Each year, Google co-founder Larry Page and Saigi Brind (Sergey Brin) publish an open letter explaining Google's development strategy and vision. Now, Google has been run by Sandar Pichai Sundar Pichai, so the two co-founders invited Pichai to author this year's open letter for the first time.
Pichai's letter is long, but there is nothing fresh or inspiring about it. In an open letter, Pichai listed Google's 6 core concerns, including artificial intelligence. Although Google is not fundamentally different from Google, which is now under the leadership of two co-founders, the open letter reflects the central focus of Google's efforts to narrow down the company under Pichai's leadership.
Here are 6 major points of concern for Google's new CEO Pichai:
1. Search and Assistant
Undoubtedly, Pichai the search business as the company's core product. This is Google's "money-making machine", but also the core competitiveness. Of course, not just search, Pichai is also in the back of the "assistant" (assistance), highlighting the technology will go into our lives anytime and anywhere.
With "smart assistants", people can seamlessly access Google's services in a very natural way. A smart Assistant can understand the environment and needs of users while respecting user privacy and protecting user data. Clearly, the needs of parents and college children are different, and so do people in cars and in the living room. The Smart Assistant is able to understand all of this and help the user in the right way at the right time.
Google has dominated internet search, but in the area of smart assistants it faces rivals such as Apple, Amazon and Facebook, and even potential rivals that we and Pichai don't know about.
2. Artificial Intelligence
In last week's earnings call, Pichai about Google's dominance in AI. In today's annual open letter, he talked about "machine learning" 5 times (Google's Ai method). In addition, Pichai did not specifically talk about Google's AI, but that Google is very good at it.
Pichai listed Google's achievements in this regard, including Alphago's recent defeat of the world's top chess players. He said: "The significance of this victory will create a new situation for us, and Mankind is the ultimate winner." We are creating artificial intelligence that can help us in every way, from daily work to travel, to tackling the major challenges of climate change and diagnosing cancer. ”
3. Content and Web
"We are working to make YouTube and Google Play an effective platform for discovering and delivering high-quality content, allowing users to view high-quality content from creators and developers on any screen, anytime, anywhere," said Pichai. Google Play now covers more than 1 billion Android users, and YouTube has more than 1 billion active users.
Google is now planning to develop Google Play from a simple Android App store into a digital media giant. In addition, Google's mobile distribution tool AMP has become the focus of Google's business.
4. Android and virtual reality
Today, computers are everywhere. It's in our pocket, at home, in the car, and on the wrist. It's not surprising that Google wants to have these platforms. But it is important that Pichai this time to integrate virtual reality (VR) with Android and the above platform.
Pichai said: "Looking ahead, the concept of ' equipment ' will go further with us." Someday, all kinds of computers will come into our lives and play the role of intelligent assistants. We will shift from ' moving first ' to ' AI first '. ”
The development of technology has made the concept of ' equipment ' fade, which is the long-term dream of founder Paige, but the question now is whether Pichai can turn this dream into a product of reality. He talked about "wrist" and "car" in an open letter, but did not mention our "face" (such as smart glasses and other products).
5. Cloud Services
Pichai the same thing about cloud computing, Google also wants corporate services to be the next big business beyond search and advertising. At the same time, Pichai also talked about machine learning, which would be a competitive advantage for Google in this field.
"We have been engaged in cloud services from the outset and have invested in infrastructure, data management, analytics tools and artificial intelligence," Pichai said. Currently, we have developed a wide range of enterprise products, such as Google Public Cloud, Google Enterprise applications, Chromebooks, Android, Google Analytics, image recognition, voice translation, maps and machine learning. ”
6. Universal access to the Internet
Google, under the leadership of Pichai, like Google before, still likes to describe its mission as a social responsibility. "Technology is a force of democratization, and the information it provides is the source of power," he said. And Google is such a information company. Since its inception, we have always adhered to the original intention, never change. ”
The provision of Internet services to every consumer, especially about 3 billion people who are not currently connected to the Internet, remains a top priority for the current population. Currently, he is restructuring Google, hoping to resolve the issue as soon as possible.
In the open letter, Pichai talked about cheap equipment, as well as offline products such as maps and YouTube, but did not mention how Google would do it in the most effective way possible, while countering Facebook's challenge. Like Google, Facebook is also working to get every consumer in the world to connect to the Internet. (Tan-burning)
Google CEO releases annual open letter: Focus on artificial Intelligence and other 6 major business areas