Graphic Design Theory: methods and ideas for making logos

The main points of divergent thinking:

1: This cheats and everyone to share is the way to do the logo and the way of thinking does not involve modelling and color psychology and other basic knowledge

2: Reprint Please specify the source and author: Li Xiaoqiang (http://ska2016.blogbus.com/) (again despise reprint font Canon but write his name classmate)

3: This cheat book is only one of thousands of martial arts, for reference only, I do not bear any joint and several liability

4: Do not need to practice the palace!

The most martial arts must be the heart of the method before the first and everyone interpretation of 2 nouns

Let's look at these logos first, these are the sports logos I randomly find.

What common features do they have?

Obviously their common feature is that the dynamic speed is full of vitality, which is the industry characteristics is the common

What are some of the common features of the logos we see below?

Each industry logo has its own industry characteristics and performance techniques that is common

It's easy to understand personality when you understand the commonality.

Individuality is the characteristic that stands out in the same company on the basis of commonness, that is, the unique competitiveness of the companies or groups represented by this logo.

Commonality is fast passing the company's industry attribute personality is to tell people what the company is different from other companies