testing, and analysis. Once you finish the last step, it is best to go back to Step 3 and specify a new optimization solution to see if it can be done better. Get the LAMP brother's original PHP video tutorial CD/detailed PHP Essentials edition for free. for details, contact the customer service on the official website: Http://www.lampbrother.net