Google official explanation: the site PR value is really not so important

Many site operators are very concerned about their site's web page level PR value (Google PageRank) value size, and some even the site PR value and search engine optimization effect directly equate. In fact, this is the website PR value misunderstanding. According to Google's official explanation: the site PR value is really not so important.

Matt Cutts, a Google engineer, has a deep understanding of Google's ranking algorithm. Matt Cutts's comments on search engine optimization are often interpreted by the industry as Google's official explanation. Matt Cutts in an interview with marketing expert Mike Grehan about PageRank's significance: PageRank is not the only important factor in Google's algorithm for sorting websites.

Matt Cutts said that Google's Web page ranking rules are determined by more than 100 factors, PageRank is just one of them, it is an important factor, but definitely not the fundamental factor. What's really important to each site is how to identify the factors that affect your site's ranking.

About the value of the site PR value, Network marketing expert Feng Yingjian once in the "search engine optimization goal is to improve the PR value of the site?" A article said: "Will improve the PR value of the site as a search engine optimization goal is a misunderstanding of SEO, because even through search engine optimization to improve the PR value, but this indicator does not mean that the site can promote the actual value of" "in the development of their own search engine marketing goals, There is no need to pay too much attention to their site PR value of the high and low, but also do not need to improve the PR value as a search engine optimization strategy to pursue the goal. ”

In the search results page rankings, in other factors (such as the site structure, site content, etc.) the same situation, the PR value of the site will naturally rank high, but often "other factors" has made the quality of different pages up and down. Therefore, there is no need for PR value high and low and too worry, as long as the basic elements of the site design reasonable and have high-quality content, even if the PR value is not higher can also get a good search ranking effect.

So, if the site optimization design does not care about the PR value, the site should be concerned about what? In fact, the concern of Google and any other search engine is whether the site provides good web content, and whether there are links from other quality websites recommended. New competitive Network Marketing management consultant's point of view: the website PR value is a website professional level and its attention level of natural embodiment, should not become the goal that the website pursues.

A site to get a good ranking, the content of the site is the decisive factor.