From the "Stop free" view of the current lack of blog development Status Quo

The day before yesterday, March 31, the Chinese blog closed all the free users of data and text information, will devote all their energy to pay users of the service system. Although enterprises to launch products and charge a certain fee is justified, but the blog is still a move to let many of them sigh, the past belongs to our memories will be gone forever. The decline of the blog also proves that our time has passed. That may be a bit excessive, but the collective decline of the blogosphere is an indisputable fact. Throughout the Internet environment, such as a grid power, Lou and other excellent blog is really too little. Too many friends because they can not find the right development and profit model and have died, and the rest because of the limitations of the blog itself led to poor promotion. In short, today's blog industry is still in winter.

About the development of the pale current blog, many people will directly "attributed to" Umebo and micro-letter existence. In my opinion, micro-blog and micro-letter although robbed the blog users and living space, but not the ultimate reason for blog decline, the ultimate reason is due to the limitations of the blog product itself and the weakness of the operation process. The combination of the two attacks has left the blog with no chance to restructure rivers and mountains.

Today's Internet products are about nothing more than the rapid establishment of contact and access to information, and this quick word is enough to destroy the blog's development values. Because the blog is based on a fixed crowd, like the jazz, it is for people with fixed needs, rather than a bulletin board, through the spread of information to find the information of the foraging. The focus of the blog is the text, is the beautiful text and the connotation of the article. No need for other, this one feature is enough to let the blog in the fast-food culture today lose the advantage of development.

For a very brief example, what do you like to read when reading a newspaper? Yes, that is the title of the article, many people see the news is the title, about the content is always a cursory reading, not in-depth, because we do not have the time, we pay attention to efficiency, we need in the shortest possible time to get the most wanted things, So Weibo has sprung up and blogs have declined, because in the current Internet environment, too much information is not necessarily a good thing.

Of course, just because the blog's own product limitations and to blame the decline of the blog, it is a bit of an excuse, because the blog in addition to the message is not in the advantages of communication, in their overall operation is also stretched. First of all, today's blog by everyone more than the form of SEO, can be said that the current blog theme is not SEO optimization is the network marketing, the name is also the same xx+ blog, make blog homogeneity is very serious, so that the reader is difficult to remember. Second, the blog's profit model is also very single, in addition to click Ads, is to release some soft text or do some Taobao guests, compared to the professional information station in traffic, professional degree and conversion rate of many inferior. Finally, is now the theme of the blog is quite single, although this is to focus on, but too much of a single will allow many users to jump out of this reading circle.

It can be said that the above three defects is today most of the problems faced by bloggers, but also people can not be a grid blog and Lou blog The main reason. So in the face of such a situation, we should adopt what measures to save themselves? The author is not a man of God, in this just give you a few suggestions, the first blog with the popular media to integrate, improve the interaction of the entire site, if able to make an app client, easy Blog publicity and circle traffic. Second, for the profit model to let go, do not blog too much to create a commercial station, advertising can be less hang a little, the article can be a little more incisive, everything from the content, with effective text to attract more users. Finally, understand the continuous learning, Bowen's creative Ningquewulan, can send 3 articles a week, but must ensure the quality, and sincerely treat every friends and relatives.

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