Four steps to make your Baidu bid to promote more effective

As we all know, at present, the best effect, the widest range of internet marketing methods not Baidu bidding is not, whether large enterprises or many small and medium-sized enterprises have adopted the promotion of Baidu bid to promote their products and services.

All bidders are most concerned about is how to spend the least money to make the greatest effect, combined with my years engaged in the auction industry experience, for you to introduce how to make your bid more effective.

An analysis of competitors

Slang said that the enemy can win, especially to do search engine marketing, the first position only one, only to beat competitors to better show in front of the user. So what is the analysis of competitors?

1 analysis of the competitor's keywords

Keyword is the core of the entire bidding, only the right keyword to choose to make your flow rate of conversion is the highest. The competitor's keyword strategy will provide you with a way to tell you which keywords are fiercely contested.

2 Landing pages of the opponents

Landing page is when users search your bidding words, click on the page to see first. Generally speaking, most enterprises landing page is the homepage of the website, but some keywords and the homepage of the website is not collocation, not conducive to the conversion of traffic.

In the medical profession, for example, "Painless people" is a competitive word, carefully analyzed, the user search this word is because of some kind of demand, assuming that your landing page is the homepage of the site, users will see a lot of content, even with painless people do not have a relationship, but also need users to find themselves, At this point the user will definitely close your page and then click on the competitor's link to find the content they want most.

So the landing page must match the keyword, carefully analyze the user's search motives, and then based on these motivations to develop different landing pages, which is the most important to meet the user experience.

3 Competitors ' ideas

When we search for a keyword, there is only one caption and one description that can be displayed in front of the user. The title can hold a maximum of 25 words, while the description is only 80 words. That is to say, you have to use 105 words to impress your users, even if you are not the first in Baidu, but also let them not help to click on you, and left you a very good impression.

It is very important to look at your ideas, you have to see the title and description of your competitors how to write, how can we do than they do more exciting, more attractive.

4 Promotion Time

Each company's strength and demand is not the same, so the promotion time is not the same, if it is a large company, there are many budgets, the boss more value brand display rate, the promotion on the whole day is very good. If it is small and medium-sized enterprises, only want to sell goods and services by bidding, then only select in the working time to promote the auction can be.

Selection of two key words

In fact, search engine marketing is also called keyword marketing, keyword selection directly determines the conversion rate of the high and low. Keywords are divided into two kinds, a hot word, such as SEO, website construction, competition is very fierce, commercial value is also very high.

Another word for accurate keyword, but also become a long tail word, which is directly targeted at the user needs, so the conversion rate is very high, because less competition, so the price is also very cheap. But at the same time the amount of search, traffic is very small, if your target word to the long tail word, you can set some more to win the volume.

Three Analysis user experience

The user experience basically becomes the network marketing the omnipotent key, no matter what kind of marketing means all need to take the user's demand as the starting point, the user's feeling for the measurement standard.

The purpose of the bid is to bring the user to our website, this step is completed, but also to consider our website can not meet the needs of users, they will not be on our website to reach the purchase, this is the most important step.

Four attention to the consultation technique

This step seems to have nothing to do with Baidu bidding, and is not our network marketing personnel can control, but consulting this link directly affect the conversion rate of the site. At this point you have to focus on whether your customer service system is more rapid and convenient, the first opening language is generous and decent, ushered in goodwill. The entire consultation process can meet the needs of users and so on. and timely advice to the supervisor to rationalize, in short, perfect service system can make your work icing on the cake.

With the popularization of network marketing, Baidu bidding is increasingly fierce, especially in the flames of Baidu, the price is more and more high. If you only rely on the key words to increase the number of Baidu rankings, the cost will be very large, the effect will not be obvious, this requires the creative Network marketing staff, you know, in this competition so fierce society, creativity is priceless. The article originates from the Beijing website Construction http://www.bygw.net, reprint please include the link to thank.