Grassroots Webmaster--the road of entrepreneurship for local portals

02, I can not stand the study of high school pressure, came to a vocational technical schools, began to learn computer, looking at the antique machine in front of, learned 2 years. That is to learn a little typing, word,photoshop6.0. 1 years later, you can't learn anything in school, so it's better to go outside than waste time.

That year I was only 16 years old, and a few students and I set foot on the North train, start their own social life, during the period I have been a restaurant waiter, because they do not do heart, looking at the legendary characters on the network, no time to let me excited, and I made up my mind, to learn, it is necessary to learn a look!

I once again chose to study computer, this time the specialty is the website design and the development, the study 1.5, a just from the theory indefinitely I began to enter the Prophase practice stage.

During the work time in the Internet company, because I have nothing to do (at that time, the technology is not good, so I am also a idler in the company.) , they spend money on the Internet to buy a space, did a "China 3DSMAX Exchange Forum", because at that time I studied the web design Professional and interested in building classes, do not want to do a forum like this.

Website 5 months or so, the membership developed to more than 3,000 people. After due to personal funding problems, death and fatalism. Now think of, is very regret.

In the following months, a local site design staff's wages can not be lower, I am not satisfied with the status quo, slowly mature me, began to build stations, the Internet has a new understanding.

Because of the work with several local network companies, including the operation of local portals. I learned a lot, and realized the economic benefits of the local portals. And I saw their shortcomings. Because of this, I have found hope. Yes, I'm going to make a local portal!

Later on, I began to search the web for local portal operations. Downloaded a lot of programs, and began to beautify themselves. I have to the ASP did not understand that I, also began to day and night finishing procedures.

A few months later, his own door finally online opened. Remember to buy the same kind of cheap rental space, so everything is ready, because the local portal, it is necessary to devote a considerable amount of energy. I quit my steady job. The original boss also became my competitor.

And every personal webmaster, and constantly promote their own website, sometimes in order to change a friendship with others links, have to talk for a long time. Day by day, but how can I make my website profitable? This is a question I deserve to ponder. Since there is no work, the meal must rely on home relief, become a real one other people's eyes of the "jobless!"

I do not want to give up, have time to go outside to see more. If you have time, you can learn more about other people's successful experiences on the Internet. The portal is all-inclusive, yes! Thinking about this, I started the overall layout of the site, opened a forum, on the chat room, Put the flash game. Everything else on the other side of the portal. I thought I'd get myself on the stand.

However, the result is not as good as I thought, but the popularity did not rise up.

This time, I know, I failed again. Summed up the reasons for the failure:

1: Do not have a thorough investigation of the market

2: The site has no characteristics, not to stay popular

3: The squeeze of competitors, lying on the side, not allow others to sleep!

4: Lack of experience in personal operation.

After a few more months, I began to learn to give up the door to make a place. A new competition, a time of training, so that my fighting capacity has also been promoted, but also began my counterattack ...

Grassroots Webmaster--the road of local portal entrepreneurship (Serial II)

---market segments, specialize in a little, gather popularity [counterattack]

Because of last night's bad spirit, today special to make up, I can say, is an individual in the local portal to explore things slowly, hope to be able to turn to the personal site to do a local portal webmaster a bit of guidance. I am also not a master, on the internet is also just an unknown "name" people. (cold, hehe.). Don't understand the place, you can contact me, communicate with each other, progress.

Ever since. Do the local portal fail. I began to ponder over where my market position was. Where is my target client? Some people say: "Portal all-inclusive, is right ah, the popularity can accumulate slowly, how do you think failure?" For that, I didn't think much of it at the time. There are several reasons for this:

1: For local, do the local portal too many, including there are harbor, hotline, XX Life Network, XX Urban network, XX City online. The competition is relatively fierce. Everyone is fighting for the meat. If the industry atmosphere is broken, then the market can not imagine. So I decided to quit the big local portal. Instead, start with a small market they don't care about. In that case, I can not offend people, but also to do their own market peace of mind.

2: For my own just do the portal, a no popularity, two not well-known, three no partner to do the backing. Alone with their own cavity blood is not enough and occupy the market for many years of the port competition.  Almost everything starts with the basics. Forum, Yellow Pages, talent. What can I do to pull advertisers to the empty Web channel page?
　　
Because of this, I finally made up my mind to close the former portal and change into the industry market. At this time I, although not like the business person, at least also know should be careful to do.

Opportunities are always left to those who are ready! So is the market.

I began to look carefully at the local internet market. Want to do the talent net, but the local port has already eaten this market to decide. Just a few friends want to buy a house, look for me on the Internet to check information, on that day I checked the afternoon there is no local real estate more detailed information. Afterwards, this made me sprout the site of the estate portal, Local in recent years, The real estate market is developing very quickly. Although it is a city, she has 1.6 million people, 300,000 urban population. With the popularization of the Internet, buy a house or a family event, buy a house with young, successful people, the majority of people who have the ability to consume. This is also exactly the internet's loyal fans. So take a gamble on the idea of market positioning in the real estate industry ...

I used to soufun on a regular basis. Focus on the real estate network, so the site's domain name will follow the SouFun. After 1 months of web site program preparation time. Tengfang Net finally bred and born. Has the same domain name as the atmosphere Portal: www.tengfun.com.

Website is done, facing the local industry class portal How to promote it?

My promotion strategy is to promote the network first--in the local promotion

So some friends are going to ask? Local type portal network promotion is not to peer to the forum to send ad?

No! I didn't do it, and I felt like it would degrade my image. I did not choose to go to a peer forum to send ads. But choose to do Baidu keyword optimization!

I only know a fur seo, optimization is not night search online masters of the article, their own practice. God to me still have care of (hehe ~), 1 months later, I stood in Baidu, the relevant keywords have reached the expected I did not think of the effect. This makes me in the future with the client to talk about advertising and got a trump card, the specific later I will talk about how to use these things to talk to customers about advertising things.