Four steps for overseas promotion of foreign trade websites

Source: Internet
Author: User
Step 1: Target customer analysis
The first step in overseas promotion of foreign trade websites is to analyze target customers. To analyze target customers, you need to understand the following aspects:
 
1. What countries and regions are the target customers?
2. What cultural habits do target customers have?
3. Where will the target customers appear on the Internet?
4. What methods do target customers use to find the products and services they need?
5 ,... ...
 
After analyzing these problems, the subsequent promotion work will be targeted. Accurate analysis and promotion.
 
Step 2: marketing site construction
Network Marketing is a marketing method that closely integrates technologies and marketing strategies. Therefore, the construction of marketing sites is not only a technical task, but must be combined with network marketing, build a foreign trade website from the marketing perspective.
 
At present, most of the construction of foreign trade sites are only designed from the aesthetic and functional implementation, but there may be many problems. If you cannot solve these problems well, even if the promotion work in the future is good, your business will not be good. After a user arrives at the website, whether or not he can stick to the user and turn it into your customer is dependent on the design of your website in the aspect of humanization. Humanized design requires a series of details.
 
In addition to designing your website from the perspective of humanization, you also need to design it from the perspective of search engines, after all, search engine promotion is one of the most important overseas promotion methods for foreign trade websites.
 
Remember this idea when doing Step 2: build a website from the marketing point of view!
To achieve this, we need to consider the following two factors:
1. Technical factors: Search engine habits
2. Humanized design factors: browsing habits of target users
 
Step 3: promote the website through the system
 
After an accurate analysis of the target customers, the website is also constructed or optimized from the marketing perspective, and then the most important website promotion work is required. How can we promote the website?
 
First, you need to know a variety of commonly used website promotion methods, and then select several best methods based on your own investment and manpower in website promotion, develop a systematic promotion plan, and then follow the plan step by step to implement the system, and strive to use these methods to the extreme. Then the effect will get better and better.
 
Common overseas promotion methods include: Search engine optimization, keyword advertisement, B2B platform promotion, online yellow pages, blog marketing, and email marketing.
 
You may know these methods, but you must remember that knowing and mastering are two different things. To achieve excellent promotion results, you must be proficient in some of them. To achieve very good results, each method must take a series of experiences summarized from practice seriously. These experiences are a series of details.

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