Google adjusts AdWords advertising quality scoring mechanism

Sina Science and technology news Beijing time August 22, according to foreign media reports, Google Thursday in its AdWords blog, said the plan to update the advertising quality scoring mechanism, in order to judge the quality of advertising in the first time. The quality score is an important criterion that affects whether an ad can be displayed alongside Google search results.

Google has been using the auction system to determine the ads that appear next to search results, but the criteria for selection are not just how much the advertisers pay. Google has raised its minimum bidding requirements for ads that do not meet quality standards. Google's criteria for measuring the quality of advertising include hits, and the recent increase in the number of AD main page calls.

Google this updated advertising quality scoring mechanism can be in the user search at the same time the quality of advertising to make judgments. Google says it will test a small number of users in the last day or two, before it is officially enabled.

Google said, "We used static, for each keyword in the way quality score, now, we are based on the keyword and each search results match the degree of evaluation of the quality of advertising." With the new system, AdWords can get the most accurate, specific, and up-to-date information before deciding whether to display an ad. ”(