From the beauty Shop a small woman's network business entrepreneurial story

After graduating from Hunan University in 98, I have been assigned to a state-owned enterprise by studying finance and economics, and I never thought that one day I would embark on the road of entrepreneurship. Since last year, the unit efficiency is getting worse, the work pressure is also increasing, and the bureaucracy organization, seniority, egalitarianism and so on is very serious, the young people are difficult to have the opportunity to stand out. Sometimes think, as a business backbone, their work in the effort and sweat a lot, their IQ is not low, if you can put this effort and wisdom into their own career to create, certainly achievements will not be worse than in the unit dry!

The first startup Project I chose was to open a beauty salon company, because I always have to do the habit of beauty care, I feel very good temper, affinity is also very strong, very suitable for the service industry, and beauty salons are usually evening and weekend guests more, they can arrange time to take care of after work. My husband and I are college students, our ideas are easy to communicate, I and he said this idea, has been a strong support of her husband. Say dry, I have been in Beihai a high-end community in the beauty salon do care, residential apartment open beauty salon can avoid high cost of rent, and the environment elegant quiet, more suitable for beauty salon operating characteristics. Next, is to see the house, purchase, decoration, preparatory company, recruitment, training, joining products, opening preparations and other work, in the unit after work, busy.

June 18, 2006, "Rui's beauty beauty salon" Finally opened, tight next the most important thing, nature is to find guests. In a small city such as Beihai, the consumption level of residents is not very high, the population is not much, the entire urban population is less than 200,000, and beauty salons shop all over the streets, competition is very fierce. At the beginning of the opening, I and a few beautician tried to send leaflets, experience cards, classified ads, contact friends and other ways to pull business, but the result is very little, in the first one months of time, sometimes for several days without a guest, business is very light.

First frustrated, forcing me to sit down and think about how to find a breakthrough. On the service, the shop staff is carefully selected with long-term experience of the beautician, on the environment, located in the city center of high-end community shop than the same size beauty shop, on the price has advantages ... During this time, I downloaded from the internet nearly hundreds of books on management, beauty, planning, marketing, and so on, hoping to get inspiration from. After learning and thinking, I found that the main problem is not smooth sales channels, because it is not a street shop, guests are not easy to find, the second is difficult to create a new store trust. Have always known that online has a dedicated e-commerce Alibaba, but not too concerned about, this time I decided to sink down, in Ali Good study, thank you Alibaba, although I did not operate on it, but Ali propaganda of the business theory, network operators of their own business experience selfless dedication to me have a great inspiration, I also learned about the great potential of internet marketing. At the same time, through a lot of reading and learning, I also know that the details determine success or failure, marketing products must first promote their own reasons, I decided to find a breakthrough from this.

The company was founded at the beginning, I spent hundreds of yuan in the self-service network set up a company online shop, and applied for the international domain name, but the company's website almost no propaganda effect, perhaps as the blog marketing said, the company's website is sometimes like an information island, it is difficult to be known. Because of the characteristics of beauty shop management, terminal guests generally do not exceed 5 km range, combined with the professional web site promotion costs are also high, so I temporarily abandoned the promotion of the company's website plan, instead of looking for local people care about the site and forum. I found that in the North Sea, almost every person on the Internet will be on the North Sea 365 network, 365 of the registered users are basically local, registered users close to 100,000 people, and the forum is mainly 365 very pro and interactive.

To keep the "promotion of products to promote their own" concept, I began to try in the North Sea 365 posts, every post, are carefully written, and some after several changes, as far as possible to choose some of the topics of interest to write, in the article through a euphemism implicit way to their own business philosophy, Personal style and other information passed out. As the saying goes, people such as their text, their intentions quickly get a lot of netizens recognition. I post almost all can get refined and top, and even a few also put on the homepage of the website, one of the entrepreneurial story put nearly half a month, many netizens through the forum to know "Rui's beauty", sometimes to participate in some netizens activities, said "Rui's Beauty" Guo Jie, we all know, really have to admire the charm of the network.

Many guests are through the network into the shop, of course, this is only the first step to success, the next is through the integrity of quality services to retain guests. Because the beauty service is a one-to-one service, so in the recruitment of the beginning of my strict screening, the selection of the staff to do Ningquewulan, the guests are very satisfied with the operation of the beauty salon initially achieved benign development. In the course of operation, although only a few employees, but I also pay attention to team building, after all, a person's ability and energy are very limited, to do something, must rely on the strength of the team. The shop chief in own efforts and my set-up soon grew up, completely can dudangyimian, so I can also make a shot to think more things.

There are many customers themselves are businessmen, we exchange ideas, learned a lot of knowledge, know a lot of friends, but also provide some business opportunities. For example, she is a friend who makes self-help apartments and family hotels, Beihai is a tourist city, Beihai Silver Beach known as the "Best Beach" laudatory name, attracts a lot of Chinese and foreign tourists to visit each year, outside, we generally feel that accommodation is one of the largest expenses, and self-help apartment hotels than the same level of the hotel cheaper than half, So it is favored by some tourists. We can also talk to each other, a person's resources and strength is limited, so she interested in working with me to do this thing well. She is very good at running this piece under the net, integrity, the customer's evaluation of her is also very high, the supply of housing is also very adequate, the biggest bottleneck in the development process is the source of the problem, because the target customers are mostly foreign tourists, how to let more potential guests know our apartment hotel, is the key to business development.

Wu Jie is a major production and operation of Spirulina products, the company's boss, but also through the network to know my beauty shop, became a loyal customer shop, as long as there is time, Wu Jie do care when I try to accompany her to chat, and gradually we have become friends. Wu Jie is a successful lady, Eve has an asset for tens of millions of enterprises. The North Sea has a warm and humid climate, very suitable for the growth of spirulina, so the economy is not very developed in the North Sea, there are several large-scale production of spirulina bio-technology companies, Wu Jie company formerly mainly for other enterprises to supply Spirulina raw materials, last year, the development of "early and late" brand Spirulina series products, market time is not long, Wu Jie encouraged me to try acting on her products. Wu Jie and some pearl aquaculture enterprises have business dealings, if I am willing, she can even lower than the ex-factory price of preferential prices to provide some finished pearls to me.

I remember the art of the Tang said a word, presumably to do online trade, it is best to integrate local resources, and then agents. I think it makes sense, after all, the integration of local resources is relatively easier, and has geographical advantages. North Sea, a three-side coastal city of the sea, although the State Council as the first batch of open coastal cities, but the economic strength is not too strong. Take stock of the North Sea resource advantages, one is the tourism resources, Beihai Silver Beach each year to receive the number of Wange Chinese and foreign tourists, the second is the pearl resources, "beads also Hepu" story source far spread, said that the North Sea is the South bead, since ancient times there are "Sizhu inferior to the East bead, East bead is inferior to South bead", which "South bead" origin in the North Sea within the jurisdiction of the Hepu County.

There is no doubt that there is a huge room for development of She apartments for foreign tourists, because travel to the North Sea tourist many foreign tourists, more important is not yet a scale of the economy hotel enterprises, if the resources can be integrated through the network this channel recommended to the vast number of tourists, is undoubtedly a very successful opportunity. and Wu Jie Pearl and Spirulina is the local advantage of resources, this product is also suitable for online operation, I think two projects are quite promising.

With resources, how to integrate, how to promote marketing through the network? Confused, I thought of once helped my Alibaba, after all, behind, people outside, in Ali, network business Master a lot, I would like to know some friends through this community, I hope to give little woman a little advice and inspiration. I hope you will not hesitate to enlighten the young woman is bound to be grateful!