From Tencent QQ logo to see the product's visual design relationship

Web page Production WEBJX article introduction: from the Tencent logo to see the product's visual relationship.

First, Tencent logo
April 08 Tencent Network (qq.com) announced the launch of the new brand logo, green, yellow, red three-color track line around the Penguin logo to replace the past QQ penguin pattern, Tencent Media, QQ games and other business, will be unified replacement of the new logo.

Second, from the logo to see the visual relationship of products

Color Association
After a visual comparison of the products, we found an interesting phenomenon:

1, most of Tencent's products will be from the blue, green, yellow, red 4 colors with the use of color (mainly blue, there are green, red, yellow around, where the red for the Member mall trading class, more green for music, alumni community-related classes, blue mainly for portals, business, software application class, Yellow more for casual games

2, most of the products will be one of these 4 colors as the main color, and then selected 4 kinds of 2-3 as auxiliary color.

Logo Design Association

More to Tencent Network logo as a benchmark for creative design.

Color: In the blue, red, green, yellow 4 colors in one of the main colors, and to be one of the 1-2 colors used as a collocation.
Treatment methods: Strong crystal texture treatment, and superimposed light and motion effect, so that the logo vision more dazzling.
Shape: To Tencent Network logo circle as the benchmark, do deformation creative design.