From coupons to Verticals

In the past, shopping coupons were all posted on the public comments network. After finding a store, I had to print out the coupons. Since last year, the Yixing devices in weiluocheng have appeared in various subway stations. The logos of merchants are listed on them. After the selection, coupons can be printed. A new discount model has emerged, it is called "Mobile Phone farming", and "Mobile Phone farming" first remembers that bus cards can be charged by mobile phones. However, the "Mobile Phone" in weiluocheng is not really a mobile phone, but a young fashion family like to use the velo card as a mobile phone chain.
Currently, there are still limited number of contractors on the vireon device, mainly KFC, McDonald, DQ, Starbucks, and Siti steak. Of course, apart from the vendors listed on the device, there are actually five categories on velo's website: catering, leisure, shopping, education, and other categories. You can download the discount information to your mobile phone via text message and print it on the device.
The way to obtain the channel card is to apply for free access on the velo website, and then deliver it, the express delivery fee of 6 yuan needs to be paid by yourself, so the best way is to apply for it with multiple people. If you get the card, you will not be able to use it immediately. Here is an activation process. The official saying: "velo registers via text message only to confirm the authenticity of your mobile phone number, to provide you with better services. ", I think this statement is a bit stubborn. Why can't I activate it through my email address? It is consistent with the registration on the forum. I personally think this is a further move.

Sensor velo card		Select Content		Discount

Http://www.velo.com.cn/
Wei luocheng introduction:
Velo | velo city (Shanghai Kuan Xin Information Technology Co., Ltd.) specializes in Information Service Platform Construction and Application Development Based on Mobile Communication Terminal. As a leading information service platform in China, velo provides a world-synchronized near-distance mobile phone (NFC mobile phone) application environment, in addition, it has formed a cooperation system with powerful resources such as Rosen convenience, Shanghai Metro, and cinema catering, providing a brand new experience for using mobile phones.

Velo | velo city already has the most widely used mobile phone user groups and application networks in China. It has initially formed an application scale in Shanghai and formed its own consulting and publishing platform. Among the numerous planning businesses, the mobile discount service of "suiyi Xing" provides an extremely effective marketing information printing service platform for merchants and end users. As a brand new media technology and form, the company has a number of patented technologies in the field of inductive interaction information service, and is actively participating in the information service work of the 2010 Shanghai World Expo.

The company's partners include not only a variety of application resources, but also international authoritative companies in this field. Velo | the goal of future business development of the weiluocheng service platform is to build the largest on-site information service platform in China, using technologies such as inductive interaction and mobile communication, form a revolutionary consulting transfer and commercial marketing service platform.

Reference-[Favorite mkt]
Http://joyfulring.blogbus.com/logs/10524419.html

I remember that I found a device at the exit of Xujiahui subway station in a few months. There are logos of some food merchants on it, which seem to be optional, but there is no text around it, so I had to worry about what it was after a few laps. At that time, I was quite curious, this should be a small promotion strategy for velo.

Today, I also saw the promotion staff for free distribution of Web cards around this place. I submitted a personal information application and finally figured out what this is. This is a device that claims to be capable of "refreshing mobile phones". You can get a small card ("channel card", mobile phone chain form) through a website or on-site gift, and the only device that activates it by text message.CodeThen it is bound to your mobile phone number. These mobile phone terminals are usually located in a certain business area or some Rosen stores. If there are terminals, you can click this small channel card to print out coupons for some sellers, such as KFC, McDonald, DQ, starbucks, Siti steak, and even some cinemas and a few K songs or costumes offer discounts. Of course, the coupons on each device are about 10 to 20 sellers nearby, you can also use its website to send up to 30 discounts to your mobile phone in the form of text messages, and then find the card terminal and print out the coupons, so you can use them.

It is undeniable that at first glance, the channel card is a very attractive thing for me: First, it introduces the concept of "Mobile Phone farming: there is such a publicity on the website: "call, text message, photo and video, and surfing the Internet. Do you have any other methods on your mobile phone? The latest gameplay-join velo and click "swipe your phone ". !" At present, mobile phones have gradually become integrated terminals of various technologies, and the function of integrating electronic tags has become an inevitable trend. Therefore, at this point, the maintenance network is moving like the trend, in the emerging main consumer group-the post-80 followers of fashion have won attention. Second, for the young consumers who often cross the road over the weekend, the level of the central business area is too high. Sometimes, they often think of a great deal to send dinner at a cheap restaurant. But Wei Luo gave you an inspiration to turn the open question "where to eat" into "KFC, Siti steak, and John have coupons. Which one is better ?" For consumers who want to save money, the selection box is set in a few sellers to help them make more efficient decisions, at the same time, it has created more attention for these vendors in the maintenance terminal. Third, since each terminal is a merchant located near this business area, consumers passing through this card swipe machine are more likely to go to these merchants for consumption. for sellers, their advertisements on the maintenance network are more targeted, which achieves the effect of "focusing on the public. This is a very affordable advertising strategy for small businesses in the catering industry. Fourth, it was also proposed by the technical developers themselves. "The Maintenance Network transfers the information from the" desktop "to the" palm of the hand ", allowing users to transfer the original information that can only be obtained through the network or written at any time and anywhere, it can be obtained by swiping your card and mobile phone." Well, it sounds pretty good.

However, after carefully pondering one of its entire business models, I also found many problems: for example, first, I encountered a lot of obstacles while searching for card swiping terminals. When I got a free card at the subway station, I couldn't wait to put it on my cell phone. After registration, I began to look for the next terminal with great enthusiasm. However, I still haven't found any terminal after taking a lot of places that are said to have a card swipe, and the charm of coupons gradually fades, the fatigue of rolling the road makes me feel that I just want to give me something to eat and I want to spend more money. Second, the concept of "fake mobile phone" is really far-fetched, but it is just a mobile phone chain that is stuck on a mobile phone, So Card swiping has evolved into a mobile phone. In the end, I am still swiping the card and "Deceiving" consumers. In addition, the developer suggested that the emergence of 3G will greatly flourish in the market, which will make coupons more diverse and attractive, but I understand that if the 3G era is approaching, then the coupon can be easily downloaded directly to my mobile phone. Why bother finding a card terminal and wasting paper resources to print it out ?!

So, my conclusion is that the appearance of web is a good introduction, but it will inevitably be replaced quickly. The ideal business model should be like this: first, it only needs to be based on a mobile phone. It is a service that truly "refreshes mobile phones". Instead of attaching a card, the card is ugly, if you accidentally lose it, it will cause a lot of trouble to the user. This should not be technically difficult to achieve. Now, China Mobile has already provided some QR code services for mobile phones. In some cinemas, you can get preferential services by directly refreshing the QR code on your mobile phone. Second, paperless will inevitably be its development direction. printing this traditional method is definitely to be eliminated; on the terminal, it must be fully networked so that consumers can reach all merchant information, instead of depriving consumers of obtaining other information for the benefit of some merchants, this is similar to providing websites for promotional information on the Internet, consumers will certainly prefer promotion information providers centered on their interests. This is a matter of transferring the value chain. The main consideration of the network is not to offend merchants. They must first protect their interests, but the end-to-end method can only achieve short-term benefits. The transfer of this value chain is from the consumer to the merchant and then to the maintenance network, that is, only by fundamentally obtaining the consumer's affirmation can the long-term investment of the merchant be obtained. Third, preferential services should not only be based on regional concentration, but also consumer needs and preferences. For example, if a consumer prefers Sichuan food, he can search for any coupons in Sichuan food instead of finding an acceptable option in the existing coupons. Focusing on consumers is the development direction of the service industry. It must be reflected not only in Terminal Service experience, but also in advertising and transmission. Fourth, some consumers may choose coupons as important information in this business model. They can combine the information to analyze consumers' consumption behaviors and preferences, in this way, you can more specifically promote coupons or develop your own potential consumers.

Okay. Let's just make a joke. Let's talk about it again. The boss of Wei Luo will give me a comment.