Google Panda algorithm to update the webmaster how to deal with

Hello everyone, I am Chengzhou. Google's recent action is not small, in front of the technology blog site Search Engine land reported that Google will punish the overuse of SEO technology sites, 23rd, and in Twitter, said Google recently announced the update of the continuous change of the panda algorithm, The goal is to target low quality sites. Two algorithms are adjusted from improving the quality of search results, from improving the user's search experience to start, personal feeling will be the future of the SEO work will have a great impact. Today, Xu Zi rain for you to introduce Google Panda algorithm update how we should deal with the problem.

Google estimates that about 1.6% of the search query will be affected by the "Panda algorithm Update", if targeted at the domestic site, it may be higher, because the low quality of the site has become a synonym for many sites, these low quality sites for the Site SEO optimization negative impact is very large, We have to deal with the Google Panda algorithm, we need to improve the quality of the site to start.

1, understand the Google Panda algorithm, grasp the essence

Google's panda algorithm was last February only to put forward a very classic efficient algorithm, mainly for the spam content site, the algorithm after the deployment of some large sites have been punished, so small sites do not have the psychological luck. In the encyclopedia, Wood Chengzhou Understand the essence of Google Panda algorithm is based on the site's authority, the content of the original, the user's trust, it is based on the basis of the click Stream (clickstream), page content and link overview (link profiles), As long as they excel in these three, they will not be classified as superficial websites. So we should be in response to the adjustment of Google Panda algorithm is to do is the site of high-quality content, the assumption of high quality site links, site user experience, such as the optimization of three aspects of the work, especially the user experience optimization will give our site's user trust to improve the degree of help.

2, improve the quality of the site from a single page start

The previous article, "Improve the quality of the site from a single page quality start" I have mentioned this view, high-quality web site is not to say that a Web page quality improvement can be done, unless you this site only a small number of pages, of course, a small number of pages to get the search engine trust is also more difficult.

To improve the quality of the site page has two aspects can operate, one is about the code, we want to optimize the code as far as possible, streamlined code, such as search engine for DIV+CSS site is crawling more quickly than the form of the site crawl, in this case, we can use DIV+CSS for layout, Improve search engine spiders download indexing speed. Another is the requirement for content, we can do is to improve the content of the site's popularity, the degree of originality, relevance, timeliness of news, such as hot spots, generally as long as you can do one of the two o'clock can be a good solution to the content quality problems, such as our website is about it information, Real-time Consulting can help the site become a search engine news source, so the quality of the page is very high.

3, the site link layout to high-quality as the standard

Site links for the quality of the site's impact is very large, one is the structure of the link in the station, the other is a link outside the star Luo Guang cloth, but whether the station or outside the station, we must master a standard is high quality. Station of high quality is actually for a keyword layout of the investigation, for example, we for some of the more important key words value understanding more, focus on the site more to these pages anchor text links, you can also give these keywords page to do outside the anchor text link to improve the ranking of these keywords. For the link construction outside the station, pay attention to the choice of high-quality platform, for example, we all know that the soft outside the chain is very powerful, the most important thing is the soft release platform weight is very high.

4, user's interactive setting enhances user's trust degree

Google's panda algorithm for click-stream attention let us see the site user experience is the future of SEO is a very critical point, and how to improve the user experience, in addition to improving the speed of Web site opening, improve the quality of the site content, but also have more interaction with the user places, such as the increase of the site's message board, so that users ask questions and response questions , for example, to provide users with sharing tools, so that users more participation in the dissemination of information on the site.

For the user experience optimization of this piece, is learning, may talk relatively shallow, we forgive, for how to deal with Google's panda algorithm update today to talk about here. A friend who wants to talk to me can add my qq:843745641.

This article by the Beijing website Construction Company (http://www.hixmzb.com) New Union Zhi State Net arranges publishes, welcome everybody reprint, reprint please retain this link, thanks the cooperation!